Importance of research


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Importance of research

  1. 1. By Kerry Bond
  2. 2. • Quantitative research is asking people for their own opinions on something but in a structured way. The research has to be structured so that you can produce statistics and hard facts. Often with quantitative research a large survey of many different people would be carried out, this has to match the target market. Quantitative research typically includes customer surveys and questionnaires. Quantitative research is important because it will help you to see if there is a market for your product also what type of people are your best costumers.
  3. 3. • Qualitative research is to find out the ‘why’, rather than the ‘how’ of the chosen topic. Qualitative research does this by analysing unstructured information such as: emails, feedback forms, interview transcripts and more. Unlike quantitative research, qualitative research does not rely on statistics or numbers.•
  4. 4. • Secondary research is existing research, as opposed to research collected directly from ‘research subjects’, that occurs when a project or topic requires a collection of existing data. Secondary research could include previous newspapers, magazines, research reports, film archives, photo libraries, worldwide web, searching internet forums and government and NGO statistics. Secondary research is carried out to determine what is already known and what new data is required. Secondary research is important so that we are able to compare existing research with new research if needed.
  5. 5. • Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels, participation in internet forums. Primary research it he opposite to secondary research. It is research that is collected from ‘research subjects’ Primary research is important as it allows people to gather new information that is more relevant to the time.
  6. 6. • BARB was set up in 1981 to provide the industry standard television audience results service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.
  7. 7. • Is the official body in charge of measuring the amount of people listening to a radio station. It is owned by the BBC and the RadioCentre.• There are approximately 310 individual stations on the survey and results are published regularly.• RAJAR is important because it allows radio stations to see how popular there station is.
  8. 8. • Self-generated research is where you collect information/evidence through your own record of events. I.e. video, audio or photographic. Self generated research is important because it teaches a person how to collect information by themselves. A lot of university work requires self-generated research.
  9. 9. • Audience research is collecting information from your certain target audience for a specific product, pitch/presentation and or service. As audience research is based around your target audience it is a very important type of research. Potential buyers are always the most important and knowing there feedback is valuable information.
  10. 10. • Market research is organised research to gather information on customers and buyers. Market research, includes social and opinion research. Market research is important because it allows companies to get advantage over competitors. Market research provides important information to identify and analyse the market need, market size and competition.
  11. 11. • Production research basically involves finding information that can be used to discover the many aspects of a play. For example things such as; its context, author, critical analysis and interpretation, production history, images and sounds, and sources, influences, and analogues. Production research is important because it allows someone to understand the play in more detail.