Search Marketing Workshop 2012Core Objective: Update the Southeast Michigan business community on the state ofthe art in search marketing. Make Eastern Michigan University’s search marketingconnections, resources, and talents available to the broader community.Method: A jumbo half day conference featuring regional industry experts, EMUstudents, and EMU faculty. Industry experts provide case study material “from thehorse’s mouth”. Faculty moderators provide context and the ties back into EMU’s ownprograms. Students act as the glue, providing social media support (e.g., monitoringtwitter hashtags during sessions for questions) and a reverse job fair in the middle of theday where they present their projects and credentials in a poster session.Preliminary Agenda (subject to change)This year’s agenda is driven by our commitment to remain at the forefront of practiceand provide actionable insights for all business people engaging in search marketing. Breakfast Keynote: Chad Wiebesick, Director of Social Media and Interactive Marketing at MEDC (The Digital Side of the Pure Michigan Campaign). Effective Search Marketing Track Mobile Marketing Basics Track Initial steps in search marketing: Establishing a mobile presence: Eric Bud Gibson, EMU. Taylor Hulyk, Wortman, Pure Visibility (former re:group. student). Tim Baumgardner, MLive. Mid-morning break: Student reverse job fair Measuring Progress: Marisa Smith, Creating effective mobile marketing Whole Brain Group. Kevin Woodard, campaigns: Eric Wortman, Pure re:group. Visibility. Tim Baumgardner, MLive. Sean Hickey, PWB. Lunch Keynote: Michal Lorenc, Google, Industry Head—Ticketing and Live Events (The convergence of search, social, and mobile).Key Facts• Date: Friday, November 16, 2012, 7:30 AM to 2 PM• Location: Eagle Crest Conference Center, Ypsilanti, MI• Cost: TBD. Last year’s conference cost $25.