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Search Marketing Workshop 2012
Core Objective: Update the Southeast Michigan business community on the state of
the art in search marketing. Make Eastern Michigan University’s search marketing
connections, resources, and talents available to the broader community.
Method: A jumbo half day conference featuring regional industry experts, EMU
students, and EMU faculty. Industry experts provide case study material “from the
horse’s mouth”. Faculty moderators provide context and the ties back into EMU’s own
programs. Students act as the glue, providing social media support (e.g., monitoring
twitter hashtags during sessions for questions) and a reverse job fair in the middle of the
day where they present their projects and credentials in a poster session.

Preliminary Agenda (subject to change)
This year’s agenda is driven by our commitment to remain at the forefront of practice
and provide actionable insights for all business people engaging in search marketing.

 Breakfast Keynote: Chad Wiebesick, Director of Social Media and Interactive
 Marketing at MEDC (The Digital Side of the Pure Michigan Campaign).

 Effective Search Marketing Track           Mobile Marketing Basics Track

 Initial steps in search marketing:         Establishing a mobile presence: Eric
 Bud Gibson, EMU. Taylor Hulyk,             Wortman, Pure Visibility (former
 re:group.                                  student). Tim Baumgardner, MLive.

 Mid-morning break: Student reverse job fair

 Measuring Progress: Marisa Smith,          Creating effective mobile marketing
 Whole Brain Group. Kevin Woodard,          campaigns: Eric Wortman, Pure
 re:group.                                  Visibility. Tim Baumgardner, MLive.
                                            Sean Hickey, PWB.

 Lunch Keynote: Michal Lorenc, Google, Industry Head—Ticketing and Live
 Events (The convergence of search, social, and mobile).

Key Facts
• Date: Friday, November 16, 2012, 7:30 AM to 2 PM
• Location: Eagle Crest Conference Center, Ypsilanti, MI
• Cost: TBD. Last year’s conference cost $25.

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The 2012 Search Marketing Workshop

  • 1. Search Marketing Workshop 2012 Core Objective: Update the Southeast Michigan business community on the state of the art in search marketing. Make Eastern Michigan University’s search marketing connections, resources, and talents available to the broader community. Method: A jumbo half day conference featuring regional industry experts, EMU students, and EMU faculty. Industry experts provide case study material “from the horse’s mouth”. Faculty moderators provide context and the ties back into EMU’s own programs. Students act as the glue, providing social media support (e.g., monitoring twitter hashtags during sessions for questions) and a reverse job fair in the middle of the day where they present their projects and credentials in a poster session. Preliminary Agenda (subject to change) This year’s agenda is driven by our commitment to remain at the forefront of practice and provide actionable insights for all business people engaging in search marketing. Breakfast Keynote: Chad Wiebesick, Director of Social Media and Interactive Marketing at MEDC (The Digital Side of the Pure Michigan Campaign). Effective Search Marketing Track Mobile Marketing Basics Track Initial steps in search marketing: Establishing a mobile presence: Eric Bud Gibson, EMU. Taylor Hulyk, Wortman, Pure Visibility (former re:group. student). Tim Baumgardner, MLive. Mid-morning break: Student reverse job fair Measuring Progress: Marisa Smith, Creating effective mobile marketing Whole Brain Group. Kevin Woodard, campaigns: Eric Wortman, Pure re:group. Visibility. Tim Baumgardner, MLive. Sean Hickey, PWB. Lunch Keynote: Michal Lorenc, Google, Industry Head—Ticketing and Live Events (The convergence of search, social, and mobile). Key Facts • Date: Friday, November 16, 2012, 7:30 AM to 2 PM • Location: Eagle Crest Conference Center, Ypsilanti, MI • Cost: TBD. Last year’s conference cost $25.