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growing your fitness    bryan k. o’rourke, mba
                                   www.bryankorourke.com
business using soci...
all content available @
all content available @
humorous introduction
questions for you




       before we get started
broad
a few observations
about presentation

• have fun and open minds !


• some detailed how to’s


• we will not get to every...
get these books and read them as good information sources
1.Chris Brogan: The Elvis of social media and the king of common
    sense, Chris Brogan is in a league of his own.
  2.Fi...
sarakooperman@att.blackberry.net
 thanks for having bryan at mania !
8 “to dos”
#1 have a game plan
don’t measure with a micrometer mark with a
paint brush and cut with an axe
#1 What’s the Plan ?
• google: social strategy: “getting
  your company ready”
  slideshare.net


• google: “8 success cri...
learn from others
learn from others
#2 differentiate
#2 Differentiate

• define your BRAND


• how are you different ?


• who is your target market ?


• what do THEY think ?
...
does it matter how they
                  feel ?
#3 be real
distrust of the “man”
#3 - Be Authentic,
Human, Transparent

• people DO NOT trust
  advertising any longer


• customers want to feel like they...
your reputation ? google you or your brand
#4 right platforms
#4 Right Platforms

• web site URL’s - blog


• facebook


• twitter


• linkedin - b2b


• youtube
get several URLS’s
web site platforms
web site platforms
web site platforms
C U S T O M I Z E




social platforms - get these
C U S T O M I Z E




social platforms - get these
customize
fitness connect
#5 get help
#5 Get Help

• expertise isn’t hard to find


• its not that expensive
#6 build your network
#6 Give to Get

• join communities


• identify influencers


• share content - information


• contribute original works
#7 use cool content
#7 Cool Content

• find sources - rss feeds other
  bloggers or influencers


• partners supply or co-create
  content


• v...
partner content
partner content
PRODUCE VIDEO CONTENT




produce your own video
produce your own video
#8 use smart tools
your business
8 “to dos”

• 1 Plan                  • 7 Use Cool Content


• 2 Differentiate         • 8 Use Smart Tools


• 3 Be Real

...
8 “to dos”

• 1 Plan                  • 7 Use Cool Content


• 2 Differentiate         • 8 Use Smart Tools


• 3 Be Real

...
sarakooperman@att.blackberry.net
 thanks for having bryan at mania !
all content available @
all content available @
questions




       how can i help you ?
        bryan@fitmarc.com
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
Growing your fitness business using social media
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Growing your fitness business using social media

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8 keys to growing your fitness business using social media. Delivered at Dallas Mania 2010 by Bryan K. O'Rourke.

Published in: Business
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Growing your fitness business using social media

  1. 1. growing your fitness bryan k. o’rourke, mba www.bryankorourke.com business using social media
  2. 2. all content available @
  3. 3. all content available @
  4. 4. humorous introduction
  5. 5. questions for you before we get started
  6. 6. broad
  7. 7. a few observations about presentation • have fun and open minds ! • some detailed how to’s • we will not get to everything • rapidly shifting field • on-going learning • complimentary follow-up
  8. 8. get these books and read them as good information sources
  9. 9. 1.Chris Brogan: The Elvis of social media and the king of common sense, Chris Brogan is in a league of his own. 2.Fitness Industry Pro: Technology and social media for the fitness business. 3.Social Media Explorer: Social media all-star Jason Falls provides a fresh and interesting take on all things social media. 4.Mashable: The world’s source for social media news, Mashable is the place to go for breaking stories. 5.Convince & Convert: Jay Baer provides rich content for businesses seeking to embrace social media. 6.Altitude: Amber Naslund offers a breath of fresh air with smart, inspiring and personal social media insight. 7.CopyBlogger: The king of engaging content, Brian Clark and his team help businesses persuade in a 2.0 world. 8.Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights. 9.Diva Marketing: A wide array of social media advice. 10.Kikolani: Great “getting started” social media guidance. review these great web sources on social media
  10. 10. sarakooperman@att.blackberry.net thanks for having bryan at mania !
  11. 11. 8 “to dos”
  12. 12. #1 have a game plan
  13. 13. don’t measure with a micrometer mark with a paint brush and cut with an axe
  14. 14. #1 What’s the Plan ? • google: social strategy: “getting your company ready” slideshare.net • google: “8 success criteria for facebook page marketing” slideshare.net • most companies fail to “THINK” what are you REALLY trying to do? • research & define outcomes • consider resources - involve everyone
  15. 15. learn from others
  16. 16. learn from others
  17. 17. #2 differentiate
  18. 18. #2 Differentiate • define your BRAND • how are you different ? • who is your target market ? • what do THEY think ? • do YOU resonate ?
  19. 19. does it matter how they feel ?
  20. 20. #3 be real
  21. 21. distrust of the “man”
  22. 22. #3 - Be Authentic, Human, Transparent • people DO NOT trust advertising any longer • customers want to feel like they are getting what is REAL • you’ve got to take the good with the bad • DO NOT hide behind a brand
  23. 23. your reputation ? google you or your brand
  24. 24. #4 right platforms
  25. 25. #4 Right Platforms • web site URL’s - blog • facebook • twitter • linkedin - b2b • youtube
  26. 26. get several URLS’s
  27. 27. web site platforms
  28. 28. web site platforms
  29. 29. web site platforms
  30. 30. C U S T O M I Z E social platforms - get these
  31. 31. C U S T O M I Z E social platforms - get these
  32. 32. customize
  33. 33. fitness connect
  34. 34. #5 get help
  35. 35. #5 Get Help • expertise isn’t hard to find • its not that expensive
  36. 36. #6 build your network
  37. 37. #6 Give to Get • join communities • identify influencers • share content - information • contribute original works
  38. 38. #7 use cool content
  39. 39. #7 Cool Content • find sources - rss feeds other bloggers or influencers • partners supply or co-create content • video video video • what is relevant, new & fresh
  40. 40. partner content
  41. 41. partner content
  42. 42. PRODUCE VIDEO CONTENT produce your own video
  43. 43. produce your own video
  44. 44. #8 use smart tools
  45. 45. your business
  46. 46. 8 “to dos” • 1 Plan • 7 Use Cool Content • 2 Differentiate • 8 Use Smart Tools • 3 Be Real • 4 The Right Platforms • 5 Get Help • 6 Build Your Network
  47. 47. 8 “to dos” • 1 Plan • 7 Use Cool Content • 2 Differentiate • 8 Use Smart Tools • 3 Be Real • 4 The Right Platforms • 5 Get Help • 6 Build Your Network
  48. 48. sarakooperman@att.blackberry.net thanks for having bryan at mania !
  49. 49. all content available @
  50. 50. all content available @
  51. 51. questions how can i help you ? bryan@fitmarc.com

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