Google AnalyticsWhat is the business value of your marketing efforts?
The Measurement Problem
SquareFootGardening.orgExample — Square Foot Gardening
Where does the traffic come from? AdWords
Lots of information about how visitors interactedwith AdWords and got to my site. Very little aboutwhat happened once they...
Enter Analytics
How useful is this information?
What would you like to know more?
Four key things to get real value out of Analytics• Your goals• Your visitors goals• Where the two match• How to measure t...
What are the answers to these questions forSquare Foot Gardening?
There are no cookie cutter answers to thesequestions. They are different for each organizationand require understanding yo...
Technical and Web Strategy Resources• Google Web sites (technical)   • Help Center   • Learning Resources   • Certification...
Let’s stay in touch• I help companies build their web marketing capacities by training their teams  and advising them on s...
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Google analytics

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A quick overview of the kinds of questions Google Analytics answers and the kind of work required to get those answers.

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  • Google analytics

    1. 1. Google AnalyticsWhat is the business value of your marketing efforts?
    2. 2. The Measurement Problem
    3. 3. SquareFootGardening.orgExample — Square Foot Gardening
    4. 4. Where does the traffic come from? AdWords
    5. 5. Lots of information about how visitors interactedwith AdWords and got to my site. Very little aboutwhat happened once they arrived. Nothing aboutother sources.
    6. 6. Enter Analytics
    7. 7. How useful is this information?
    8. 8. What would you like to know more?
    9. 9. Four key things to get real value out of Analytics• Your goals• Your visitors goals• Where the two match• How to measure the match
    10. 10. What are the answers to these questions forSquare Foot Gardening?
    11. 11. There are no cookie cutter answers to thesequestions. They are different for each organizationand require understanding your business and webstrategies
    12. 12. Technical and Web Strategy Resources• Google Web sites (technical) • Help Center • Learning Resources • Certification • Analytics Blog• Avinash Kaushik (strategy)• Justin Cutroni (strategy and technical)• Invesp (strategy)
    13. 13. Let’s stay in touch• I help companies build their web marketing capacities by training their teams and advising them on strategy and performance. I frequently guide technical teams toward producing business results.• Web: http://BudGibson.com• email: Bud@BudGibson.com• phone: 734-926-9560

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