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SOCIAL MEDIA CAN SHAPE HOW                     JOB SEEKERS PERCEIVE YOUR COMPANY                                          ...
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Infographic: Social Media Can Shape How Job Seekers Perceive Your Company - by Personified (a CareerBuilder company)

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* 59% of job seekers at least somewhat agree that what is said by others about a company is more important in how they form their opinion of that company than what the company says about itself.
* 70% of job seekers at least somewhat agree that positive posts and comments from fans or followers ona company's social media site would make them more likely to apply for a job at that company.
* 63% of job seekers at least somewhat agree that they would have a better impression of a company that responds to negative posts/comments made by users on their social media site than companies who do not address negative comments/posts.

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Infographic: Social Media Can Shape How Job Seekers Perceive Your Company - by Personified (a CareerBuilder company)

  1. 1. SOCIAL MEDIA CAN SHAPE HOW JOB SEEKERS PERCEIVE YOUR COMPANY 57% expect a company to interact with its fans/followers. 59% of job seekers at least somewhat agree that 70% 63% of job seekers at least somewhat agree that of job seekers at least somewhat agree that what is said by others about a company is they would have a better impression of a positive posts and comments from fans or company that responds to negative posts/ more important in how they form their opinion followers on a company’s social media site comments made by users on their social of that company than what the company says would make them more likely to apply for a media site than companies who do not about itself. job at that company. address negative posts/comments. Active and passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get info not in the company website. IS YOUR SOCIAL MEDIA PRESENCE PROVIDING THIS?Survey Methodology: Personified, a division of CareerBuilder, surveyed more than 2,500 activeand passive job seekers nationwide across industries from May 24 to June 6, 2010.

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