How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all? The answer, for many brands and individuals, is social media monitoring. With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever’s important to you, wherever it is on the web. We've found that monitoring is a four-step process: 1. What should you monitor? 2. How should you monitor it? 3. What insights can you glean? 4. How can you act on them? See the SlideShare for our answers to these four questions and to learn how experts put together a social media monitoring strategy.

1. How the Experts
Monitor Social Media

2. How do you FIND
all of the onlineINFORMATION
that's RELEVANT TO YOU
and bring it back in such a way that you can
MAKE USE OF IT ALL?

3. Step 1:
What do you want to monitor?

4. Your Brand Your name or your brand's name
Variations of your name
Potential misspellings
Names of the most visible employees
Your slogan, tagline, or catchphrase
Your specific campaigns

5. Your Industry
Keywords that describe your industry
Complementary keywords
Frequently used industry hashtags

6. Step 2:
What tools should you use?

7. Google Alerts
Mention
Talkwalker
Topsy
SocialMention
Meltwater Icerocket

8. Step 3:
Where are the insights?

11. Step 4:
How can you act on the insights?

12. Refine Your Searches
Communicate the Results

14. Much more:
bit.ly/monitorsm
Sources:
Death to Stock Photo, SocialMediaHQ