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LEVERAGING TECHNOLOGIES FOR
COMPETITIVE ADVANTAGE SPORTEC 2017
@bryankorourke
bryankorourke.com
OUR FAMILY LOVES JAPAN
WE ARE HONORED TO BE HERE
3
TECHNOLOGY IS CHANGING THE
WORLD AND THE FITNESS INDUSTRY
bryankorourke@gmail.com | bryankorourke.com
4
TECHNOLOGY CREATES NEW
POSSIBILITIES
5
TECHNOLOGY CREATES NEW
CONSEQUENCES AND OPPORTUNITIES
6
IN WAYS THAT WILL SEPARATE
SOME FROM OTHERS
7
WHILE CREATING ENTIRELY NEW
MARKETS
8
ARE YOU READY ?
@BRYANKOROURKE
9
TECHNOLOGY IS GROWING EXPONENTIALLY
10
TECHNOLOGY CREATES ABUNDANCE
@PETERDIAMANDIS @BRYANKOROURKE
11
MASAYOSHI SON
SOFTBANK $100B VC FUND
12
Globalism
TECH PART OF KEY MEGA TRENDS
Consumers
Technology
CHANGE
Economics
9.22.2015 | @bryankorourke
WE’VE NOT SEEN ANYTHING YET
MAIN TOPICS ON TECHNOLOGY’S IMPACT
1. KEY TECH TRENDS
9.22.2015 | @bryankorourke
2. FITNESS BUSINESS MODELS
3. USING TECHNOLOGY TO COMPETE
9.22.2015 | @bryankorourke
18
1. KEY TECH TRENDS
19
TECHNOLOGY HAS CHANGED OUR WORLD
AND IT IS CHANGING OUR INDUSTRY
20
TECHNOLOGY MEANS GROWTH
INFINITE POSSIBILITIES
NEW ERA OF “BETTERMENT”
MORE THAN FITNESS
BETTERMENT IS HEALTH
AS A LIFESTYLE
BETTERMENTFashionable
Nutritional Spiritual
Fitness
Medical Communal
PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION
3 KEY CONSUMER FITNESS TRENDS
DIGITAL FITNESS SENSORS & PLATFORMS - UX
25
@bryankorourke
SENSORS
26
SENSORS
160M ANNUAL
2019
MORE THAN
GLOBAL CLUB
MEMBERS
27
WEARABLES IN JAPAN
$143.2 M
28
WEARABLES IN JAPAN
Penetration 64% Of US
29
WEARABLES IN JAPAN
3.40% Penetration
30
FITNESS APPS IN JAPAN
$92.1 M
31
FITNESS APPS IN JAPAN
6.50% Penetration
32
INGESTIBLES - SMART PILLS
33
TATOO SENSORS FOR
GLUCOSE
34
CONTACT SENSORS FOR
GLUCOSE
35
SMARTPHONES
36
HARDWARE COST DROPPING
SMARTPHONE WAR PEACE DIVIDEND
HARDWARE NOT AS IMPORTANT
AS THE PLATFORM
38
2017 SMARTPHONE PENETRATION %
0
22.5
45
67.5
90
S Korea Hong Kong Australia China Japan
5556
838686
39
INTERNET SPEEDS - JAPAN #2
40
INTERNET CONNECTION CHANGES EVERYTHING
41
SOCIAL MEDIA
64 MILLION USERS
51% OF MOBILE CONNECTIONS
42
Social In Japan - 51% Penetration
MARKETING ENGAGEMENT
43
Social Mobile Users +21% Growth
MARKETING ENGAGEMENT
44
Youtube Twitter Line Most Popular
MARKETING ENGAGEMENT
45
LINE APP
46
Global Comparison
47
Daily Internet Use - 3 Hours 1 Hour Mobile
MARKET TO CUSTOMER ATTENTION
48
SMARTPHONES ARE CHANGING
TREND - NO INTERFACE
VOICE - ALTERNATIVE INTERFACE
AND ARTIFICIAL INTELLIGENCE
VOICE ALTERNATIVE GESTURES
52
ARTIFICIAL INTELLIGENCE
WATSON HEALTH
PAYMENT
INTERNET OF EVERYTHING
NEW MATERIALS TECHNOLOGY
AUGMENTED & IMMERSIVE TECH
VR EQUIPMENT
@Bryankorourke @Kevin2Kelly
FREE COPY OF THE BOOK
GREATEST FITNESS PRODUCTS OF THE NEXT 20 YEARS
HAVE NOT BEEN CREATED YET - @KEVIN2KELLY
Kevin Kelly’s View Of What Will Happen With Technology
12 Inevitable Forces
60
01 Becoming 02 Cognifying 03 Flowing
04 Scr...
SCREEN
SCREEN
FL & CO
12 Inevitable Forces
65
07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Kevin Kelly’s View...
TR & CO
SENSORS, PLATFORMS, MACHINE LEARNING
ENHANCING REVENUE DRIVING DOWN COST
EQUIPMENT BROKEN IS BIG PROBLEM
2. BUSINESS MODELS
EFFICIENCIES & REVENUES
CREATE ENTIRELY NEW MODELS
Tweet @BryankORourke @TomFriedman For A Copy
DISRUPTION IN THE
ERA OF MASS
ACCELERATION
71
DIGITAL MUSIC
TECH GROWS MARKET
RESTAURANTS OFFER
DINNING EXPERIENCES
THIS OFFERS A
DINING EXPERIENCE
CONCERTS OFFER
MUSICAL ENTERTAINMENT
THIS APP DOES TO
CLINCS OFFER MEDICAL CARE
THIS APP OFFERS MEDICAL CARE
HEALTH CLUBS OFFER
HEALTH & FITNESS EXPERIENCES
GOLDS GYM JAPAN
THIS OFFERS
HEALTH & FITNESS EXPERIENCES
THIS OFFERS
HEALTH & FITNESS EXPERIENCES
SO DOES THIS
THIS OFFERS FITNESS
EXPERIENCES
AND THIS OFFERS GOLF
EXPERIENCES
SHIFT FROM INDUSTRIES TO
ARENAS
DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS
VERY IMPORTANT DRIVER PEOPLE
S CURVE REINVENTION DISCONTINUITY
WHAT ARE FITNESS AND BETTERMENT EXPERIENCES BECOMING ?
HOW IS THE INDUSTRY EVOLVING ?
WHAT WILL COMMUNITIES REALLY WANT AND NEED ?
FITNESS CENTERS HELP
PEOPLE GET HEALTHY & FIT
AND WE’VE ENTERED A
NEW ERA
WE MUST INNOVATE: APPLY FRESH
THINKING TO REACH OUR POTENTIAL
OLD MODEL OF VALUE
ASSETS LOSE VALUE
CUSTOMERS
TRANSACTIONS / $
95
MASAYOSHI SON
SOFTBANK $100B VC FUND
INTERNET OF THINGS ARM
NEW MODEL OF VALUE
ASSETS CREATE NEW VALUE
RECEPTORS
SENSORS
COGNITION - AI
HOW SMART BRANDS WILL WIN
@BRYANKOROURKE
INFORMATION IS KEY: DATA IS KING
DIGITAL FITNESS IS JUST STARTING
PERSONALIZATION + AUTOMATION
= PROFIT
AUTONOMANIA!
AUTOMATED SOLUTIONS COMING MAINSTREAM
AUTOMATED SOLUTIONS COMING MAINSTREAM
CHECKIN KIOSKS, ONLINE MEMBERSHIP, AUTOMATED
TRAINING SERVICES, NFC ACCESS CONTROL A...
LEGACY SYSTEMS WON’T WORK
PEOPLE STILL MATTER THE MOST
TECHNOLOGY SIMPLY EMPOWERS THEM
105
MOBILE, BOOKING, MUSIC, APPARELL
MORE REVENUE PER MEMBER
106
TECHNOLOGY NOT JUST IN BOUTIQUES
107
TECHNOLOGY IMPACTING ALL FITNESS MODELS
108
CONVENIENCE
109
IMPROVED USER EXPERIENCE
SMART CLUB BRANDS WILL MERGE PHYSICAL &
DIGITAL EXPERIENCE - OMNIPRESENCE
110
VIRTUAL TRAINING
111
VIRTUAL TRAINING
112
GAMIFICATION
113
114
CLOUD BASED INFORMATION SYSTEMS
115
PLATFORMS FOR MEMBERS AND CLUBS
DIGITAL FUNCTION AND AESTHETICS
DIGITAL FUNCTION AND AESTHETICS
118
MOBILE APP
EQUIPMENT
MONITORING
SOCIAL, MOBILE WEBSITE, STORY TELLING
VIA CONTENT, MEMBERSHIP
SERVICE CREATES LOYALTY
TREND - FUTURE OF SERVICE
VIDEO VALET SERVICES
INSTANT SERVICE ONLINE - CHAT BOTS
NUTRITIONAL - VIDEO VALET SERVICE
124
NEW COACHING MODELS
NEW TRAINING MODALITIES
NEW SERVICE ON DEMAND “LIKE UBER”
ENABLES BETTER USER EXPERIENCE
AND GROWS THE MARKET
127
DIGITAL
3. USING TECHNOLOGY TO BETTER COMPETE
9.22.2015 | @bryankorourke
DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS
S CURVE REINVENTION
131
HAVE A BUSINESS MODEL PLAN
132
BUSINESS MODEL INNOVATION
WHEN THE GAME GETS TOUGH CHANGE THE GAME
USE THIS AND OTHER TOOLS
133
USE THIS AND OTHER TOOLS
134
BUSINESS MODEL GENERATION
135
UX DESIGN
136
HAVE A TECHNOLOGY STRATEGY
137
STUDY OTHERS SUCCESSES AND FAILURES
IHRSA INNOVATION & TECHNOLOGY
EDUCATION
EDUCATION
www.Fittechcouncil.org/podcast
140
Globalism
KEY MEGA TRENDS
Consumers
Technology
CHANGE
Economics
141
TECHNOLOGY’S IMPACT IS ABUNDANCE
GROWS THE MARKET
142
DIGITAL
143
TRIPLE IN DECADE
1B GLOBAL FITNESS CONSUMERS BY 2024
144
1. KEY TECH TRENDS
2. CLUB OPERATIONS
146
@ProfGalloway
“A Common Thread Among Those Who
Outperform Their Peers Is Great Integration
Of Online and Offline Channe...
3. USE TECHNOLOGY TO BETTER COMPETE
9.22.2015 | @bryankorourke
148
BUSINESS MODEL INNOVATION
HAVE A PLAN AND A STRATEGY
149
STUDY OTHERS SUCCESSES AND FAILURES
150
151
YOUR VISION AND PASSION WILL CREATE THE FUTURE
@BRYANKOROURKE
BRYANKOROURKE@GMAIL.COM
The Impact Of Technology on Fitness And Health Clubs In Japan Sportec 2017
The Impact Of Technology on Fitness And Health Clubs In Japan Sportec 2017
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The Impact Of Technology on Fitness And Health Clubs In Japan Sportec 2017

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What is the impact of technology on the Japanese Health Club and Fitness Market ? Bryan O'Rourke shared this presentation in Tokyo at Sportec 2017 to share thoughts on this and other trends.

Published in: Health & Medicine
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The Impact Of Technology on Fitness And Health Clubs In Japan Sportec 2017

  1. 1. LEVERAGING TECHNOLOGIES FOR COMPETITIVE ADVANTAGE SPORTEC 2017 @bryankorourke bryankorourke.com
  2. 2. OUR FAMILY LOVES JAPAN WE ARE HONORED TO BE HERE
  3. 3. 3 TECHNOLOGY IS CHANGING THE WORLD AND THE FITNESS INDUSTRY bryankorourke@gmail.com | bryankorourke.com
  4. 4. 4 TECHNOLOGY CREATES NEW POSSIBILITIES
  5. 5. 5 TECHNOLOGY CREATES NEW CONSEQUENCES AND OPPORTUNITIES
  6. 6. 6 IN WAYS THAT WILL SEPARATE SOME FROM OTHERS
  7. 7. 7 WHILE CREATING ENTIRELY NEW MARKETS
  8. 8. 8 ARE YOU READY ? @BRYANKOROURKE
  9. 9. 9 TECHNOLOGY IS GROWING EXPONENTIALLY
  10. 10. 10 TECHNOLOGY CREATES ABUNDANCE @PETERDIAMANDIS @BRYANKOROURKE
  11. 11. 11 MASAYOSHI SON SOFTBANK $100B VC FUND
  12. 12. 12 Globalism TECH PART OF KEY MEGA TRENDS Consumers Technology CHANGE Economics
  13. 13. 9.22.2015 | @bryankorourke WE’VE NOT SEEN ANYTHING YET
  14. 14. MAIN TOPICS ON TECHNOLOGY’S IMPACT
  15. 15. 1. KEY TECH TRENDS 9.22.2015 | @bryankorourke
  16. 16. 2. FITNESS BUSINESS MODELS
  17. 17. 3. USING TECHNOLOGY TO COMPETE 9.22.2015 | @bryankorourke
  18. 18. 18 1. KEY TECH TRENDS
  19. 19. 19 TECHNOLOGY HAS CHANGED OUR WORLD AND IT IS CHANGING OUR INDUSTRY
  20. 20. 20 TECHNOLOGY MEANS GROWTH INFINITE POSSIBILITIES
  21. 21. NEW ERA OF “BETTERMENT” MORE THAN FITNESS BETTERMENT IS HEALTH AS A LIFESTYLE
  22. 22. BETTERMENTFashionable Nutritional Spiritual Fitness Medical Communal
  23. 23. PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION 3 KEY CONSUMER FITNESS TRENDS
  24. 24. DIGITAL FITNESS SENSORS & PLATFORMS - UX
  25. 25. 25 @bryankorourke SENSORS
  26. 26. 26 SENSORS 160M ANNUAL 2019 MORE THAN GLOBAL CLUB MEMBERS
  27. 27. 27 WEARABLES IN JAPAN $143.2 M
  28. 28. 28 WEARABLES IN JAPAN Penetration 64% Of US
  29. 29. 29 WEARABLES IN JAPAN 3.40% Penetration
  30. 30. 30 FITNESS APPS IN JAPAN $92.1 M
  31. 31. 31 FITNESS APPS IN JAPAN 6.50% Penetration
  32. 32. 32 INGESTIBLES - SMART PILLS
  33. 33. 33 TATOO SENSORS FOR GLUCOSE
  34. 34. 34 CONTACT SENSORS FOR GLUCOSE
  35. 35. 35 SMARTPHONES
  36. 36. 36 HARDWARE COST DROPPING SMARTPHONE WAR PEACE DIVIDEND
  37. 37. HARDWARE NOT AS IMPORTANT AS THE PLATFORM
  38. 38. 38 2017 SMARTPHONE PENETRATION % 0 22.5 45 67.5 90 S Korea Hong Kong Australia China Japan 5556 838686
  39. 39. 39 INTERNET SPEEDS - JAPAN #2
  40. 40. 40 INTERNET CONNECTION CHANGES EVERYTHING
  41. 41. 41 SOCIAL MEDIA 64 MILLION USERS 51% OF MOBILE CONNECTIONS
  42. 42. 42 Social In Japan - 51% Penetration MARKETING ENGAGEMENT
  43. 43. 43 Social Mobile Users +21% Growth MARKETING ENGAGEMENT
  44. 44. 44 Youtube Twitter Line Most Popular MARKETING ENGAGEMENT
  45. 45. 45 LINE APP
  46. 46. 46 Global Comparison
  47. 47. 47 Daily Internet Use - 3 Hours 1 Hour Mobile MARKET TO CUSTOMER ATTENTION
  48. 48. 48 SMARTPHONES ARE CHANGING
  49. 49. TREND - NO INTERFACE
  50. 50. VOICE - ALTERNATIVE INTERFACE AND ARTIFICIAL INTELLIGENCE
  51. 51. VOICE ALTERNATIVE GESTURES
  52. 52. 52 ARTIFICIAL INTELLIGENCE WATSON HEALTH
  53. 53. PAYMENT
  54. 54. INTERNET OF EVERYTHING
  55. 55. NEW MATERIALS TECHNOLOGY
  56. 56. AUGMENTED & IMMERSIVE TECH
  57. 57. VR EQUIPMENT
  58. 58. @Bryankorourke @Kevin2Kelly FREE COPY OF THE BOOK
  59. 59. GREATEST FITNESS PRODUCTS OF THE NEXT 20 YEARS HAVE NOT BEEN CREATED YET - @KEVIN2KELLY
  60. 60. Kevin Kelly’s View Of What Will Happen With Technology 12 Inevitable Forces 60 01 Becoming 02 Cognifying 03 Flowing 04 Screening 05 Accessing 06 Sharing BE CO FL SC AC SH
  61. 61. SCREEN
  62. 62. SCREEN
  63. 63. FL & CO
  64. 64. 12 Inevitable Forces 65 07 Filtering 08 Remixing 09 Interacting 10 Tracking 11 Questioning 12 Beginning Kevin Kelly’s View Of What Will Happen With Technology FI RE IN TR QU BG
  65. 65. TR & CO SENSORS, PLATFORMS, MACHINE LEARNING ENHANCING REVENUE DRIVING DOWN COST EQUIPMENT BROKEN IS BIG PROBLEM
  66. 66. 2. BUSINESS MODELS EFFICIENCIES & REVENUES
  67. 67. CREATE ENTIRELY NEW MODELS
  68. 68. Tweet @BryankORourke @TomFriedman For A Copy
  69. 69. DISRUPTION IN THE ERA OF MASS ACCELERATION
  70. 70. 71 DIGITAL MUSIC TECH GROWS MARKET
  71. 71. RESTAURANTS OFFER DINNING EXPERIENCES
  72. 72. THIS OFFERS A DINING EXPERIENCE
  73. 73. CONCERTS OFFER MUSICAL ENTERTAINMENT
  74. 74. THIS APP DOES TO
  75. 75. CLINCS OFFER MEDICAL CARE
  76. 76. THIS APP OFFERS MEDICAL CARE
  77. 77. HEALTH CLUBS OFFER HEALTH & FITNESS EXPERIENCES GOLDS GYM JAPAN
  78. 78. THIS OFFERS HEALTH & FITNESS EXPERIENCES
  79. 79. THIS OFFERS HEALTH & FITNESS EXPERIENCES
  80. 80. SO DOES THIS
  81. 81. THIS OFFERS FITNESS EXPERIENCES
  82. 82. AND THIS OFFERS GOLF EXPERIENCES
  83. 83. SHIFT FROM INDUSTRIES TO ARENAS
  84. 84. DESIGN SUSTAINABILITY OMNIPRESENCE SERVICE SCOPE KEY BUSINESS MODEL DRIVERS
  85. 85. VERY IMPORTANT DRIVER PEOPLE
  86. 86. S CURVE REINVENTION DISCONTINUITY
  87. 87. WHAT ARE FITNESS AND BETTERMENT EXPERIENCES BECOMING ?
  88. 88. HOW IS THE INDUSTRY EVOLVING ?
  89. 89. WHAT WILL COMMUNITIES REALLY WANT AND NEED ?
  90. 90. FITNESS CENTERS HELP PEOPLE GET HEALTHY & FIT
  91. 91. AND WE’VE ENTERED A NEW ERA
  92. 92. WE MUST INNOVATE: APPLY FRESH THINKING TO REACH OUR POTENTIAL
  93. 93. OLD MODEL OF VALUE ASSETS LOSE VALUE CUSTOMERS TRANSACTIONS / $
  94. 94. 95 MASAYOSHI SON SOFTBANK $100B VC FUND INTERNET OF THINGS ARM
  95. 95. NEW MODEL OF VALUE ASSETS CREATE NEW VALUE RECEPTORS SENSORS COGNITION - AI
  96. 96. HOW SMART BRANDS WILL WIN @BRYANKOROURKE
  97. 97. INFORMATION IS KEY: DATA IS KING
  98. 98. DIGITAL FITNESS IS JUST STARTING
  99. 99. PERSONALIZATION + AUTOMATION = PROFIT
  100. 100. AUTONOMANIA! AUTOMATED SOLUTIONS COMING MAINSTREAM
  101. 101. AUTOMATED SOLUTIONS COMING MAINSTREAM CHECKIN KIOSKS, ONLINE MEMBERSHIP, AUTOMATED TRAINING SERVICES, NFC ACCESS CONTROL AND MORE
  102. 102. LEGACY SYSTEMS WON’T WORK
  103. 103. PEOPLE STILL MATTER THE MOST TECHNOLOGY SIMPLY EMPOWERS THEM
  104. 104. 105 MOBILE, BOOKING, MUSIC, APPARELL MORE REVENUE PER MEMBER
  105. 105. 106 TECHNOLOGY NOT JUST IN BOUTIQUES
  106. 106. 107 TECHNOLOGY IMPACTING ALL FITNESS MODELS
  107. 107. 108 CONVENIENCE
  108. 108. 109 IMPROVED USER EXPERIENCE SMART CLUB BRANDS WILL MERGE PHYSICAL & DIGITAL EXPERIENCE - OMNIPRESENCE
  109. 109. 110 VIRTUAL TRAINING
  110. 110. 111 VIRTUAL TRAINING
  111. 111. 112 GAMIFICATION
  112. 112. 113
  113. 113. 114 CLOUD BASED INFORMATION SYSTEMS
  114. 114. 115 PLATFORMS FOR MEMBERS AND CLUBS
  115. 115. DIGITAL FUNCTION AND AESTHETICS
  116. 116. DIGITAL FUNCTION AND AESTHETICS
  117. 117. 118 MOBILE APP EQUIPMENT MONITORING
  118. 118. SOCIAL, MOBILE WEBSITE, STORY TELLING VIA CONTENT, MEMBERSHIP
  119. 119. SERVICE CREATES LOYALTY TREND - FUTURE OF SERVICE
  120. 120. VIDEO VALET SERVICES INSTANT SERVICE ONLINE - CHAT BOTS
  121. 121. NUTRITIONAL - VIDEO VALET SERVICE
  122. 122. 124 NEW COACHING MODELS
  123. 123. NEW TRAINING MODALITIES
  124. 124. NEW SERVICE ON DEMAND “LIKE UBER”
  125. 125. ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET 127 DIGITAL
  126. 126. 3. USING TECHNOLOGY TO BETTER COMPETE 9.22.2015 | @bryankorourke
  127. 127. DESIGN SUSTAINABILITY OMNIPRESENCE SERVICE SCOPE KEY BUSINESS MODEL DRIVERS
  128. 128. S CURVE REINVENTION
  129. 129. 131 HAVE A BUSINESS MODEL PLAN
  130. 130. 132 BUSINESS MODEL INNOVATION WHEN THE GAME GETS TOUGH CHANGE THE GAME USE THIS AND OTHER TOOLS
  131. 131. 133 USE THIS AND OTHER TOOLS
  132. 132. 134 BUSINESS MODEL GENERATION
  133. 133. 135 UX DESIGN
  134. 134. 136 HAVE A TECHNOLOGY STRATEGY
  135. 135. 137 STUDY OTHERS SUCCESSES AND FAILURES
  136. 136. IHRSA INNOVATION & TECHNOLOGY EDUCATION
  137. 137. EDUCATION www.Fittechcouncil.org/podcast
  138. 138. 140 Globalism KEY MEGA TRENDS Consumers Technology CHANGE Economics
  139. 139. 141 TECHNOLOGY’S IMPACT IS ABUNDANCE
  140. 140. GROWS THE MARKET 142 DIGITAL
  141. 141. 143 TRIPLE IN DECADE 1B GLOBAL FITNESS CONSUMERS BY 2024
  142. 142. 144 1. KEY TECH TRENDS
  143. 143. 2. CLUB OPERATIONS
  144. 144. 146 @ProfGalloway “A Common Thread Among Those Who Outperform Their Peers Is Great Integration Of Online and Offline Channels”.
  145. 145. 3. USE TECHNOLOGY TO BETTER COMPETE 9.22.2015 | @bryankorourke
  146. 146. 148 BUSINESS MODEL INNOVATION HAVE A PLAN AND A STRATEGY
  147. 147. 149 STUDY OTHERS SUCCESSES AND FAILURES
  148. 148. 150
  149. 149. 151 YOUR VISION AND PASSION WILL CREATE THE FUTURE
  150. 150. @BRYANKOROURKE BRYANKOROURKE@GMAIL.COM

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