Successfully reported this slideshow.

Reader Engagement


Published on

Ways journalists can engage with readers.

  • Be the first to comment

Reader Engagement

  1. 1. ReaderengagementWays to engage your readersBuffyAndrews
  2. 2. 3 ways to engage readers• Via social media• Contests• Face-to-faceBuffyAndrews
  3. 3. Engage via social media• Facebook• Google+• Linkedin• Pinterest• Geofeedia• NewHive• RebelMouse• ScribbleLive• Google hangouts• Tout• Wordpress• Etc.BuffyAndrews
  4. 4. TwitterBuffyAndrews
  5. 5. What is Twitter?• Micro-blogging service• Enables users to send and read text-based messages of up to140 characters• Get real-time stories, photos, videos, conversations• Follow friends, celebs, breaking news accounts and more• Follow specific content (ie. Food, health, fiction)BuffyAndrews
  6. 6. Twitter tips• Research and find relevant Twitter handles to include intweetBuffyAndrews
  7. 7. Twitter tipsBuffyAndrews• Research and find relevant hashtags to include in tweet
  8. 8. FacebookBuffyAndrews
  9. 9. What is Facebook?• Social networking site• Connect with friends, family, businesses, etc.• Share news, photos, videos and moreBuffyAndrews
  10. 10. Facebook• Peak time = 1 to 3 p.m.,also boost early evening• Photos increaseengagement• Post large photos• Photos that evokeemotion best (happy orsad)• Old photos do well(Remember when?)• Seasonal, sports, funphotosBuffyAndrews
  11. 11. Tropical Treat opening day• 315 shares• 573 likes• 102 commentsBuffyAndrews
  12. 12. Post mystery photo• Chambersburg PublicOpinion postsmystery photo eachweekBuffyAndrews
  13. 13. Remember when?• Post old photos.Readers love them.BuffyAndrews
  14. 14. Photos evoke emotionsBuffyAndrews• 157 likes• 87 shares
  15. 15. Google+BuffyAndrews
  16. 16. What is Google+?• Similar to Facebook• News feed based on status updates and shared content• Share with specific sets of people, called circles, as opposed toposting on your wall for everyone to see• SEO benefits. By sharing pages from website on your Google+page, you rank higher in Google Search Engine.• The higher you rank in Google Search Engine, the betterchance of getting in front of your target audienceBuffyAndrews
  17. 17. Google+ tips• Research and find relevant Google+ accounts to tag• Type “@NAME” to locate accountsBuffyAndrews
  18. 18. Google+ tips• Research and find relevant hashtags to include• Type “#SUBJECT”BuffyAndrews
  19. 19. LinkedinBuffyAndrews
  20. 20. What is Linkedin• Social networking site for professionals• Online professional directory of people and businessesBuffyAndrews
  21. 21. LinkedinBuffyAndrews
  22. 22. GeofeediaBuffyAndrews
  23. 23. What is Geofeedia?• Geofeedia is a location-based search tool that allowsjournalists to aggregate publicly shared social media• Data sources = Twitter, Instagram, YouTube, Flickr, and Picasa• Content comes from GPS-enabled smartphone and digitalphotos with coordinates embedded in image file• Search area can be as large as a city, as small as a buildingBuffyAndrews
  24. 24. Search by place name• Searched for “The White House”BuffyAndrews
  25. 25. Search by city• Searched for “York, Pa.”BuffyAndrews
  26. 26. Search by address• Searched for 1891 Loucks Road, York, Pa.BuffyAndrews
  27. 27. Search anywhere in theworldBuffyAndrews
  28. 28. Uses: Breaking news• Hurricane SandyBuffyAndrews
  29. 29. Uses: Breaking news• Empire State Building shootingBuffyAndrews
  30. 30. Uses: Breaking news• Found photos of local barn fireBuffyAndrews
  31. 31. Events: National/World• Award shows (Emmys, Grammys, Oscars, Golden Globes, etc.)• Sporting events (Olympics, Super Bowl)• Conventions (New York Comic Con)• Elections• Etc.BuffyAndrews
  32. 32. Uses: Local events• Concerts• Fairs• Car shows• Graduations• Tailgating• Sporting events• Parades• Etc.BuffyAndrews
  33. 33. Sporting eventsBuffyAndrews
  34. 34. ConcertsBuffyAndrews
  35. 35. High school graduations• You can’t cover all high school graduations, so why not curatevia GeofeediaBuffyAndrews
  36. 36. Local elections• Think outside the boxBuffyAndrews
  37. 37. Farm show• When you do find cool photos, you can ask permission to usein print. People usually say yes.BuffyAndrews
  38. 38. Re-enactments• Gettysburg re-enactment (Big one coming up this year.)BuffyAndrews
  39. 39. PinterestBuffyAndrews
  40. 40. What is it?• Social media tool that enables users to "pin" images, videosand other objects to boards• Includes social networking featuresBuffyAndrews
  41. 41. Why use it?• Great way to collect and organize content• Has staying power• Builds new audience• Generates interest in content• Extends shelf life of stories• Creates visual archiveBuffyAndrews
  42. 42. Ways to use itBuffyAndrews• Showcase user-generated content• Use for news stories• Use for local events• Showcase local places• Showcase local products• Feature contest entries• Promote content• Contact board• Contests• Think outside the box
  43. 43. Showcase UGCBuffyAndrews• Readers love sharing photos
  44. 44. News stories• Weather photos make visually appealing boardsBuffyAndrews
  45. 45. EventsBuffyAndrews• Gettysburg re-enactment
  46. 46. Events• York FairBuffyAndrews
  47. 47. Events• Parades, car shows and moreBuffyAndrews
  48. 48. Highlight local goods• Products made locallyBuffyAndrews
  49. 49. Showcase placesBuffyAndrews• Museums• Libraries• Parks• Attractions• Turn into a visual travel guide
  50. 50. StorifyBuffyAndrews
  51. 51. What is Storify?• Social network that allows journos to curate stories usingsocial media, such as Twitter, Facebook, Instagram, etc.BuffyAndrews
  52. 52. RebelMouseBuffyAndrews
  53. 53. What is RebelMouse?BuffyAndrews• Your social media aggregator• Connect social networks and hashtags to page• Populates website with images, videos, headlines etc. fromchosen accounts and hashtags• Can embed• Curate around topic (Gettysburg 150th, Hurricane Sandy)
  54. 54. NewHiveBuffyAndrews
  55. 55. What is NewHive?BuffyAndrews• Start with blank page• Create and share web pages, call Expressions• Combination of multimedia (videos, text boxes, audio clips,etc.)
  56. 56. NewHiveBuffyAndrews
  57. 57. ToutBuffyAndrews
  58. 58. What is Tout?• Record 15-second video clips and share on social sites• Use to promote contentBuffyAndrews
  59. 59. Tout• Build Tout widgets to embed on blog or website• Populate widget with Touts from users or hashtags that youchooseBuffyAndrews
  60. 60. Blogs• Journos often haveblogs that stem fromtheir beats (CramSession, Belief &Beyond)BuffyAndrews
  61. 61. NewslettersBuffyAndrews
  62. 62. NewslettersBuffyAndrews
  63. 63. Polls• Twiigs• ProConItBuffyAndrews
  64. 64. Spundge• Tool used to curate content• Can collaborate• Create stories, publish to webBuffyAndrews
  65. 65. Scroll Kit• Visual editor• Transform stories for the Web• Make magazine style layoutsBuffyAndrews
  66. 66. Other tools• Scribblelive• Etc.We learn about new tools every day. Try what you can. Keepwhat works for you. Share successes with others.BuffyAndrews
  67. 67. Engage through contestsBuffyAndrews
  68. 68. Why do contests?• Everyone loves a contest• They attract new readers, help build audienceBuffyAndrews
  69. 69. What kinds of contests• Short answer = all kinds• Tie contest to holiday (ie. Christmas, Valentine’s Day)• Events (ie. Parades, fairs)• Weather (ie. Snowman, beat the heat)• Anniversary (ie. Peeps 60thanniversary)• Popular TV show or film• Biggest fan or school spirit• Bartender, lookalikes, tattoos, etc.BuffyAndrews
  70. 70. Consider various platforms• Instagram• Facebook• Twitter• Blogs• Videos• Print• Photos• PinterestBuffyAndrews
  71. 71. Halloween pet contest• We asked readers to share photos of their pets wearing theirHalloween costumes.BuffyAndrews
  72. 72. Sharp-dressed sneakersBuffyAndrews• We asked readers to turn plain white sneakers into creativeworks of art.
  73. 73. Doing ‘The Y’• You heard of planking; we invented ‘The Y’ and asked readersto send us photos of them doing it.BuffyAndrews
  74. 74. Marry platformsBuffyAndrews• We asked readers to share their Instagram photos and includethe hashtag #YDRFair.• We found the photos via the hashtag, pinned them to ourPinterest board and created a slideshow via Storify.
  75. 75. SlideshowBuffyAndrews
  76. 76. Vacation with YDR• Readers share photos of them holding our newspaper whileon vacation around the world.• We pin their photos to our Pinterest board and post to ourGoogle map.BuffyAndrews
  77. 77. Instagram contest• We pinned Instagrams with hashtag #YDRschool to our Backto School Instagram contest board.BuffyAndrews
  78. 78. Blog• Connected to St. Paddy’s Day• Kicked off on blog, socialized via multiple platformsBuffyAndrews
  79. 79. Print• Kicked off in print, socialized via multiple platforms• We wrote beginning of a Christmas story; readers wroteendings• Winner chosen and complete story published on ChristmasDayBuffyAndrews
  80. 80. Consider UpickemBuffyAndrews• Contest hosting software• Users can submit online• Readers can vote online• Drives traffic to hosting website or blog
  81. 81. Peeps voting onlineBuffyAndrews
  82. 82. Peeps Pinterest boardBuffyAndrews
  83. 83. Lots of engagement• This entry in our Peepsdiorama contest, titled PeepingDay-Hunger Games, garnered77 likes and 212 repins.BuffyAndrews
  84. 84. Face-to-face• NewsVroom mobile media lab• Seminars for community held in newsroom• Teaching in the community• Newsroom tours• Etc.BuffyAndrews
  85. 85. NewsVroom• Football games• Scouting events• Parades• Fairs• Libraries• Etc.BuffyAndrews
  86. 86. Teaching in the communityBuffyAndrews
  87. 87. Seminars held in newsroomBuffyAndrews
  88. 88. Newsroom toursBuffyAndrews
  89. 89. Follow meBuffyAndrews• Buffy’s World:• Buffy’s Write Zone:• Author• Twitter:• Facebook:• Google+:
  90. 90. Follow me• Pinterest:• Tumblr:• Storify:• Instagram: buffyandrews• Linkedin:• RebelMouse:• Goodreads:
  91. 91. ContactBuffy AndrewsAssistant Managing EditorFeatures and Niche PubsSocial Media CoordinatorYork Daily RecordEmail: Buffy@ydrcomPhone: 717-771-2052BuffyAndrews