Researching Methods and Techniques An American ‘Chick flick’ staring Jenifer Aniston
Target Audience • My target audience for my chick flick would be women, following the previous and general target audience for this type of film. Chick flicks generally tend to be aimed at women, hence the slang term ‘Chick flicks’, due to their romantic nature. Younger women are the main target audience for chick flicks, as they can relate to some of the stories that are brought up in most chick flicks. Generally, plots veer toward women longing to find intimate relationships. The pictures rarely dabble in actual feminism, rather preferring more of a buddy approach to their female target audience. • The age range for my target audience would be 15-60. Most, if not all chick flicks have an age rating of 15 therefore this is a sensible age for some of the more mature content in the film. As women have gotten older they tend to be less interested in these kinds of films therefore the cut off age would be 60 for my target audience, however this doesn’t mean that someone older couldn’t watch this certain genre of film. • Chick flicks are a very popular genre of film that has been around since the 1990’s. However chick flicks have become more sexually exploitative, like those made by directors like Russ Meyers, which were designed to appeal to male sexual fantasy. Although this will not be the aim for my target audience
GenreGenreGenerally, a chick flick is a film designed to have an innate appeal to women, typically young women. Defining a film a chick flickis, as the New York Times has stated, more of a parlour game than a science. These films are generally held in popular culture ashaving formulaic, paint-by-numbers plot lines and characters. This makes usage of the term "problematic" for implying"frivolity, artlessness, and utter commercialism", according to ReelzChannel. However, several chick flicks have received highcritical acclaim for their stories and performances. “Chick flick" is typically used only in reference to films that are heavy withemotion or contain themes that are relationship-based. Being centred around women you are also likely to encounter scenes ofwomen actually talking to each other outside of jealous Cat Fights (though such a thing may turn up).Methods of Marketing
Country of exhibitionAfter researching other premieres for chick flick films I have discovered that they generally are premiered in America due to thehigh popularity of the film genre. For example; “He’s just not that into” was premiered in LA along with the film “Rumor has it…”Some are premiered in place like London, such as “The break up”, however America is the most popular place for chick flickpremieres. Due to this I would like to premiere the new chick flick in America, Los Angeles. By having the premiere here I think itwill give the film a lot of publicity due to the amount of premieres that are already held there, there should be a lot of hype for anew chick flick.I will make sure that all cast and crew members attend the premieres to maximize publicity for the film. As well as having the filmpremiered in America I would also like to premiere it in London. This is because I feel that the UK should be involved in thepublicising and promotion of chick flicks as it’s not done as much. I would also like the film to be shown in most cinemas acrossAmerica, which will help to boost the hype for the UK. Some of the cast at the premiere of ‘He’s just not that into you’ at Graumans Chinese Theatre in Los Angeles.
Methods of marketingThe Break-Up‘The Break Up’ was marketed in many different ways. The break up was made after Jennifer Aniston brokeup with brad pit, it was said that this film was a way of showing how she dealt with the break up, thereforethis was a marketing strategy so that people were able to see how she dealt with the breakup. The obviousother methods were posters that were placed on bus shelters and other places. The movie is also shownand or talked about in many different TV shows such as; The Oprah Winfrey Show: Episode dated 10 May2006 (Vince Vaughn talks about the movie) . Also in Howard Stern on Demand: Dustin Diamond NeedsMoney, George Takei is wearing a shirt with this movie title on it.Box Office:Opening Weekend:• $39,172,785 (USA) (4 June 2006) (3070 Screens)Gross:• $118,683,135 (USA) (3 September 2006)The Object of My AffectionThe trailer for ‘The Object of My Affection’ was shown on television in 1998 before thefilm was released. The Object of My Affection was released in US theatres on April17, 1998, and took in $9,725,855 on its opening weekend, coming in at #2 at the boxoffice in 1,890 theatres, averaging $5,146 per theatre. The film went on to gross$29,187,243 in the United States alone, over a span of five weekends. The film continuedto open in European countries throughout the fall and winter of 1998, and ultimatelygrossed $17,718,646 outside of the United States.
Methods of marketingPicture Perfect‘Picture perfect’ Like other films with Jennifer Aniston wasn’t highly marketed. Posters were available for the filmand also the advert was shown on television. However as the film released In 1997 it wasn’t highly marketed asthere were a lot of other popular films that were more marketed than any others.Box Office:Opening Weekend:• $7,809,026 (USA) (3 August 1997) (1707 Screens)Gross:• $31,058,643 (USA) (5 October 1997)He’s Just Not That Into YouThis film was marketed in various different ways. Firstly the trailer was shown on television and also adverts wereshown on YouTube for the film. Also on Saturday Night Live: Bradley Cooper/TV on the Radio (2009)In his opening monologue, Bradley Cooper mentions hes in Hes Just Not That Into You, Therefore giving the filmsome publicity.Box Office:Opening Weekend:• $27,785,487 (USA) (8 February 2009) (3175 Screens)Gross:• $165,033,701 (Worldwide) (13 May 2009)Rumor Has It…Rumor Has it… was marketed using posters and online and television adverts. Due to it only being a singular filmthere was no huge reason to have major marketing for the film, therefore the standard marketing methods wereused to get the word out for the film. This, along with many other chick flicks is the only ways to get the filmheard about due to it not needing much marketing as it isn’t that big of a film.Box Office:Opening Weekend:• $7,515,000 (USA) (25 December 2005) (2815 Screens)Gross:• $88,933,562 (Worldwide)
Production companiesProduction companies are a very important part of the making of a film. Therefore it is important for me tolook into the kind of things that certain production companies have done for individual ‘chick flicks’. Afterresearching I found that New line Cinema would be the ideal production company to go with and to helpproduce the film. This is because it is a more modern production company therefore they will know how toadapt to my target audience and their methods of marketing are ideal for the film as they have a lot of goodideas.The Break Up• Universal pictures• Mosaic Media Group• Wild West Picture Show ProductionsHe’s Just Not That Into You• New Line Cinema (presents)• Flower Films (II)• International Film production BlackswanThe Object of My Affection –Twentieth Century Fox Film CorporationPicture Perfect• 3 Art Entertainment (as A 3 Arts Production)• Twentieth Century Fox Film CorporationRumor Has It• Warner bros.• Pictures Village Roadshow Pictures (in association with)• Section Eight (co-production)• Spring Creek Productions (co-production)• Munich Hoffmann-Media (in association with)