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The Psychology of Social Media (Mozcon 2015)

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Courtney Seiter dives into the science of why people post, share, and build relationships on social media and how to create an even more irresistible social media experience for your audience.

Published in: Social Media

The Psychology of Social Media (Mozcon 2015)

  1. @courtneyseiter
  2. @courtneyseiter "...almost like they were frustrated ... longing for something to like in return"
  3. @courtneyseiter Social media is changing our brains
  4. @courtneyseiter SOCIAL MEDIA BIOLOGY What makes it so addictive?
  5. @courtneyseiter DOPAMINE
  6. @courtneyseiter Tweeting is harder to resist than cigarettes and alcohol
  7. @courtneyseiter OXYTOCIN
  8. @courtneyseiter Facebook users are 43% more likely to feel people can be trusted
  9. @courtneyseiter SOCIAL MEDIA ACTIONS The secret forces that drive us online
  10. @courtneyseiter WHY WE POST
  11. @courtneyseiter OF SOCIAL MEDIA COMMUNICATION OF FACE-TO-FACE COMMUNICATION ‘Me’-forming:
  12. @courtneyseiter Self-presentation
  13. @courtneyseiter
  14. @courtneyseiter We almost always use “things” as a way to identify ourselves and to identify others. -Dori Tunstall
  15. @courtneyseiter
  16. @courtneyseiter We can love brands as much as we love friends
  17. @courtneyseiter Imitation vs. Aspiration
  18. @courtneyseiter
  19. @courtneyseiter
  20. @courtneyseiter WHY WE SHARE
  21. @courtneyseiter 68% Self-image
  22. @courtneyseiter 78% Strengthen relationships
  23. @courtneyseiter@courtneyseiter
  24. @courtneyseiter 62% Social currency
  25. @courtneyseiter@courtneyseiter@courtneyseiter
  26. @courtneyseiter Attack the taken-for-granted
  27. @courtneyseiter WHY WE ‘LIKE’
  28. @courtneyseiter ‘LIKE’ SEVERAL TIMES A DAY ‘LIKE’ ONCE A DAY Facebook like activity:
  29. @courtneyseiter Relationship maintenance
  30. @courtneyseiter Reciprocity
  31. @courtneyseiter WHY WE COMMENT
  32. @courtneyseiter SAY FREQUENT INTERACTIONS ARE REASON WHY HAVE A RELATIONSHIP WITH A BRAND DO COMMENTS CREATE RELATIONSHIPS?
  33. @courtneyseiter Values > Conversation
  34. @courtneyseiter Shared reality
  35. @courtneyseiter 85% To process information
  36. @courtneyseiter Negative reviews make us spend more?
  37. @courtneyseiter Comments about you are a reflection of you
  38. @courtneyseiter SOCIAL MEDIA PHENOMENON The science of selfies, emoji and nostalgia
  39. @courtneyseiter SELFIES
  40. @courtneyseiter Looking glass self
  41. @courtneyseiter MORE LIKELY TO GET COMMENTS MORE LIKELY TO GET LIKES PHOTOS WITH FACES ARE:
  42. @courtneyseiter Faces guide our gaze
  43. @courtneyseiter Faces create empathy
  44. @courtneyseiter Selfie stations
  45. @courtneyseiter Selfie campaigns
  46. @courtneyseiter Humanize your brand
  47. @courtneyseiter EMOJI
  48. @courtneyseiter EMOJI SHARED PER DAY USE EMOJI REGULARLY Emoji use:
  49. @courtneyseiter A new brain pattern
  50. @courtneyseiter As 😃 rises, slang falls
  51. @courtneyseiter Emoji= social media power
  52. @courtneyseiter
  53. @courtneyseiter
  54. @courtneyseiter
  55. @courtneyseiter "They don't see it as advertising. They see it as self-expression." -Evan Wray
  56. @courtneyseiter NOSTALGIA
  57. @courtneyseiter A universal feeling
  58. @courtneyseiter Changes how we see money
  59. @courtneyseiter "As soon as your content becomes an hour old... it falls off this cliff" -Jonathan Wegener
  60. @courtneyseiter Unearthing the past
  61. @courtneyseiter Instagram: Idealizing a moment
  62. @courtneyseiter@courtneyseiter
  63. @courtneyseiter@courtneyseiter
  64. @courtneyseiter
  65. @courtneyseiter EMOTIONAL WEIGHT The dark and bright sides of social media
  66. @courtneyseiter SOCIAL COMPARISON
  67. @courtneyseiter 42% of mothers have 'Pinterest stress'
  68. @courtneyseiter 74% of girls say peers use social media to "make themselves look cooler"
  69. @courtneyseiter "This is what we want our life to be like"
  70. @courtneyseiter A BRIGHTER SIDE
  71. @courtneyseiter Virtual empathy
  72. @courtneyseiter "It's us at our best"

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