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What is social media and what could it do for me?


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A simple 30 minute tutorial all about social media and how you can use it for work.

Published in: Education

What is social media and what could it do for me?

  1. 1. What is social media and what could it do for me? An introduction
  2. 2. Setting the scene <ul><li>What is the context we are working in? </li></ul><ul><li>The next slide is a video from youtube which will help to set the context. </li></ul><ul><li>Did you know? video: </li></ul>Image from:
  3. 3. Reflecting <ul><li>How did that video make you feel? (Be honest!) </li></ul><ul><li>How would you describe social media? </li></ul><ul><li>Do you use any social media sites? </li></ul><ul><li>Do you think they can be used for work? </li></ul>Image from:
  4. 4. What is social media? <ul><li>Think of social media as like the invention of email or the telephone – it is a tool – a very powerful one – for communicating on an individual and a mass scale </li></ul>
  5. 5. Web 1.0 to Web 2.0 <ul><li>Web 1.0 – ‘if we build it, they will come’ </li></ul><ul><li>Web 2.0 – User generated content – everyone’s putting stuff on the internet </li></ul><ul><li>This means that organisations like ours need to ‘be everywhere’ rather than ‘being somewhere’ </li></ul><ul><li>Image from: </li></ul>
  6. 6. Social media is a tool for: <ul><li>Communicating </li></ul><ul><li>Sharing </li></ul><ul><li>Collaborating </li></ul><ul><li>And it’s social – that means it’s about real people connecting with other real people </li></ul>Image from:
  7. 7. Cognitive surplus <ul><li>Watch Clay Shirky’s TED talk on Cognitive Surplus on the next slide or by clicking the link below. </li></ul><ul><li> </li></ul>
  8. 8. Cognitive Surplus <ul><li>How web 2.0 tools can be used to do the most amazing things! </li></ul>
  9. 9. So what can we do with social media? <ul><li>Get breaking news </li></ul><ul><li>Share information </li></ul><ul><li>Ask questions – and get answers from experts </li></ul><ul><li>Follow and participate in conferences remotely </li></ul><ul><li>Learn </li></ul><ul><li>Be part of a professional network </li></ul><ul><li>Promote the work you’re doing </li></ul>
  10. 10. Social media & you <ul><li>When you think about using social media – think of your strengths </li></ul><ul><li>Only use those tools which suit your personality and strengths </li></ul>Images from:
  11. 11. Personal use of social media
  12. 12. Where do you want to be online? <ul><li>Have you ever Googled yourself? </li></ul><ul><li>What is your online identity? </li></ul>
  13. 13. Getting started – some ideas: <ul><li>Join a professional network like LinkedIn – but make sure you use it! </li></ul><ul><li>Start watching work-related videos and slideshows </li></ul><ul><li>Find a blog to read regularly </li></ul><ul><li>Try writing a blog yourself or using Twitter to share ideas </li></ul><ul><li>Start using Delicious to save your favourite websites </li></ul>
  14. 14. At work <ul><li>Think about doubling up your face-to-face activity online </li></ul><ul><li>Eg. If you’re giving a presentation, think about putting it on so that more people can view it </li></ul><ul><li>Or, if you’re asking a question by email, why not contact a LinkedIn group you’re part of or ask the same question on Twitter? </li></ul>
  15. 15. Recommended sites <ul><li>http:// / </li></ul><ul><li>http:// / </li></ul><ul><li>http:// / </li></ul><ul><li>http:// / </li></ul><ul><li>http:// / </li></ul><ul><li>For your own blog: http:// / or https:// / </li></ul>
  16. 16. Principles to remember – for yourself and for work <ul><li>Social media is: </li></ul><ul><ul><li>Social – you are interacting with people, not machines </li></ul></ul><ul><ul><li>For sharing – sharing ideas, information, learning </li></ul></ul><ul><ul><li>For conversation – with people interested in the same topics as you </li></ul></ul>
  17. 17. Am I allowed? <ul><li>Be professional ; remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your directorate, department or team. </li></ul><ul><li>Be responsible , be honest at all times and when you gain insight; share it with others where appropriate. </li></ul><ul><li>Be credible , be accurate, fair, and thorough and make sure you are doing the right thing. </li></ul><ul><li>If it gives you pause, pause . If you're about to publish something that makes you even the slightest bit uncomfortable, don't shrug it off and hit 'send.' Ultimately, what you publish is yours—as is the responsibility. So be sure. </li></ul><ul><li>Taken from our draft Social Media Policy. </li></ul>
  18. 18. 3 Golden rules <ul><li>Don’t be afraid! </li></ul><ul><ul><li>Go for it, don’t be timid, you just have to give it a try. </li></ul></ul><ul><li>Don’t be stupid! </li></ul><ul><ul><li>Don’t write anything you’d be embarrassed for a loved one or your boss to read! </li></ul></ul><ul><li>Be yourself! </li></ul><ul><ul><li>be authentic, people can spot a fake. </li></ul></ul>
  19. 19. What next? <ul><li>Write down now: </li></ul><ul><li>1 thing you’re going to do </li></ul><ul><li>1 thing you’re going to share with someone else </li></ul><ul><li>1 thing you’re going to learn more about </li></ul>
  20. 20. Questions? <ul><li>If this presentation has whetted your appetite, do drop me a line: </li></ul><ul><li>bryony.taylor @ </li></ul><ul><li>Or visit my blog: </li></ul><ul><li>http:// / </li></ul><ul><li>Or to really take part in this web 2.0 thing – create a profile on (click ‘sign up’ in the top right of the webpage) and then add a comment or question in the space below! </li></ul><ul><li>Thanks for watching! </li></ul>