BuddyBuy

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Generic BuddyBuy presentation for Ticketing scenarios

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  • BuddyBuy

    1. 1. ‘There’s nothing like a friend recommendation’
    2. 2. It’s so noisy out there......
    3. 3. .......Can anybody actually hear you?
    4. 4. There’s nothing like a friend recommendationThis place is great! You should get one! Shall we try here?
    5. 5. Put your brand and customers to work YourYour Brand + Customers
    6. 6. Put your brand and customers to work Your Their TheirYour Brand + Customers + Friends + Friends
    7. 7. Buddy Buy- Branded Social LoyaltyService to create, spread and manage the take-up of campaigns and promotions Reward loyal customers Tap into their friendship groups Acquire new customers Viral campaignsUsing Social Media as distribution channel replacing expensive traditional media Facebook, Twitter, Google+ as well as traditional routes such as email and textUses your brand not the brand of the viral service Customers follow you for deals, avoiding the noise, protecting your customer base The antidote to Groupon.........
    8. 8. Buddy Buy- How it works BuddyBuy There’s nothing like a friend recommendation
    9. 9. Buddy Buy- How it worksCreate your deal BuddyBuy There’s nothing like a friend recommendation
    10. 10. Buddy Buy- How it works Spread theCreate your word to your deal followers BuddyBuy There’s nothing like a friend recommendation
    11. 11. Buddy Buy- How it works Spread the SignCreate your word to your them deal followers up BuddyBuy There’s nothing like a friend recommendation
    12. 12. Buddy Buy- How it works Encourage Spread the SignCreate your them to word to your them deal invite their followers up friends BuddyBuy There’s nothing like a friend recommendation
    13. 13. Buddy Buy- How it works Sign their Encourage friends up Spread the SignCreate your them to word to your them deal invite their followers up friends BuddyBuy There’s nothing like a friend recommendation
    14. 14. Buddy Buy- How it works Sign their Encourage friends up Spread the SignCreate your them to word to your them deal invite their followers up friends Repeat the cycle BuddyBuy There’s nothing like a friend recommendation
    15. 15. Buddy Buy- How it works Sign their Encourage friends up Spread the SignCreate your them to word to your them deal invite their followers up friends Repeat the cycle BuddyBuy There’s nothing like a Issue vouchers friend recommendation for redemption in store or online
    16. 16. Buddy Buy- 3 Core Deal Types
    17. 17. Buddy Buy- 3 Core Deal Types1. Viral spread (‘Spread the word’) Everyone that signs up gets the voucher Great for promotions, events, product launch Stock count to control cost
    18. 18. Buddy Buy- 3 Core Deal Types1. Viral spread (‘Spread the word’) Everyone that signs up gets the voucher Great for promotions, events, product launch Stock count to control cost2. Group activity (‘Bring your friends’) Minimum number of participants needed (2+) Min and max participants Stock count to drive urgency and buzz Great for events and bookings
    19. 19. Buddy Buy- 3 Core Deal Types1. Viral spread (‘Spread the word’) 3. Advocate Special (‘Rewarding you’) Everyone that signs up gets the voucher Advocate rewarded for spreading viral deal Great for promotions, events, product launch Minimum number of signups needed Stock count to control cost Friends get viral deal - unaware of advocate reward2. Group activity (‘Bring your friends’) Stock count to drive urgency Minimum number of participants needed (2+) Can be on friend sign up or redemption Min and max participants Great for viral spread, member acquisition, Stock count to drive urgency and buzz product promotion Great for events and bookings
    20. 20. Buddy Buy- What they see
    21. 21. Buddy Buy- What they see The Zoo Marketing Manager creates the deal using the the BuddyBuy tools.ZooBuddyPromos He uses Buddy Buy to share the deal with The Zoo followers. This time he chooses Facebook, but BuddyBuy also supports LinkedIn, Twitter, Google+, email and SMS
    22. 22. Buddy Buy- What they seeZooBuddyPromos
    23. 23. Buddy Buy- What they seeZooBuddyPromos Jane Smith sees it in her news feed and clicks the link. She’s directed to the Deal Page which has the details.
    24. 24. Buddy Buy- What they see ZooBuddyPromosJane signs up and is then encouraged to share thedeal with her friends.She can use Facebook, Twitter, LinkedIn, Google+,email or SMS.
    25. 25. Buddy Buy- What they seeJane chooses to use Facebook and invites Claire witha private message.She adds a personal message so that Claire knows that ZooBuddyPromosit is from her.
    26. 26. Buddy Buy- What they seeZooBuddyPromos
    27. 27. Buddy Buy- What they see
    28. 28. Buddy Buy- What they see Claire see the message from Jane and clicks the link.
    29. 29. Buddy Buy- What they see She’s directed to the Deal Page which has the details.
    30. 30. Buddy Buy- What they seeClaire signs up and isencouraged to invite her ownfriends
    31. 31. Buddy Buy- What they see Join Claire for Bring 5 friends and get a ticket free! Claire invites her friends using email
    32. 32. Buddy Buy- What they see Hey Jane Congratulations! When enough people have signed up (6 in this case), they are sent their vouchers as emails Join Claire for Bring 5 friends and get a ticket free!
    33. 33. Buddy Buy- What they see
    34. 34. Buddy Buy- What you see
    35. 35. Buddy Buy- Branded Social LoyaltyNo need to install softwareLives in ‘the Cloud’ (Amazon high reliability)Direct visibility of the resultsCustomer data is owned by youMonitor the conversationGain new loyalty customers BuddyBuy There’s nothing like a friend recommendation
    36. 36. In Good Company
    37. 37. ‘There’s nothing like a friend recommendation’ Thank you

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