Web Concept Document Ovie Mughelli Foundation 08

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Web Concept Document Ovie Mughelli Foundation 08

  1. 1. OVIE MUGHELLI FOUNDATION PROJECT WEBSITE CREATIVE BRIEF DATE CLIENT MAY 2008 OVIE MUGHELLI
  2. 2. Content Design & Development Mission:  To provide value through information to our constituents and consumers in a clean, well organized format with an upscale style.   Goals:  Keep it simple & make it interesting  Make the basic information easy to find  Introduce the goals and successes of the OMF to the visitor in an interactive fashion that keeps them clicking.  Data base driven  Provide a way to donate and collect data  
  3. 3. Programming & Integrating Content Our desired methodology A website that is truly interactive and enables constituents to donate gifts, update their profile, view their account, and register for events and provide a myriad of services that will be both educational and informative within a secure environment.   Services on the web   Strategy:  Provide value through information that visitors want while introducing important programs like planned giving, endowment funding and other campaigns.   Examples:  Tax & estate planning for donors  Education cost projections  Philanthropic resources directory  Educational opportunities  Environmental Advocacy & Initiatives  OMF Partnership Grant Process  Mentorship/Internship/Leadership Program opportunities
  4. 4. Content Mapping Internal Site Search Resources:  Link to NFL Community Foundation & other helpful sites. About Us Publications:  Newsletters, Annual Reports, Chairmans Report, Speeches, Papers News & Presentations in PDF format. Founder & Executive Staff Bios E-Store:  Coming soon, for OMF merchandise & opportunity to purchase OMF Program Staff research publications in future. Board of Directors Bios Special Events:  Fundraising events. Department:  Program themes with downloadable applications for Donate Now link on each page:  quot;Support OMF with a giftquot; consumers Membership:  Link to online membership application OMF History and Mission Auxiliaries of the OMF: Executive Leadership Council General Membership. Development: pages Tools you can use:  On the front page with brief descriptions & links for OMF giving  Benefit Events programs.  Membership Stories about our donors: Spotlight on OMF philanthropy.  The Founders Circle Calendar of OMF program events  Executive Leadership Council Contact Us  Gifts In Honor or Memory Sign our Guest book  The Fund for OMF  Planned Giving  Corporate Giving  Initiative Sponsorship  General Operating Support  Education  Endowment  Support the OMF's scholarship:  OMF Research & Publications support  
  5. 5. Phase II 2011 Projection    Intranet:  This is a component that will be used in the future to provide access for OMF employees for:   OMF affiliate policies Position Descriptions & Salary Matrix Guides HR policies & forms Employee Insurance Information Travel guidelines Program applications Research & data compilation Finance policies    Off site OMF internet access though Outlook
  6. 6. Look & Feel Colors Rich Earth Tone Palette Green, Blue, Tan Environmentally conscious theme Sophisticated, modern and technically advanced in functionality.
  7. 7. Footnotes Some Web Address ideas: www.omf.org www.oviemughellifoundation.org www.mughellifoundation.org Notes:  Stock Photos have been chosen by OMF through Getty Images.  OMF will require new branding collateral: Business Cards Letterhead Envelopes Brochure  Web hosting/Email set-up, and content updates will need to be accessible for direct updating by OMF staff. Styles that are similar to the content that the OMF desires: Marguerite Casey Foundation www.caseygrants.org Modern clean warm look World Vision www.worldvision.org/ Outstanding functionality Samaritans Purse http://www.samaritanspurse.org/ Warm, welcoming & visually appealing New York Restoration Project http://www.nyrp.org/ Excellent example of professional celebrity founder foundation web presence
  8. 8. OVIE MUGHELLI FOUNDATION WEB CONCEPT DOC This is a summary of the OMF Web project.  This is meant to be a point of contact for discussion and negotiation and is not a binding agreement. The creative license and concept is property of Built to Last Consulting on behalf of the Ovie Mughelli Foundation 08ʼ

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