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Happy customer highly personalized emails with marketing cloud

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Happy customer highly personalized emails with marketing cloud

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Happy customer highly personalized emails with marketing cloud

  1. 1. @sfdgblr #blrdevx #
  2. 2. Bhawani Sharma Salesforce Consultant FEXLE Services Private Limited @SharmaBhawani www.linkedin.com/in/Bhawanishsharma Highly Personalized Emails With Marketing Cloud
  3. 3. Thank You Sponsors! @sfdgblr #blrdevx Diamond Sponsor Gold Sponsor
  4. 4. @sfdgblr #blrdevx Plan 1. Agenda 2. History 3. What it is? 4. Compliance 5. Audience 6. Email Studio 7. Demo 8. Email Best Practices
  5. 5. @sfdgblr #blrdevx History 1. ExactTarget 2. Acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. 3. Got acquired by Salesforce in 2012 4. Renamed as Salesforce Marketing Cloud in 2014
  6. 6. @sfdgblr #blrdevx What it is?
  7. 7. @sfdgblr #blrdevx Why email is still favorite for Marketers?
  8. 8. @sfdgblr #blrdevx Are you in Compliance?
  9. 9. @sfdgblr #blrdevx 1. CAN-SPAM - Controlling the Assault of Non-Solicited Pornography And Marketing Act a. Sender Details b. Physical Address c. Subscription Center with one click d. Subject and Content connection e. Unsubscribe link active duration - 30 days f. Respect unsubscribe request duration - 10 days 2. GDPR - Generation Data Protection Regulation a. Don’t email unless you have consent b. Delete data if not needed.
  10. 10. @sfdgblr #blrdevx Audience
  11. 11. @sfdgblr #blrdevx
  12. 12. @sfdgblr #blrdevx Storing Data 1. List 2. Data Extension Audience Segmentation 1. Age 2. Interest 3. Purchase History 4. Gender 5. Location
  13. 13. @sfdgblr #blrdevx
  14. 14. @sfdgblr #blrdevx
  15. 15. @sfdgblr #blrdevx
  16. 16. @sfdgblr #blrdevx
  17. 17. @sfdgblr #blrdevx Email Studio
  18. 18. @sfdgblr #blrdevx
  19. 19. @sfdgblr #blrdevx
  20. 20. @sfdgblr #blrdevx
  21. 21. @sfdgblr #blrdevx
  22. 22. @sfdgblr #blrdevx Email Best Practices
  23. 23. @sfdgblr #blrdevx 1. Subject Line 2. Preheaders 3. Personalization 4. CTA 5. Relevant Content
  24. 24. @sfdgblr #blrdevx Personalisation – it is not about first/last name. It’s about relevant content.
  25. 25. Happy to answer. (If I don’t know the answer, I will definitely research and will connect separately.) bhavi@fexle.com @SharmaBhawani

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