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Earlier this month, Christmas came early for many in the SEO industry. Google launched its wildly anticipated disavow links toolbringing with it a way for you to remove some of those shady things you your former SEO company have done.
The biggest problem with disavowing your links is that at first glance, it looks like the easy way out. Instead of taking the effort to remove your unnatural inbound links by hand, there will be people who assume this tool will do it for them. That couldn’t be further from the truth. Matt Cutts warned about using the disavow links tool with caution, and if it were me, I take any warning from him to the heart.
So before you go and throw up the Hail Mary, think carefully if you really should deny your link building past to get to your ranking future.