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Ung dung Facebook cho doanh nghiep 2013


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Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN

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Ung dung Facebook cho doanh nghiep 2013

  1. 1. How your business will bebetter in a connected world Huynh Kim Tuoc
  2. 2. AGENDA1 Why Social Media2 How to approach Facebook I Page – Best practices II Media III Technology
  3. 3. AGENDA1 Why Social Media
  4. 4. Wisdom of friends
  5. 5. 60% of jobs are found through friendsU.S. Department of Labor
  6. 6. 90% of people trust friends more than critics for music recommendationsZune Study, 2008
  7. 7. • Power of friend - ComScore research shows that friends of fans typically represent a much larger set of consumers than a brands fans - 81 times larger, on average, for the top 1000 brand pages.• Influence - Ads with social context: 68% to remember seeing the ad, x2 to remember message of the ad, x4 likely to purchase (Nielsen)• Targeting - According to a Nielsen OCR study, 1. narrow targeting (i.e. “women ages 18-34”) Facebook reaches its intended audience 90% of the time versus an online industry standard of 35% and an American Idol average of 11%. 2. broad targeting (i.e. “all women”), Facebook reaches its intended audience 95% of the time versus an online industry average of 72% of the time and an American Idol average of 55%.
  8. 8. 6 hrs, 36 mins 2 hrs, 10 mins 1 hr, 19 mins 1 hr, 15 mins 1 hr, 14 minsAverage hours per monthhoursSource: Nielsen monthly time spent February 2011
  9. 9. AGENDA2 How to approach Facebook I Page – Best practices II Media III Technology
  10. 10. Not just reach. Not just clicks.BUILDING ESSENTIALCONNECTIONS Tuoc likes Vietnam
  11. 11. 3 Step Building Blocks Ads and Pages Sponsored Stories Technology
  12. 12. Page Insight - Who are your fans? • Fans gender and age breakdown • Also includes: • Top 20 countries where your fans reside • Top 20 cities where your fans reside • Top 20 languages your fans speak • Use this tab to ensure relevant content is being published to your fan base- ensure your publishing is targeted by language/location and push out local messaging to different cities
  13. 13. Publishing top 10 best practices1. Post succinct content – Posts between 100 and 250 characters (less than 3 lines of text) – See about 60% more likes, comments and shares than posts greater than 250 characters.
  14. 14. Publishing best practices2. Post photos and videos – Rich media tends to draw attention more than simple text. Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out. – a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.
  15. 15. Publishing best practices3. Post regularly• Your fans will be more likely to engage with your content if you remain top of mind. Only you can know.• A grocery store might post two or three times a week when it receives new products.• A restaurant might post every day to let his fans know what the daily special is.
  16. 16. Publishing best practices4. Ask for your fans’ opinion• Your Page should a be a place for conversations between you and your fans.• Ask your fans questions.• Seek their input in your decisions, and use your Page as a way to gather feedback about your products.
  17. 17. Publishing best practices5. Ask questions using ourQuestions product• With our Questions product, you can ask your fans for ideas and feedback about how to improve your• business. Fans can agree with an existing answer with a single click, or add a different response. This is an easy way to gather insights.
  18. 18. Publishing best practices6. Try posting “fill in the blank”posts• If you want to give your fans a very simple way to engage with your post, ask them to finish your sentence.• Fill-in-the-blank posts generate about 90% more engagement than the average post.
  19. 19. Publishing best practices7. Give your fans access toexclusive information• As a reward for liking your Page, give fans access to exclusive, behind-the-scenes information• Announcing new products to fans on Facebook before anywhere else• Early access to sales, or posting exclusive photos from events on your Page.
  20. 20. Publishing best practices8. Reward your fans withdeals and perks• Promote your existing deals via your Page to offer specific deals or perks only to your fans.• You can use your Page to distribute coupon codes, link to some of your promotions.
  21. 21. Publishing best practices9. Be timely• Current events, holidays or news.• For example, we’ve found that posts mentioning Independance Day near Sept 2nd generated about 90% more engagement than all posts published on that day. Chúc mừng Quốc Khánh 2 tháng 9 !
  22. 22. Publishing best practices10. Localize your posts ifthey’re only relevant to aspecific audience• Products in specific countries.• Use the geo-targeting feature .
  23. 23. 3 Step Building Blocks Pages Ads and Technology Sponsored Stories
  24. 24. Marketplace - CPC • Auction-based pricing • Fan acquisition • Drive actions • Off-site clicks • Transactions • Game installs • E-commerce sales • Kick-start fan base
  25. 25. The evolution of our premium ad product Like ad Sponsored Story Poll ad Standard ad Event ad App ad Commenting ad
  26. 26. Ad OpportunitiesPages can create these types of posts:1. Status Updates (text)2. Photos3. Videos4. Links5. Questions6. Events And these can be turned into Ads
  27. 27. 3 Step Building Blocks Ads and Pages Sponsored Stories Technology
  28. 28. Technology to make your businessmore engaging: E Commerce
  29. 29. Sample Facebook apps in Viet Nam
  30. 30. Sample of Facebook store app in Viet Nam
  31. 31. And that is how your business will bebetter in a connected world ! Thank you Huynh Kim Tuoc