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Google AnalyticsWhat is the business value of your marketing efforts?

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The Measurement Problem

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SquareFootGardening.orgExample — Square Foot Gardening

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Where does the traffic come from? AdWords

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Lots of information about how visitors interactedwith AdWords and got to my site. Very little aboutwhat happened once they arrived. Nothing aboutother sources.

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Enter Analytics

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How useful is this information?

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What would you like to know more?

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Four key things to get real value out of Analytics• Your goals• Your visitors goals• Where the two match• How to measure the match

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What are the answers to these questions forSquare Foot Gardening?

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There are no cookie cutter answers to thesequestions. They are different for each organizationand require understanding your business and webstrategies

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Technical and Web Strategy Resources• Google Web sites (technical) • Help Center • Learning Resources • Certification • Analytics Blog• Avinash Kaushik (strategy)• Justin Cutroni (strategy and technical)• Invesp (strategy)

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Let’s stay in touch• I help companies build their web marketing capacities by training their teams and advising them on strategy and performance. I frequently guide technical teams toward producing business results.• Web: http://BudGibson.com• email: Bud@BudGibson.com• phone: 734-926-9560