1© Bull, 2014
2014 Benjamin Bergeron
Group Bull CSR Officer
Corporate Social Responsibility
A new business asset
2© Bull, 2014
Corporate Social Responsibility (CSR) is the
responsibility of companies for their impacts on
society.
Carin...
3© Bull, 2014
Corporate Social Responsibility: the 3P
People Planet Profit
?? ? Add
Value
Show
Respect
Make it
Happen
Trai...
4© Bull, 2014
Corporate Social Responsibility: the 3P
People Planet Profit
?? ? Add
Value
Show
Respect
Make it
Happen
CSR ...
5© Bull, 2014
Corporate Social Responsibility
Global main issues for IT companies
6© Bull, 2014
Challenges
Opportunities
Rare metals
Electronic waste
Pollutions
Energy
Greenhouse gasses
Climatic impacts
C...
7© Bull, 2014
Corporate Social Responsibility
A progressive approach at Bull
8© Bull, 2014
PragmaticGroup
CSR
Approach
Progress
Involvement
of trades
2 main areas
2Corporate
responsibilities
Business...
9© Bull, 2014
Employees development,
diversity, handicap
Energy, eco-efficiency,
environmental impact
Dialog with stakehol...
10© Bull, 2014
Corporate
responsibilities
To manage our operations
responsibly
Businessresponsibilities
To be an active pl...
11© Bull, 2014
8
Key themes
2 Main
areas
CSR
Approach
Bull, Corporate Social Responsibility
A global approach, Group
CSR I...
12© Bull, 2014
CSR, creating value for stakeholders
Key Themes Impact and creation of value
Business ethics and regulatory...
13© Bull, 2014
Corporate Social Responsibility
Conclusion
14© Bull, 2014
Responsible financeCSR rating agency
CSR Rating
N°1
Customers perception
For nearly 80%
“Bull is responsibl...
15© Bull, 2014
December 2013 - Greeting message from Philippe Vannier to employees.
« We can also be proud that we have de...
16© Bull, 2014
Benjamin.bergeron@bull.net
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Corporate Social Responsibility : A new business asset

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Introduction to CSR and the different outcomes in stake

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Corporate Social Responsibility : A new business asset

  1. 1. 1© Bull, 2014 2014 Benjamin Bergeron Group Bull CSR Officer Corporate Social Responsibility A new business asset
  2. 2. 2© Bull, 2014 Corporate Social Responsibility (CSR) is the responsibility of companies for their impacts on society. Caring about CSR is in the interest of business and society as a whole. Definition of CSR by the European Commission ?? ? Add Value Show Respect Make it Happen CSR, also called sustainable development, social and environmental performance, sustainable responsible business, responsible corporate governance, corporate citizenship...
  3. 3. 3© Bull, 2014 Corporate Social Responsibility: the 3P People Planet Profit ?? ? Add Value Show Respect Make it Happen Training => Expertise Energy => Margins Reputation => Clients
  4. 4. 4© Bull, 2014 Corporate Social Responsibility: the 3P People Planet Profit ?? ? Add Value Show Respect Make it Happen CSR leads companies to global performance
  5. 5. 5© Bull, 2014 Corporate Social Responsibility Global main issues for IT companies
  6. 6. 6© Bull, 2014 Challenges Opportunities Rare metals Electronic waste Pollutions Energy Greenhouse gasses Climatic impacts CSR Evaluations & ratings by our stakeholders and in the calls to tender Energy transition Green IT, Innovations New services Sharing of resources New business models Pay per use, SaaS, Cloud… Business transformation New « smart » solutions IT for green and IT for CSR Specific challenges for IT organizations
  7. 7. 7© Bull, 2014 Corporate Social Responsibility A progressive approach at Bull
  8. 8. 8© Bull, 2014 PragmaticGroup CSR Approach Progress Involvement of trades 2 main areas 2Corporate responsibilities Business responsibilities 8 key themes Indicators CSR benchmark Complete The “ 3P ” Bull, Corporate Social Responsibility In line with strategy 2014-2017 A determined and structured policy - A global approach
  9. 9. 9© Bull, 2014 Employees development, diversity, handicap Energy, eco-efficiency, environmental impact Dialog with stakeholders Community involvement A global approach Group CSR indicators Corporate responsibilities To manage our operations responsibly Business responsibilities To be an active player in green IT & IT for green Ethics at the heart of the company project Responsible purchasing, supply chain QSE certified Green IT: in response to energy and climate challenges IT for Change: in response to societal challenges 8 Key themes 2 Main areas CSR Approach Bull, Corporate Social Responsibility
  10. 10. 10© Bull, 2014 Corporate responsibilities To manage our operations responsibly Businessresponsibilities To be an active player in green IT & IT for green Bull, Corporate Social Responsibility Employees development, diversity, handicap Dialog with stakeholders Community involvement A global approach Group CSR indicators Ethics at the heart of the company project Organizational governance Environment Human rights Relations and labour practices Community involvement and development Fair operating practices Consumer issues Energy, eco-efficiency, environmental impact Responsible purchasing, supply chain QSE certified Green IT: in response to energy and climate challenges IT for Change: in response to societal challenges Consistent with the seven core subjects of the international CSR framework
  11. 11. 11© Bull, 2014 8 Key themes 2 Main areas CSR Approach Bull, Corporate Social Responsibility A global approach, Group CSR Indicators Importance of the impacts on economical, social and societal stakes => Impacts of the stakes on the activity Influenceonevaluationsanddecisionsofthe stakeholders Business responsibilities Corporate responsibilities Responsible purchasing, supply chain QSE certified Dialog, community involvement IT for change : for societal challenges Energy, eco-efficiency and environmental impact Green IT : for energy and climate challenges Ethics at the heart of the company project Employees development, diversity, handicap Social Environmental Economical
  12. 12. 12© Bull, 2014 CSR, creating value for stakeholders Key Themes Impact and creation of value Business ethics and regulatory compliance => Foster trust and customer loyalty, increase the attractiveness of the group. Employee development => Enhance employability, expertise and ability to win future projects. Energy efficiency => Reduce the impact on climate change, reduce costs and improve competitiveness. Purchasing and supply chain managers => Reinforce good practices and avoid litigation, lawsuits and fines. Ecodesign and Green IT => Promote eco-efficiency, stand out from the competition and win projects. IT for Change - Smart IT => Deploy strategic offerings towards new uses and new markets. Community engagement and dialogue => Develop a better understanding of the Group and its commitments to its stakeholders. Group CSR approach and indicators => Enhance the value of intangible capital and contribute to the overall performance of the company.
  13. 13. 13© Bull, 2014 Corporate Social Responsibility Conclusion
  14. 14. 14© Bull, 2014 Responsible financeCSR rating agency CSR Rating N°1 Customers perception For nearly 80% “Bull is responsible and committed in terms of CSR” Yes : 80% in 2013 + 10% versus 2012 * SRI : Socially Responsible Investment CSR Rating +10%Gold CSR rating 2013 2013 Bull, Corporate Social Responsibility
  15. 15. 15© Bull, 2014 December 2013 - Greeting message from Philippe Vannier to employees. « We can also be proud that we have developed these services and products while continuing to encourage sustainable growth, respecting the current societal and environmental balance while also enabling us to tackle future challenges. Our expertise in Big Data, the Cloud, Green IT and computer simulation, among other areas, is a tool that we can use to support the responsible and sustainable growth of our own Group ».
  16. 16. 16© Bull, 2014 Benjamin.bergeron@bull.net

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