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New Braunfels Demographic Profile


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New Braunfels Demographic Profile

  1. 1. Growing Opportunities. Building Communities.
  2. 2. NEW BRAUNFELS NEW BRAUNFELS Opportunities don’t just grow here – Opportunities don’t just grow here; communities like New Braunfels are unique; cultivated by old world German heritage mixed with industry-diversified businesses strong in the manufacturing, healthcare, logistics and distribution, and aviation sectors; balanced by an affordable quality of life. Outpacing the area’s average, New Braunfels has grown 22% in the last five years and has access to a growing 400,000+ affordable, well-trained labor force and 10 colleges and universities within a 30-minute commute. Complimented with a pro-business leadership attitude, generous incentives, low tax burden and easy accessibility to IH-35 and IH-10, it’s no wonder companies such as Ashley Furniture, HD Supply and Leisure Pools have relocated to the area in the past few years. Over 300 days of sunshine a year and nearby rivers, lakes, Schlitterbahn – American’s #1 Waterpark and 500+ acres of outdoor recreation make New Braunfels a desirable destination for work – or play, year round. 1
  3. 3. STRATEGIC LOCATION STRATEGIC LOCATIONCentered between Austin and San AntonioEach year, more than 2-million visitors come to New Braunfels to explore the shopping and recreational activitiessteeped in German culture and heritage. Its strategic location has created opportunities to grow in the globalmarket and satisfy the needs of the international shopper.Almost equal distance between the seventh largest city in the U.S. (San Antonio) and the State Capitol (Austin),New Braunfels has easy access to major highways with IH-35 running through the city’s center; a major NAFTAartery expected to keep pace of growth in the next 10-15 years. IH-10 is only 10 minutes east. Our strategiclocation is 15 minutes from the new Caterpillar manufacturing plant, 45-minutes from the Toyota manufacturingplant and only a 3-hour drive to trade gateways into Mexico, Central and South America. Along with immediateaccess to highways, New Braunfels is close to nearby air, rail and bus services:Highways Serving Area – on Interstate 35 (north-south DISTANCE TO MAJOR CITIESsystem) and nine miles from Interstate 10 (east-west system) The city is within a four hour drive of over 12 million people.connected by State Highway 46. Loop 337 circles city, San Antonio 30connecting IH-35 north and south. A proposed outer-loop Austin 45is being assessed by local officials in response to a 2005 Houston 178thoroughfare plan in an effort to accomodate future Corpus Christi 176traffic congestion. Laredo 196 Dallas 245Bus – Greyhound/Trailways – 7 northbound and 6 Monterrey 431southbound daily. Mexico City 781 Los Angeles 1383Motor Freight Carriers – Central, Consolidated, Roadway New York 1786Express serve the city. Southeastern has a local terminal.FedEx has a large terminal servicing the New Braunfels andComal County area. TRAFFIC COUNTSRailroads – Union Pacific with 38 daily freight trains TRAFFIC INTERSECTION # OF CARS(19 northbound and 19 southbound) with local switcher. IH-35N and Watson Lane 71,000 IH-35 and Hwy 46 99,000Air Service – Non-commercial jet service available at Hwy 46E & FM1101 27,000New Braunfels Municipal Airport. Commercial service at Hwy 46W & Loop 337 26,000San Antonio International Airport, only 25-minute drive IH-35S & Walnut 94,000served by most major carriers (21). Austin-Bergstrom Hwy 46W & FM 2722 14,100International Airport is 45 minutes north and is served by Hwy 46E & FM 758 20,00017 major carriers. NEW BRAUNFELS MUNICIpAL AIRpORT FM306 extended near the new retail development, Town Center at Creekside, has paved the way for easier access to the New Braunfels Municipal Airport (BAZ) and the recently adopted Airport Master Plan giving a targeted direction to increase traffic and business development. Complete with $8.5 million in improvements in t-hangars, runways, drainage and signage planned, a new $1.5 million Air Traffic Control Tower and a 5,000 sq. ft. terminal building, the New Braunfels Municipal Airport continues to provide a safe and efficient portal with upscale, quality service. • Runway 17/35 is 5,364 x 100 ft., Weight Limitations - Single wheel: 25,000 lbs • Runway 13/31 is 5,352 x 100 ft., Weight Limitations - Single wheel: 30,000 lbs 2
  4. 4. dEMOGRApHICS DEMOGRAphICS Growing Population New Braunfels is experiencing an unprecedented growth rate – growing at an average of 4-6% per year, a 35% increase in the last 8 years with a population that surpassed 56,000 in 2008 and projected to reach 70,000 by 2015. Founded in 1845 by German settlers, New Braunfels population consists of German descendants, and one-third of the population is Hispanic. The Median age for New Braunfels is 32.8; Average Family Size is 3.14 2007 pOpULATION By RACE COMAL COUNTy hOUSING UNITS White 43,756 86.3% 50,000 Black or African American 1,400 2.8% American Indian and Alaska Native 378 0.7% 40,000 Asian 929 1.8% Some other race 5,228 10.3% 30,000 Source: Census. gov, 2007 ACS 20,000 2007 pOpULATION By GENDER Male 24,593 48.5% Female 26,087 51.5% 10,000 Source:, 2007 ACS 0 2000 2001 2002 2003 2004 2005 2006 2007 33,031 34,290 34,472 36,880 38,513 40,240 42,285 42,370 28% increase over the last 8 years 2007 pOpULATION By AGE Source:, 2007 ACS Under 5 years 3,826 7.5% 5 to 9 years 3,349 6.6% 10 to 14 years 3,758 7.4% 15 to 19 years 2,986 5.9% 2007 pOpULATION By INDUSTRy 20 to 24 years 4,040 8.0% Construction 2,331 9.8% 25 to 34 years 8,678 17.1% Manufacturing 2,000 8.4% 35 to 44 years 6,409 12.6% Retail trade 3,598 15.2% 45 to 54 years 6,065 12.0% Transportation & Warehousing, and Utilities 1,126 4.8% 55 to 59 years 2,523 5.0% Finance, Insurance, Real Estate, Rental 60 to 64 years 1,861 3.7% and Leasing 1,661 7.0% 65 to 74 years 3,351 6.6% Professional, Scientific Management 2,257 9.5% Source:, 2007 ACS Educational Services, Health Care, & Social Assistance 4,539 19.2% Arts, Entertainment, Recreation, Accommodation & Food services 2,694 11.4% 2007 pOpULATION By Public administration 1,053 4.4% EDUCATIONAL ATTAINMENT Source: Census. gov, 2007 ACS Less than 9th grade 1,887 5.8% 9th to 12th grade, no diploma 2,996 9.2% High school graduate (includes equivalency) 9,247 28.3% Some college, no degree 7,455 22.8% Associate’s degree 2,012 6.1% Bachelor’s degree 6,803 20.8% Graduate or professional degree 2,321 7.1% Percent high school graduate or higher 85.1% Percent bachelor’s degree or higher 27.9% Source:, 2007 ACS 3
  5. 5. TALENT TALENTSkilled, Reliable WorkforceThe center of a well-trained available workforce, New Braunfels touts a strong work ethic among its population.The diverse industry sector employs workers in a variety of professions including: aerospace, automotive,construction, engineering, financial, healthcare and manufacturing. In the last six years, the workforce has increasedby almost 20%, 8.85% just in the last year and new primary jobs have kept pace by adding 37.8% of all new jobssince 2003. 2008 MAJOR EMpLOyERS AvAILABLE WORkFORCE EMpLOYER - pROdUCT OR SERVICE EMpLOYEES COMAL COUNTY NEW BRAUNFELS Schlitterbahn Waterpark 1,800 Seasonal CLF 53,562 26,266 Comal ISD School District 1,700 Employed 50,480 24,822 The Scooter Store 1,400 Un-Employed 3,082 1,444 Wal-Mart Distribution Center 1,200 Rate 5.8 5.5 New Braunfels ISD School District 912 Texas Unemployment Rate: 6.8 Christus Santa Rosa - New Braunfels 900 Source: TLMR, Feb. 2009 HD Supply Facilities Maintenance 600 Hunter Industries, Ltd. Highway 500 City of New Braunfels 450 Wal-Mart Super Center Retail Store 435 WAGE RATES Checks in the Mail Check Printing 328 $700 HEB Retail Grocery 300 $650 ANNUAL WEEKLY WAGE Source: $600 $550 $500 $250 400,000+ WORkFORCE WIThIN 0 1ST QTR 2008 $644.72 2ND QTR 2008 $617.93 3RD QTR 2008 $635.00 30 MIN. COMMUTE Tri-county (New Braunfels, San Marcos & Seguin) Average Weekly Wage is $15.50/hr Source: Texas LMCI Tracer 2007 COMMUTE TO WORk Car, Truck, or Van – Drove Alone 19,020 81.8% Car, Truck, or Van – Carpooled 2,750 11.8% Walked 346 1.5% Other Means 512 2.2% Worked at Home 631 2.7% Mean Travel Time to Work (minutes) 22.0 (X) Source:, 2007 ACS Source: 4
  6. 6. QUALITY OF pLACE QUALITy OF pLACE Affordable Cost of Living, Unique Quality of Life An affordable cost of living is enhanced by low city, county and school district taxes. Combined with a composite cost of living score 6% below the national average and only rising by 1.6% in the last two years; average home prices 30% lower than the national average. New Braunfels is considered a great place to live, work and play. ATTRACTIONS MEDIAN hOME vALUE pARkS: Twelve (12) in City Limits, ten (10) Special New Braunfels ISD $181,507 Use Areas and four (4) Greenbelt Areas – City of New Braunfels $165,253 totaling over 500 acres for outdoor recre Tri-County Area $159,689 ation. Includes 18-hole & miniature golf, Source: arboretum, nature trail, paddle boats, play RENTAL-OCCUpIED UNITS ground, picnic areas, mini-train rides, # Renter-occupied units 6,470 Olympic & Spring fed pools, recreation Median cost (dollars) $823 center, historical areas, soccer & softball Source:, 2007 ACS fields, “tube” chute, concessions, volleyball, basketball and tennis courts. MEDIAN COST OF RENTAL & MORTGAGE RATES NEARBY LAkES: Canyon Lake - 16 miles. Boating, fishing, # Housing units with a mortgage 7,691 scuba diving, water skiing, camping and Median cost (dollars) $1,313 Source:, 2007 ACS dining. Also, Lake Dunlap in City & Lake McQueeney 5 miles east. pROpERTy TAx RATES RIVERS: Guadalupe & Comal. Tubing, rafting, Ad Valorem Taxes by Taxing Authority Rate per $100 Valuation kayaking, swimming and fishing. on 100% of Current Market Value City of New Braunfels $ 0.409862 WATER pARkS: Schlitterbahn - largest in state. 65-acres of Comal County 0.315201 water recreation and rides. Comal ISD 1.64 NUMBER OF New Braunfels ISD 1.6525 HOTEL/MOTEL & 2,764 State of Texas 0.00 Total tax rate if in NBISD $2.377563 CONdO ROOMS: Total tax rate if in CISD $2.365063 MUSEUMS: Seven Sales tax: 8.25% Source: (6.25% state, 1.5% city, .5% county) NO pERSONAL OR CORpORATE INCOME TAX IN TEXAS ANNUAL FESTIvALS AND EvENTS UTILITIES Texas Legislative Conference Texas Metal Arts Festival ELECTRICITY WATER NATURAL GAS Americana Music Jam Gruene Music & Wine Festival Supplier: LCRA Supplier: NBU Supplier: Enterprise Golffest Texas Clay Festival Distributor: NBU Distributor: Wells, Products Partners Folkfest Tour de Gruene Avg Monthly Bill: Surface Water/ Distributor/Source: Res – $117.87/1,385 Sewer Centerpoint Energy Wein & Sangerfest Wurstfest Avg. Month Bill: kwh Avg. Monthly Bill: Chamber of Commerce Holidays in Gruene Res $26.71/8,484 $10.33/mcf; Business Trade Show Festtage gallons; Small Commercial – Comal County Fair & Parade & more… Commercial – contracts available $69.84/28,727 Source: pER CApITA AND hOUSEhOLD INCOME NEW BRAUNFELS COMAL CO. HAYS CO. GUAdALUpE CO. % CHANGE FROM 2000 2008 2008 2008 2008 (NEW BRAUNFELS) Median Household Income $53,471 $59,450 $52,396 $53,009 +25% Per Capital Income $25,503 $28,410 $23,763 $23,253 +27% Total Households 18,559 36,583 43,153 36,322 +27% Median Family Income $62,333 $68,414 $71,406 $63,243 +25% % Below Poverty Level 13% 11.1% 15% 10% +16% Source:, 2007 ACS 5
  7. 7. EdUCATION EDUCATIONMaking Room for Future GenerationsComal County and the City of New Braunfels have two school districts: New Braunfels ISD is primarily within the citylimits and Comal Independent School District which spans 589 miles of central Texas, including parts of five centralTexas counties: Comal, Bexar, Hays, Kendall, and Guadalupe.CISD has 12 elementary schools, five middle schools, and three high schools in the district and is rated as a Recog-nized school district by the Texas Education Agency. NBISD has 11 total schools within the district and rated as anacademically accepted school district.To keep pace with the explosive population growth in the area, both CISD and NBISD have passed bonds to buildand expand schools, upgrade technology and purchase land for future schools. In 2005, CISD voters passed a $189million bond issue followed by another bond in 2008 for $202.85-million to build three new elementary schoolsand expand the current middle and high schools. NBISD voters passed a $42 million bond package in May 2006 toaddress the current and projected student enrollment. For more information about CISD, vist,and for New Braunfels, visit OctOber ‘08 Student / teacher May 2008 attendance rate enrOllMent ratiO (‘08) GraduateS 2006-2007 (tX avg 95.5%) New Braunfels ISD 7,503 15.3/1 354 95.5% Comal ISD 16,015 15.2/1 950 96% NEARBy COLLEGES/UNIvERSITIES pRIvATE, pAROChIAL AND SpECIAL Texas Lutheran University in Seguin, 13 miles east SChOOLS IN NEW BRAUNFELS * Texas State University in San Marcos, 16 miles north Calvary Baptist Academy Cross Lutheran School COLLEGES AND UNIvERSITIES IN New Braunfels Christian Academy SAN ANTONIO ** St. Peter & Paul Catholic School (36 Miles south of New Braunfels) Northwest Vista College Northeast Campus Our Lady of the Lake University Palo Alto College San Antonio College St. Mary’s University UTSA in San Antonio **This list does not include all campuses in the San Antonio area. CENTRAL TExAS TEChNOLOGy CENTER (CTTC) The Central Texas Techology Center (CTTC), located in New Braunfels, serves as the regional workforce development campus for New Braunfels, Seguin and the regional area as well as provide higher education for the local communities. The CTTC offers a wide range of academic, technical and continuing education programs to include associate degrees through the colleges of the Alamo Community College District. Students can complete licensing and certification requirements in many trade programs through specialized curriculum. Workforce training programs can be created or tailored to fit the needs of the local industries as an added benefit. 6
  8. 8. Build NB is a non-profit umbrella organization that OUR SERvICESserves as the public/private partnership involving • Regional demographic and socioeconomic data • Site selection information through our GISthe City of New Braunfels via their 4B Board, the New Braunfels prospector programGreater New Braunfels Economic development • Introductions/testimonials withFoundation and The Greater New Braunfels industry professionalsChamber of Commerce. Our role is to provide • Coordinate labor market analysis • Arrange for community briefing and customa confidential, single point of contact and offer tours of New Braunfelscorporate support for businesses looking to • Introduction to community partnerscreate new jobs in the area; either by relocating • Prepare a customized package ofnew business or helping existing ones expand. Local/State “Incentives” • Assist with specialized market research needsVisit to learn more about the • Follow-through with the development processservices and incentives we offer. • Permit expediting through city departmentsBuild NB partnersMICHAEL MEEk JOHN MALIk HOLLY COVINGTONChamber president NBIdC Board president Chamber Economic development SpecialistBARRY WILLIAMS RUSTY BROCkMANGNBEdF president Chamber Economic SANdI SCHENdEL development director Administrative Assitant 390 S. Seguin Ave • New Braunfels, TX 78130 • 866/927.0905 • •