FITC 2014 Fitness Professional Technology Survey Report

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688 US based group fitness and personal training professionals answered fourteen questions about their use of technology. Sponsored by the Fitness Industry Technology Council www.fittechcouncil.org , this report shows how the future of fitness is changing. Share this document and your views please.

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FITC 2014 Fitness Professional Technology Survey Report

  1. 1. Are Fitness Professionals Adopting New Technologies ? 2014 Fitness Professional Technology Survey Report 14 Questions On Key Trends Fitness Industry Technology Council 2014 | www.fittechcouncil.org Friday, July 18, 14
  2. 2. 2014 US Fitness Professional Technology Survey Report Greetings, Thanks for reviewing the 2014 U.S. Fitness Professional Technology Survey Report. The Fitness Industry Technology Council, with the help of Michael Scudder’s Fitness Business Council, and promotional support from IHRSA, received survey responses from 688 U.S. based fitness professionals that addressed key questions on the adoption of technology. From whether or not these professionals have a personal website, to whether or not they use mobile apps or websites to assist clients and monitor progress and more, you’ll find some interesting details inside. Technology is revolutionizing health and fitness. A variety of technologies are enabling ways of doing things that a few years ago were impossible. However, costs are impeding wider adoption and many technologies in clubs are not interoperable. Therefore big opportunities exist for the future. We wish to thank the many leading industry participants who are part of the fitness industry technology council and ask you to join us. We are entering a new era. The industry must prepare for the implications of these new technologies and work towards standards that enable us to be a larger part of this transformative period where primary prevention becomes increasingly relevant. Wishing you a wonderful 2014. BRYAN K. O’ROURKE, President www.fittechcouncil.org 2US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org Friday, July 18, 14
  3. 3. 2014 US Health Club Technology Survey Report Survey Recap Deployment Dates: May 9-25, 2014 | Total Professionals Responded: 688 Respondent Make Up: 412 were Group Fitness Instructors, 100 were Personal Trainers, 176 were Group Fitness Instructors & Personal Trainers Survey Questions 1. You work in how many facilities ? 2. Are you certified ? 3. Do you have a personal website ? 4. Can your clients book services with you online ? 5. Can you monitor clients’ progress online (personal trainers) ? 6. Do you have a mobile app used for business ? 7. Do the facilities in which you work “track” members’ workouts (across equipment and/or classes) ? 8. Do the facilities in which you work use technology to assist in sales ? 9. Is it important for you to use technology to better assist your clients ? 10. Does the personal cost of technologies prevent you from using them ? 11. How are clients using smart phones for your services ? 12. What social media networks do you use ? US Fitness Professional Technology Survey | January 2014 | Fitness Industry Technology Council | www.fittechcouncil.org 3 Friday, July 18, 14
  4. 4. 2014 US Fitness Professional Technology Survey Report US Health Club Technology Survey | January 2014 | Fitness Industry Technology Council | www.fittechcouncil.org The Fitness Industry Technology Council is a group of professionals representing leading organizations in the fitness industry. The council seeks to grow the industry, improve user experience and mature the collection of real-time wellness data through the creation of interoperability standards for equipment and devices. Thanks go to our partners for their contributions. Please join us today www.fittechcouncil.org - Bryan O’Rourke, CEO 4 Please join us. We need your voice and your contributions. As a 501.3(c) our annual dues are very affordable and our work will help create a bright future for the industry. Thank you Friday, July 18, 14
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  6. 6. You Work in How Many Facilities? 6US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org No of Facility GX/PT/BOTH 1 46/55/51% 2 28/23/29% 3 12/11/7% 3+ 11/5/9% No Facility 3/10/2% 47Percentage Of All Fitness Professionals that Work in One Facility According to the annual surveys conducted by the International Health, Racquet, and Sportsclub Association (IHRSA), there has been a significant increase in the number of health clubs, gyms, and other fitness centers. From the list found in the Yellow Pages, there are 30,500 fitness centers in the US as of January 2012.  Back in 2005, this number was just around 26,830 and gradually increased over the years. Friday, July 18, 14
  7. 7. Are you certified? 7 Responders Percentage Yes All Responders 74% GX Instructors 61% Personal Trainers 90% Both GX/PT 94% 74Percentage Of All Fitness Professionals That Are Certified According to the American College of Sports Medicine (ACSM), the #3 Fitness Trend for 2014 is “Educated and Experienced Fitness Professionals.” Our survey indicates that, while only 10% of Personal Trainers are not certified, there are 39% of Group Exercise Instructors that are not. US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org Friday, July 18, 14
  8. 8. Do You Have a Personal Website? 8 Responders Have Personal Website All 26% GF Instructors 12% Personal Trainers 58% Both GX/PT 39% 26Percentage Of All Fitness Professionals with a Personal Website While web sites and social media were the first and second most popular advertising methods used by health clubs in a Fit-C survey, only 26% of all fitness professionals responding have web sites. US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org Friday, July 18, 14
  9. 9. Can Your Clients Book Services Online? 9 Responders Percentage Yes All 17% GX Instructors 10% Personal Trainers 30% Both GX/PT 25% 17Percentage Of All Fitness Pros Whose Clients can Book Services Online Cisco’s IBSG study found that a majority of consumers have advanced beyond the capabilities of most retailers. Cisco’s Customer Experience Report found that consumers prefer more automated and personalized digital buying experiences. A huge opportunity exists between what most clubs are offering in the way of high quality self service buying and what consumers are expecting. US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org Friday, July 18, 14
  10. 10. Can You Monitor Clients’ Progress Online? (PT Only) 10 Responder Percentage Yes All 11% GX Instructors N/A Personal Trainers 32% Both GX/PT 24% 32Percentage Of Personal Trainers Monitoring Client Progress Online US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org Personal trainers are increasingly monitoring their clients inside and outside their facilities by using activity trackers. According to the New York Times, personal trainers are able to see daily activities of clients and what they are, or are not doing, when not in the gym. There is an increasing number of apps for trainers to connect with clients for monitoring and motivation. Friday, July 18, 14
  11. 11. Do You Have Mobile App Use for Business? 11 Responders Percentage Yes All 18% GX Instructors 11% Personal Trainers 32% Both GX/PT 24% 18Percentage Of All Fitness Professionals Using Mobile App for Business US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org One out of 10 Starbucks transactions are now made via their mobile app; that is 3 million weekly transactions. Mobile commerce is here to stay and growing fast. According to a new report by Flurry Analytics, fitness app usage is growing 87% faster than the overall app market, with 62% growth in the first six months of 2014. Friday, July 18, 14
  12. 12. Do Facilities in Which you Work Track Member Workouts? 12 Responders Percentage Yes All 30% GX Instructor 28% Personal Trainers 36% Both GX/PT 30% 30Percentage Of All Facilities that Track Member Workouts US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org Personal trainers are increasingly monitoring their clients inside and outside their facilities by using activity trackers. According to the New York Times, personal trainers are able to see daily activities of clients and what they are, or are not doing, when not in the gym. Friday, July 18, 14
  13. 13. Do the Facilities Use Technology to Assist Sales? 13 Responders Percentage Yes All 30% GX Instructors 26% Personal Trainers 36% Both GX/PT 38% 30Percentage Of Facilities Using Technology to Assist Sales US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org According to Inc. Magazine, the future of sales is heading towards no cold calling, tablets replacing laptops (and perhaps desktops), sales management becoming more data driven, CRM will become invisible, and interactive video will be ubiquitous. Because 70% of fitness facilities do not use technology to assist sales, this presents a tremendous opportunity within our industry. Friday, July 18, 14
  14. 14. Is It Important to Use Technology to Assist Clients? 14 Monthly Dues Percentage Yes All 76% GX Instructors 73% Personal Trainers 84% Both GX/PT 81% 76Percentage Of All Fitness Professionals That Think It’s Important to Use Technology to Assist Clients US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org While there are low percentages of technology adoption among fitness professionals, over 80% of personal trainers and over 70% of group exercise instructors realize the importance of technology in assisting clients. Fitness clients are looking for results, and by becoming educated on newest fitness technologies, they can help clients achieve greater results, therefore strengthening their business results as well. Friday, July 18, 14
  15. 15. Does Personal Cost of Technologies Prevent You from Using Them? 15 Responders Percentage Yes All 32% GX Instructors 29% Personal Trainers 37% Both GX/PT 47% 32Percentage Of All Fitness Professionals Not Using Technologies because of Personal Cost US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org As the market for fitness technologies continues to grow, there will be more available for consumers and fitness professionals at a lesser cost. Currently, those fitness professionals working as both Group Exercise instructors and Personal Trainers have the lowest technology adoption rate, at only 53%. Group Ex instructors have highest at 71%. Friday, July 18, 14
  16. 16. How Are Clients Using Smart Phones for Your Services? 16 Responses Percentage Yes Smartphone capabilities 36% No Smartphone capabilities 57% Clubs provide Smartphone capabilities 10% Clubs prohibit Smartphone use 8% 22Percentage Of All Fitness Professionals with Interactive Smart Phone Capabilities US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org According to Kantar’s Media MARS OTC/DTC Study of 20,000 consumers, diet and fitness apps were used by 55 million Americans in 2013, up from 43.9 million in 2012. 25% of smartphone owners used their device to track health, diet and exercise. With almost 60% of fitness professinals having no smartphone capabilities, this present a tremendous opportunity for the industry. Friday, July 18, 14
  17. 17. What Social Media Networks Do You Use? 17 Platform Percentage Yes Facebook 94% LinkedIn 40% Instagram 34% Twitter 31% Pinterest 28% 94Percentage Of All Fitness Professionals That Use Facebook US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org There are over 25 Million active small business Facebook Pages today globally. 128 million people in the U.S. use Facebook daily and 78% of those are Mobile Users. A recent Pew Research study showed that 57% of Facebook users are 50-64, 73% are 30-49, and 86% are 18-29 years of age. Friday, July 18, 14
  18. 18. 2014 US Fitness Professionals Technology Survey Report Thanks For Reading The Fit-C Survey Report. As you can see, there is a tremendous opportunity within the fitness industry for fitness professionals to embrace fitness technology to further engage their clients. . We’d love you to become a part of www.fittechcouncil.org . Membership is very affordable and as a 501.3(c) tax deductible. The fitness industry technology council is looking to help our industry realize the need to move forward with new technology standards. We thank our members and encourage you to share this report with your friends and colleagues. Wishing you a wonderful 2014. BRYAN K. O’ROURKE, President www.fittechcouncil.org 18US Fitness Professional Technology Survey | July 2014 | Fitness Industry Technology Council | www.fittechcouncil.org Friday, July 18, 14
  19. 19. Join Us At www.fittechcouncil.org 2014 US Fitness Professional Technology Survey Report 19 12 Questions On Key Trends Fitness Industry Technology Council 2014 - all rights reserved Thanks For Reading The Report Please Share This Content In Your Social Networks Join Us @Fittechcouncil Friday, July 18, 14

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