Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Smartphone Apps
in Marketing
using Augmented Reality
(AR)
Sab Budahazy
ARworks
CEO
www.ARworks.com

szbudahazy@arworks.com
The Mobile World
1.400.000.000 pcs
3 hours
13.5 bn USD
Go Mobile

Make Apps

Use
Augmented
Reality (AR)
-1900
TEXT
Lorem ipsum dolor sit
amet, consetetur
sadipscing elitr, sed
diam nonumy eirmod
tempor invidunt ut
labore et do...
What
is

AR
How
to use

Why
use
What is
AR?
AUGMENTED REALITY
Adding multimedia content
to the real world through the
smartphone’s
live camera view
Text

Content

Sound,
music

Image

Video

3D
models

3D
animation
Showreel video

Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M
Augmented Reality App
types

• Marker based AR

– Adding virtual content
to prints, products

• GPS based AR
– Adding virt...
Marker based-Print-IKEA
Ikea -Video

Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw
Marker – Billboard
Beetle Video

Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo
Marker based AR-Product-Beer
Bulmers video

Video link: https://www.youtube.com/watch?v=__4MdUB_M7E
GPS based AR-Vodafone
Vodafone Video

Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk
Panoramic AR-Mercedes
Mercedes Video

Video link: https://www.youtube.com/watch?v=b8HO9jD71GA
Augmented Reality App
types

• Marker based AR

– Adding virtual content
to prints, products

• GPS based AR
– Adding virt...
Why use
it?
Advantages
• Smartphone (vs other digital)
– Always with the customer
– Fully interactive digital channel

• App (vs mobil...
How to
use apps
and AR?
Standard app content
•
•
•
•
•
•
•
•
•

Product catalogue in AR
Manual/instructions in AR
Useful tools in AR
Shop/dealer i...
AR App ideas solutions
SPAR Album

DT Leaflet

Spar

Mercedes 360 Interior

Mercedes

SPAR: http://www.arworks.com/en/port...
AR App ideas solutions
Audi A3

Novartis

Discovery Shark Attack

Audi: http://www.arworks.com/en/portfolio-item/audi-a3-s...
Cool AR solutions
•
•
•
•
•
•
•

Interactive products
Talking billboards
Navigation to your shops
Exclusive content only a...
AR on expos/events
• Unique, extraordinary visual experience
– Holographic Expo stands

•
•
•
•

Unlimited 3D content on l...
App Tips
Avoid complex games

Motivate download with
exclusive content

Add product connected
useful features

Advertise
Go Mobile

Make Apps

Use
Augmented
Reality (AR)
Use smartphone apps with

augmented reality
and other impressive
3D visual technics
to win your customer
Thank you
Sab Budahazy
www.Arworks.com
szbudahazy@arworks.com
Upcoming SlideShare
Loading in …5
×

Augmented Reality Deck by ARworks - v2

1,237 views

Published on

An upgraded version of the previous deck -this was presented on the Marketing on Tour conference in Munich - 13/Nov/2013 by ARworks.

  • Be the first to comment

  • Be the first to like this

Augmented Reality Deck by ARworks - v2

  1. 1. Smartphone Apps in Marketing using Augmented Reality (AR) Sab Budahazy ARworks CEO www.ARworks.com szbudahazy@arworks.com
  2. 2. The Mobile World 1.400.000.000 pcs 3 hours 13.5 bn USD
  3. 3. Go Mobile Make Apps Use Augmented Reality (AR)
  4. 4. -1900 TEXT Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. -1950 -2011 PHOTO VIDEO INTERACTIVE ANIMATION 2012AUGMENTED REALITY
  5. 5. What is AR How to use Why use
  6. 6. What is AR?
  7. 7. AUGMENTED REALITY Adding multimedia content to the real world through the smartphone’s live camera view
  8. 8. Text Content Sound, music Image Video 3D models 3D animation
  9. 9. Showreel video Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M
  10. 10. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
  11. 11. Marker based-Print-IKEA
  12. 12. Ikea -Video Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw
  13. 13. Marker – Billboard
  14. 14. Beetle Video Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo
  15. 15. Marker based AR-Product-Beer
  16. 16. Bulmers video Video link: https://www.youtube.com/watch?v=__4MdUB_M7E
  17. 17. GPS based AR-Vodafone
  18. 18. Vodafone Video Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk
  19. 19. Panoramic AR-Mercedes
  20. 20. Mercedes Video Video link: https://www.youtube.com/watch?v=b8HO9jD71GA
  21. 21. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
  22. 22. Why use it?
  23. 23. Advantages • Smartphone (vs other digital) – Always with the customer – Fully interactive digital channel • App (vs mobile web) – Works Off-line – Stays on the phone – Uses sensors, camera, etc • Augmented Reality (vs regular) – Interactive 3D products – Immersive 360 worlds – Direct link to the product/shop
  24. 24. How to use apps and AR?
  25. 25. Standard app content • • • • • • • • • Product catalogue in AR Manual/instructions in AR Useful tools in AR Shop/dealer info Sales/promotions info Coupons Prize draws in AR Exclusive content in AR Fun content, games in AR Products Shops Special Discounts Coupons 3D Manual Useful Tool
  26. 26. AR App ideas solutions SPAR Album DT Leaflet Spar Mercedes 360 Interior Mercedes SPAR: http://www.arworks.com/en/portfolio-item/panoramic-ar/ DT: http://www.arworks.com/en/portfolio-item/telekom-augmented-reality-spring/ Mercedes: http://www.arworks.com/en/portfolio-item/augmented-reality-panoramic-ar-mercedes-bemz/
  27. 27. AR App ideas solutions Audi A3 Novartis Discovery Shark Attack Audi: http://www.arworks.com/en/portfolio-item/audi-a3-sportback-singapore-experience_augmented-reality/ Novartis: http://www.arworks.com/en/portfolio-item/syringe-in-the-eye/ Discovery: http://www.arworks.com/en/portfolio-item/shark-attack-for-discovery/
  28. 28. Cool AR solutions • • • • • • • Interactive products Talking billboards Navigation to your shops Exclusive content only at outlets Treasure hunt promotional games Virtual shops Space Travel
  29. 29. AR on expos/events • Unique, extraordinary visual experience – Holographic Expo stands • • • • Unlimited 3D content on limited space Can be taken away as a public app Low cost Re-usable Allianz: http://www.arworks.com/en/portfolio-item/haunted-house/ Dubai: https://www.youtube.com/watch?v=azcvGWH2kqY Opel: http://www.arworks.com/en/portfolio-item/dakar-race-in-a-shopping-mall-in-ar/ Allianz Dubai Customs Opel Dakar Rally Mahindra Keler Dubai Customs
  30. 30. App Tips Avoid complex games Motivate download with exclusive content Add product connected useful features Advertise
  31. 31. Go Mobile Make Apps Use Augmented Reality (AR)
  32. 32. Use smartphone apps with augmented reality and other impressive 3D visual technics to win your customer
  33. 33. Thank you Sab Budahazy www.Arworks.com szbudahazy@arworks.com

×