Social success - the keys to engaging people on Twitter and Facebook 28 April 2012


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The way we socialise, shop, learn and relax has changed beyond all recognition since the advent of the World Wide Web two-decades ago, and the pace of change only seems to quicken. The digital revolution has now entered an increasingly social and mobile phase, and as it does we face new opportunities and challenges as Christians and as churches.

The New Media Centre of Excellence was founded to help fully equip the Christian community to be ‘salt and light’ in the digital world. This presentation was part of the FREE training day held in Leeds on 28th April 2012.

The day was aimed at those in church leadership and individuals who want to harness the power of new and emerging media for the kingdom of God.

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Social success - the keys to engaging people on Twitter and Facebook 28 April 2012

  1. Social SuccessThe keys to engaging people onFacebook and Twitter
  2. Seeing Social Media in action
  3. Who should lead the use of social media in your church or community?Social media is about PEOPLE notcomputers, so pick a good communicatorrather than an IT expert – it’s like thedifference between a mechanic and adriving instructor
  4. 1 in 3 people are on Facebook!50% of UK pensioners are on FacebookFacebook is good for:• Keeping in touch• Sharing news stories and media• Organising events• Interaction and discussion
  5. What you need to know aboutFacebook: • Individuals have profiles and organisations have pages • Your personal Facebook profile has nothing to do with the pages you create and manage • The new timeline means you have more control over who sees what • The new timeline is an opportunity to share your personal or your church’s history – including milestones like when you were baptised etc. • Facebook Groups are useful for a closed group of people – eg. a worship team
  6. How does Twitter work?
  7. The Pope tweeted through Lent!Good for:• Breaking news• Building a network• Asking questions• Sharing pithy statements/quotes• Discipleship eg: wdsourced-wisdom-on- prayer/slideshow
  9. What you need to know about Twitter: • Everything on Twitter is public – it’s like being able to text the whole world! • You choose who you follow – so don’t follow boring people! • Conversations take place using hashtags – popular example is #bbcqt – if you follow a hashtag you’ll see ALL tweets containing that word, not just the tweets of those you follow • You can search Twitter to see if people are talking about a certain topic and find trending topics • Many tweets are sharing a link to an interesting article, image or video
  10. Before you start using Twitter orFacebook for church activities: • Decide WHY you want to use social media – write down some aims • Decide WHO will look after the social media accounts (more than one person) • Decide HOW you will evaluate success/progress • COMMUNICATE your plans clearly with the wider community & PRAY
  11. Principles of good engagement: • Be interesting • Be encouraging • Be active • Be helpful • Be authentic
  12. Be Interesting
  13. Be Encouraging
  14. Be Active
  15. Be Helpful
  16. Be Authentic
  17. Things to do to keep engagement on yoursocial media: 1. PLAN what you will say: • Fill a calendar ahead with key public, local and internal events & consider what you could share on FB and/or Twitter
  18. Things to do: 2. SCHEDULE what you can: • Use a tool such as to write updates that are then set for certain times and dates
  19. Things to do:3. Have REGULAR features• For example, share an inspirational bible verse every Monday, something funny every Friday etc.
  20. Things to do: 4. Aim to post something at least once a day (not always you speaking – retweet or share someone else’s content as well). Have a team looking after the accounts who all know what the plan is and make sure you check your accounts every day.
  21. Things to do:5. ENCOURAGE discussion,sharing and comments – askpeople to share pictures,thoughts, ideas and ALWAYSrespond to any feedback.Content should be 20% you and80% others.
  22. What about privacy?• Never think anything you put online is private• You can moderate comments on Facebook etc.• You are responsible for what you share online• You control your own privacy online – each site has settings that you control
  23. What about safeguarding?• Follow the rules of the • Use your own child site you’re using, eg. protection policy – Facebook users must reporting suspicious be over 13 activity in the normal• Always get permission way to share photos/video – easy way around this is to get people to upload their own photos/videos!
  24. My 3 golden rules: Don’t be afraid! Go for it, don’t be timid, you just have to give it a try. Don’t be stupid! Don’t write anything you’d be embarrassed for a loved one or your boss to read! Be yourself! Be authentic, people can spot a fake.
  25. Some other sites to be aware of
  26. Scenario 1:Jenny just had her little boy baptised atyour church. She comes to your mothersand toddlers group but not to churchservices. She uses Facebook and can accessit on her phone.How could you engage her through socialmedia?
  27. Scenario 2:You are running an Alpha course at church.A number of the participants use socialmedia.How could you use social media both toadvertise the course and keep in touch withparticipants?
  28. Scenario 3:You have a board at the back of churchwhere people can put prayer requests.How could you bring this into the 21stcentury using social media?
  29. Tips for getting started • Don’t run before you can walk • Find out where people are – who in your church is using social media? • Go where your congregation and community are • Use what you’re comfortable with • If possible get a current user to manage your social media accounts • If you set up a social media account be sure someone is responsible for it – you can’t create something and then leave it
  30. Tips for getting started • Once you have accounts, put links on your church noticeboard, posters and on your newsletter • Encourage visitors to go to your social media accounts (blog, twitter, facebook) • Consider how you can use your social media with different groups you run at church – eg. Mother and toddler groups, Alpha etc.
  31. Resources••••••••
  32. Thanks! Keep in touch! http://bryonytaylor.comI’m @vahva on Twitterbryony.taylor@gmail.com
  33. Image acknowledgements 1. Monkey by coxy on Flickr Flickr2. Change by CPCBrass on Flickr 13. Privacy by The Incredible how on3. Social Media collage by Flickr Kdonovan_gaddy on Flickr 14. Guard by Splutterbug on Flickr4. Tools by zzpza on Flickr 15. Child by Leonid Mamchenkov on5. Web by puliarf on Flickr Flickr6. Tortoise by Mr. Thomas on Flickr 16. Dinner table by Orphan Jones on7. Why by openpad on Flickr Flickr8. Mobile phone by Rakka on Flickr 17. Prayer by bhsher on Flickr9. Facebook by Thos003 by Flickr 18. Start by on Flickr10. Twitter by Rosaura Ochoa on Flickr11. Journal by Curtfleenor on Flickr12. Notice boards by Ingy the Wingy on