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How the Pros Get Leads From Social Media

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How the Pros Get Leads From Social Media

  1. 1. How the Pros Get Leads from Social Media B L O G . B U F F E R . C O M
  2. 2. 1. What even are leads?
  3. 3. 1. What even are leads? A lead is a person who has indicated interest in your company's product or service in some way, shape, or form.
  4. 4. ^ Social Media is typically top-of-funnel
  5. 5. There're plenty of social strategies for the middle and bottom, too
  6. 6. Journey of a social media lead Vi e w F oll o w M e nti o n D M S u b s c ri b e R e pl y F oll o w u p S al e
  7. 7. A w a r e n e s s I nt e r e st E n g a g e m e nt A cti o n A d v o c a c y Journey of most any lead
  8. 8. A w a r e n e s s I nt e r e st E n g a g e m e nt A cti o n A d v o c a c y Social media can do it all!
  9. 9. 2. The Basic Building Blocks
  10. 10. 1. Landing pages
  11. 11. 2. UTM links and bitly URLs http://clearlink.com/?utm_source= hi-there&utm_medium=its-kevan &utm_campaign=happy-friday http://bit.ly/1me7aj8 http://bit.ly/buffer
  12. 12. 3. Contests
  13. 13. 3. Real Strategies of the Pros
  14. 14. 1. Twitter Lead Gen cards
  15. 15. 2. Facebook Lead Ads
  16. 16. 3. The Facebook Ask
  17. 17. 4. Social-Geo Monitoring
  18. 18. 5. Buffer Retweets
  19. 19. 6. Twitter Parties & Live Chats
  20. 20. 7. Slideshare Lead Capture
  21. 21. 8. Whisper codes
  22. 22. 9. Medium Letters
  23. 23. 10. LinkedIn Groups
  24. 24. 1. Social media is gold 2. Try the building blocks 3. Find a strategy that works
  25. 25. Read the full post: http://bit.ly/lead-tips

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