a few observations
• have fun and open minds !
• some detailed how to’s
• we will not get to everything
• rapidly shifting ﬁeld
• on-going learning
• complimentary follow-up
get these books and read them as good information sources
1.Chris Brogan: The Elvis of social media and the king of common
sense, Chris Brogan is in a league of his own.
2.Fitness Industry Pro: Technology and social media for the ﬁtness
3.Social Media Explorer: Social media all-star Jason Falls provides a
fresh and interesting take on all things social media.
4.Mashable: The world’s source for social media news, Mashable is the
place to go for breaking stories.
5.Convince & Convert: Jay Baer provides rich content for businesses
seeking to embrace social media.
6.Altitude: Amber Naslund offers a breath of fresh air with smart,
inspiring and personal social media insight.
7.CopyBlogger: The king of engaging content, Brian Clark and his
team help businesses persuade in a 2.0 world.
8.Brand Builder: For businesses looking to dive deep into social media
discussion, check out Olivier Blanchard’s rich insights.
9.Diva Marketing: A wide array of social media advice.
10.Kikolani: Great “getting started” social media guidance.
review these great web sources on social media
thanks for having bryan at mania !
don’t measure with a micrometer mark with a
paint brush and cut with an axe
#1 What’s the Plan ?
• google: social strategy: “getting
your company ready”
• google: “8 success criteria for
facebook page marketing”
• most companies fail to “THINK”
what are you REALLY trying to do?
• research & deﬁne outcomes
• consider resources - involve
#3 - Be Authentic,
• people DO NOT trust
advertising any longer
• customers want to feel like they
are getting what is REAL
• you’ve got to take the good
with the bad
• DO NOT hide behind a brand