The use of social media in recruitment is not new. Many recruiters have been using LinkedIn for a good few years now – in fact I have actively been using it as a recruiting tool since early 2005!
However, things changed in 2009 when the likes of Twitter and Facebook became effective ways of identifying, communicating and engaging with people. Add to them LinkedIn, YouTube, blogs, RSS feeds and the relatively new entrant to the scene, Foursquare and this represents a nice little social recruiting toolbox.
Over the course of 2010 and 2011, I have spoken about social recruiting at conferences, and coached and trained many recruiters through my social recruiting workshops. What has become very clear is that while I may wish that the use of social media in the recruitment industry is widespread, the reality is somewhat different.
Many people start with the best intentions with the various forms of social media – they set up a Twitter profile, amend their Facebook account (removing all those dodgy photo’s) and they ‘play around’ with their LinkedIn profile. They may also experiment in trying to use some of them to identify people. But the reality is that very quickly they struggle to understand how to actually get started on each platform – who to follow, friend, link to or connect with – and what to say or when to say it.
So to help people get started with social recruiting, I have put together this hints and tips guide to getting started with LinkedIn, Facebook, Twitter, Blogs, YouTube and Foursquare, not forgetting the all important RSS - which I sometimes describe as the ‘oil of social media’.
This is not an exhaustive list of what to do, but something to give you the confidence to get started. Social Media is a fantastic tool for the recruitment industry, and one that every recruiter should be using. I hope this document gives you the confidence to get started and continue to use different social media channels to identify, engage with and ultimately recruit that next candidate.