Google analytics

B
Google Analytics
What is the business value of your marketing efforts?
The Measurement Problem
SquareFootGardening.org
Example — Square Foot Gardening
Where does the traffic come from? AdWords
Lots of information about how visitors interacted
with AdWords and got to my site. Very little about
what happened once they arrived. Nothing about
other sources.
Enter Analytics
How useful is this information?
What would you like to know more?
Four key things to get real value out of Analytics

• Your goals


• Your visitors goals


• Where the two match


• How to measure the match
What are the answers to these questions for
Square Foot Gardening?
There are no cookie cutter answers to these
questions. They are different for each organization
and require understanding your business and web
strategies
Technical and Web Strategy Resources

• Google Web sites (technical)


   • Help Center


   • Learning Resources


   • Certification


   • Analytics Blog


• Avinash Kaushik (strategy)


• Justin Cutroni (strategy and technical)


• Invesp (strategy)
Let’s stay in touch

• I help companies build their web marketing capacities by training their teams
  and advising them on strategy and performance. I frequently guide technical
  teams toward producing business results.


• Web: http://BudGibson.com


• email: Bud@BudGibson.com


• phone: 734-926-9560
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Google analytics

  • 1. Google Analytics What is the business value of your marketing efforts?
  • 4. Where does the traffic come from? AdWords
  • 5. Lots of information about how visitors interacted with AdWords and got to my site. Very little about what happened once they arrived. Nothing about other sources.
  • 7. How useful is this information?
  • 8. What would you like to know more?
  • 9. Four key things to get real value out of Analytics • Your goals • Your visitors goals • Where the two match • How to measure the match
  • 10. What are the answers to these questions for Square Foot Gardening?
  • 11. There are no cookie cutter answers to these questions. They are different for each organization and require understanding your business and web strategies
  • 12. Technical and Web Strategy Resources • Google Web sites (technical) • Help Center • Learning Resources • Certification • Analytics Blog • Avinash Kaushik (strategy) • Justin Cutroni (strategy and technical) • Invesp (strategy)
  • 13. Let’s stay in touch • I help companies build their web marketing capacities by training their teams and advising them on strategy and performance. I frequently guide technical teams toward producing business results. • Web: http://BudGibson.com • email: Bud@BudGibson.com • phone: 734-926-9560

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