Motivating People Through Data

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Gamification was added to the Merriam-Webster dictionary in 2014 and an analyst firm also redefined it. But what's the real definition?

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Motivating People Through Data

  1. 1. Motivating People Through Data: Redefining Gamification in the Enterprise
  2. 2. Merriam-Webster added GAMIFICATION to the dictionary in 2014
  3. 3. and an industry analyst firm recently redefined GAMIFICATION: "the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals." so what’s the REAL definition?
  4. 4. GAMIFICATION is Not only that, Gamification is redefining everything about the enterprise… motivating people through data—capturing the big data that your customers, partners and employees are generating as they’re interacting with online experiences, and using that data to motivate better performance
  5. 5. is… Engaging employees, reducing turnover and improving the bottom line
  6. 6. is… Boosting revenue, increasing CRM adoption and motivating reps
  7. 7. is… Shortening call times, increasing customer satisfaction and building more dynamic teams
  8. 8. is… Creating brand advocates, improving customer engagement and reducing churn
  9. 9. is… Increasing community adoption and usage and promoting information sharing
  10. 10. Want to know more about how to motivate your employees and customers using data? Click here to download our free white paper “Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior”

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