Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The Game We Are Playing To Win

1,121 views

Published on

In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.

Published in: Business
  • I made $2,600 with this. I already have 7 days with this... ▲▲▲ https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Just got my check for $500, Sometimes people don't believe me when I tell them about how much you can make taking paid surveys online... So I took a video of myself actually getting paid $500 for paid surveys to finally set the record straight. I'm not going to leave this video up for long, so check it out now before I take it down! ♥♥♥ https://tinyurl.com/make2793amonth
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The Game We Are Playing To Win

  1. 1. @bryankrorourke #retentionconvention april 2018 mindset and understanding the game we are playing to win
  2. 2. FUCK THE MIDDLE ENCOURAGEMENT AND BELIEF IN WHAT’S POSSIBLE
  3. 3. WHERE TO PLAY AND HOW TO WIN LESS THAN 15% OF COMPANIES HAVE A REAL STRATEGY
  4. 4. LESS THAN 15% OF COMPANIES HAVE A REAL STRATEGY WHAT IS STRATEGY ? @ROGERLMARTIN @BRYANKOROURKE Clouds Dirt Strategy Execution
  5. 5. ACQUISITION & RETENTION ARE OUTCOMES
  6. 6. HOW ARE YOU REALLY COMPETING ? BUGGY WHIPS
  7. 7. NOSTALGIA
  8. 8. TODAY
  9. 9. 3 MILLION SOCIAL FOLLOWERS 131 COUNTRIES £41 MILLION IN SALES
  10. 10. THE LIFE CYCLE IS FASTER REBIRTH ITS GOING TO GET HARDER
  11. 11. CUSTOMER JOURNEY CHANGED : MORE OPTIONS TOOLS
  12. 12. RETHINK PROBLEM SOLUTION DELIVERY
  13. 13. CHALLENGE MARKET BUSINESS MODEL EXECUTION
  14. 14. AVOID DISTRACTIONS
  15. 15. CUSTOMERS DON’T CARE WHAT WE THINK MOST BUSINESSES STUCK IN THE MIDDLE
  16. 16. THE GREATEST TIME EVER TO BE IN OUR INDUSTRY IF YOU UNDERSTAND WHERE ITS GOING (CLOUDS)
  17. 17. CONTROLLING TO EMPOWERING In The New Era Of Openness Telling People What To Do Is Not As Effective As Inspiring And Connecting Purpose. PLANNING TO EXPERIMENTATION The Only Way To Learn The New Is To Try Things Work On An 80-20 Ratio Of Existing And New Business PRIVACY TO TRANSPARENCY Opening Information To All Enables The Other 5 Keys To Flourish In The New Era. PREDICTABLE TO UNPREDICTABLE The Past Is Not Predictor For The Future. Assumption To Knowledge Ratios Have Changed. PROFIT TO PURPOSE Short Term Aims Undermine Long Term Value. Attracting Customers And Partners Takes A Vision HIERARCHIES TO NETWORKS Interoperable Organization Leverage Capacities Better Results Through Collaboration. AND YOU’VE ADOPTED THE RIGHT STRATEGIC MINDSET
  18. 18. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke CLOUDS : HOW DO WE STRATEGIZE AMIDST CHANGE
  19. 19. B O S A B BUSINESS MODEL SUSTAINABILITY How Do You Really Make Money Now And In the Long Term. Costs, Revenues Markets KPIS. S SERVICES What Are You In The Business Of Delivering Actually. Programming, Services, Digital Physical. O OMNICHANNEL Deft Integration Of Business Online And Offline Easily And Seamlessly. A ASTHETIC UX Forging Emotional Bonds. Creating Beautiful Distinctive Experiences In Facility And Outside. @bryankorourke THE DIRT : EXECUTION
  20. 20. 20 Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER Jonathan Harris IMAGE PLACEHOLDER Erica Doe AUTOMATION ENTERPRISE PLATFORM SENSORS - DATA HUMAN CAPITAL THE DIRT : EXECUTION ENGINES
  21. 21. IF THIS STUFF IS PART OF YOUR VOCABULARY YOU’RE ON YOUR WAY accenture tech vision evolution strategic time horizon 24-48 months
  22. 22. S CURVE REINVENTION TRANSFORMATION IS THE NEW NORMAL
  23. 23. RETHINK BECAUSE BUSINESS AS USUAL IS DEAD
  24. 24. MARKETS TRANSFORMING ARENAS VS INDUSTRIES
  25. 25. W Consumer Wear Including Jewelry, Footwear, Clothing, Fashion. WEARABLE D Technology Is Ubiquitous Like The Air We Breathe In 24-7 Connected Life. DIGITAL N Organic, Non-GMO, Customized Meals, Supplementation, Super Foods. NUTRITIONAL M Meditation, Mind Body, Holistic, Sustainability. MINDFULNESS F Activity, Exercise, Wherever, Whenever, Convenience. FITNESS C Community, Entertainment, Socialization. CONNECTION H Longevity, Chronic Disease, Primary Prevention, Intervention. HEALTH CARE “BETTERMENT” INTERCONNECTED DYNAMICS FOR NEW BUSINESS MODELS BASED ON MEGATRENDS WHAT IS THE MARKET ? ARENAS VS INDUSTRIES @bryankorourke
  26. 26. W Consumer Wear Including Jewelry, Footwear, Clothing, Fashion. WEARABLE D Technology Is Ubiquitous Like The Air We Breathe In 24-7 Connected Life. DIGITAL N Organic, Non-GMO, Customized Meals, Supplementation, Super Foods. NUTRITIONAL M Meditation, Mind Body, Holistic, Sustainability. MINDFULNESS F Activity, Exercise, Wherever, Whenever, Convenience. FITNESS C Community, Entertainment, Socialization. CONNECTION H Longevity, Chronic Disease, Primary Prevention, Intervention. HEALTH CARE “BETTERMENT” INTERCONNECTED DYNAMICS FOR NEW BUSINESS MODELS BASED ON MEGATRENDS WHAT IS THE MARKET ? NEW COMBINATIONS @bryankorourke W + F + N + D = C + M + D = F + D + W =
  27. 27. DOCTORS OFFER MEDICAL CARE
  28. 28. THIS OFFERS MEDICAL CARE
  29. 29. THIS OFFERS MEDICAL CARE
  30. 30. RESTAURANTS OFFER DINNING EXPERIENCES
  31. 31. THIS OFFERS A DINING EXPERIENCE
  32. 32. THIS OFFERS A DINING EXPERIENCE
  33. 33. THIS OFFERS A TRANSPORTATION EXPERIENCE
  34. 34. HEALTH CLUBS OFFER HEALTH & FITNESS EXPERIENCES
  35. 35. THIS OFFERS HEALTH & FITNESS EXPERIENCES
  36. 36. THIS OFFERS HEALTH & FITNESS EXPERIENCES
  37. 37. SO DOES THIS
  38. 38. transformation
  39. 39. WHAT ARE BETTERMENT EXPERIENCES BECOMING?
  40. 40. HOW WILL SUCCESSFUL BRANDS OPERATE ?
  41. 41. DIGITAL FITNESS GLOBAL PENETRATION 521 MILLION USERS | 162 MILLION CLUBS
  42. 42. DIGITAL FITNESS $9 BILLION HEALTH CLUBS $83 BILLION
  43. 43. DIGITAL FITNESS LARGEST MARKET CHINA | US | INDIA
  44. 44. LEAP FROG EFFECT CROSS BOARDER
  45. 45. THE GREATEST PRODUCTS & SERVICES HAVEN’T BEEN CREATED YET
  46. 46. @bryankorourke 2018 47 THERE IS NOTHING MORE POWERFUL THAN A CHANGED MIND BECAUSE WE SEE WHAT CAN BE POSSIBLE
  47. 47. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke CLOUDS PEOPLE PARTNERS EMPLOYEES CUSTOMERS
  48. 48. DIZZYING DIVERSITY = PERSONALIZATION
  49. 49. THE RISE OF WOMENS INFLUENCE
  50. 50. THE MILLENNIAL MYTH
  51. 51. BIFURCATION OF ALL CONSUMER MARKETS
  52. 52. LUXURY PURCHASES 40% OF TRANSACTIONS BY 2020
  53. 53. transformation CONVENIENCE THE NEW CURRENCY
  54. 54. CONVENIENCE NEW CURRENCY AIRPORT FITNESS CENTERS
  55. 55. HEAD IN THE CLOUDS OPPORTUNITY
  56. 56. HEAD IN THE CLOUDS OPPORTUNITY
  57. 57. HEAD IN THE CLOUDS OPPORTUNITY
  58. 58. P PERSONAL TARGET MESSAGES TO SPECIFIC USERS. CREATE LOYALTY. E EASY FRICTIONLESS BUYING, SIMPLE FAST FUNCTIONAL F FACILITATE MAKE BUYING SERVICES ACROSS PLATFORMS WORK S STRATEGIC INVEST IN WHERE THINGS ARE HEADING. VIDEO, MOBILE O OMNICHANNEL Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib folor sit. 5 KEYS TO RETENTION IN THE NEW ERA
  59. 59. P PERSONAL TARGET MESSAGES TO SPECIFIC USERS. CREATE LOYALTY. PERSONALIZATION AT THE FUEL BAR
  60. 60. E EASY FRICTIONLESS BUYING, SIMPLE FAST FUNCTIONAL FRICTIONLESS AT SOUL CYCLE
  61. 61. F FACILITATE MAKE BUYING SERVICES ACROSS PLATFORMS WORK ACCESS ACROSS CHANNELS WITH RESERVE
  62. 62. S STRATEGIC INVEST IN WHERE THINGS ARE HEADING. VIDEO, MOBILE MCFIT GIRLS FITNESS DAY 2017
  63. 63. O OMNICHANNEL WHENEVER AND WHEREVER THE CUSTOMER WANTS OMNICHANNEL AND BACK TO BRICKS AND MORTAR
  64. 64. B O S A B BUSINESS MODEL SUSTAINABILITY How Do You Really Make Money Now And In the Long Term. Costs, Revenues Markets KPIS. S SERVICES What Are You In The Business Of Delivering Actually. Programming, Services, Digital Physical. O OMNICHANNEL Deft Integration Of Business Online And Offline Easily And Seamlessly. A ASTHETIC UX Forging Emotional Bonds. Creating Beautiful Distinctive Experiences In Facility And Outside.. @bryankorourke CLOUD MEETS DIRT : EXECUTION
  65. 65. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke TRANSFORMATION : TECHNOLOGY
  66. 66. “A YEAR OF ADJUSTED EXPECTATIONS IN 2018” FACEBOOK TECH = TOOL
  67. 67. CAN WE SEE WHAT IS AHEAD ?
  68. 68. @Bryankorourke @Kevin2Kelly FREE COPY OF THE BOOK
  69. 69. Kevin Kelly’s View Of What Will Happen With Technology 12 Inevitable Forces 73 01 Becoming 02 Cognifying 03 Flowing 04 Screening 05 Accessing 06 Sharing Move from fixed products to constant upgraded services and subscriptions. Make everything smarter via cheap AI from the cloud. Unstoppable streaming. You are certainly now in the data business. Turning all surfaces into screen experiences. Access to services at all times move away from owning assets. Mass-scale collaboration. Key innovations built on sharing. BE CO FL SC AC SH
  70. 70. 12 Inevitable Forces 74 07 Filtering 08 Remixing 09 Interacting 10 Tracking 11 Questioning 12 Beginning Harnessing intense personalization to anticipate desires. Unbundling products and basic parts and recombining them in all possible ways. Immersing ourselves inside computers to maximize engagement. Total surveillance for consumer and citizens benefit. Promoting good questions is far more valuable than good answers. A system connecting all humans and machines in a global mix. Kevin Kelly’s View Of What Will Happen With Technology FI RE IN TR QU BG
  71. 71. SCREEN
  72. 72. AC & CO
  73. 73. INTERNET OF EVERYTHING
  74. 74. HARDWARE AS A SERVICE CONTENT AS A SERVICE
  75. 75. SENSORS
  76. 76. CHANGES COMING FOR SMARTPHONE INTERFACE & APPS
  77. 77. SENSORS
  78. 78. VR | AR IMMERSION INTO DIGITAL
  79. 79. CYBER PHYSICAL SYSTEM : THE HOLOS
  80. 80. 86 Michael Doe IMAGE PLACEHOLDER Jonathan Harris IMAGE PLACEHOLDER Erica Doe AUTOMATION ENTERPRISE PLATFORM SENSORS - DATA HUMAN CAPITAL THE EXECUTION ENGINES : CLOUDS MEET DIRT IMAGE PLACEHOLDER Jeniffer Thompson
  81. 81. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke WHAT’S NEXT ? ECONOMICS : CLOUDS MEET DIRT
  82. 82. WE HAVEN’T SEEN ANYTHING YET DIGITAL MASTERS WILL WIN
  83. 83. LONG TERM ECONOMICS = SUSTAINABILITY LONG TERM OPERATING COSTS | REVENUES
  84. 84. VEDERE VENTURES | INTEGERUS ADVISORS RobertJDyer.com | BryanKORourke.com State Of The US Health Club Industry 2017© 2017 All Rights Reserved 90 Institutional Capital Accelerating Rate Of Change Significant Capital Has Funded Expansion Of The Boutique Arena. IMAGE Bar Method Mainsail Partners Barry’s Bootcamp North Castle Partners IMAGE Pure Barre, Core Power Yoga, Bodytech Carterton Partners IMAGE Class Pass Google Ventures, General Catalyst, Thrive IMAGE Flywheel, FlyBarre WJ Parters IMAGE Orange Theory Roark Capital Pure Yoga, SoulCycle Equinox, The Related Companies YogaWorks Great Hill Partners
  85. 85. VEDERE VENTURES | INTEGERUS ADVISORS RobertJDyer.com | BryanKORourke.com State Of The US Health Club Industry 2017© 2017 All Rights Reserved 91 Institutional Capital Accelerating Rate Of Change Significant Capital Has Funded Expansion Of The Budget Arena. Blink Equinox, The Related Companies Chuze Fitness Main Post Partners The Edge Fitness Northeast Equity Partners Fitness Connection LNK Partners Planet Fitness TSG Consumer Partners PUREGYM Leonard Green YouFit PWP Growth Equity
  86. 86. FITNESS TECHNOLOGY EXPLOSION
  87. 87. #MINDSET OLD MODEL OF VALUE CREATION CUSTOMERS TRANSACTIONS / $
  88. 88. #MINDSET NEW MODEL OF VALUE CREATION HIGHEST RETENTION POTENTIAL RECEPTORS COGNITION
  89. 89. S CURVE REINVENTION TRANSFORMATION IS THE NEW NORMAL
  90. 90. @JOSHLINKNER @BRYANKOROURKE
  91. 91. LEARN MORE ABOUT HOW @BRYANKOROURKE | BRYANKOROURKE.COM BRYANKOROURKE@GMAIL.COM @FITTECHCOUNCIL
  92. 92. W Consumer Wear Including Jewelry, Footwear, Clothing, Fashion. WEARABLE D Technology Is Ubiquitous Like The Air We Breathe In 24-7 Connected Life. DIGITAL N Organic, Non-GMO, Customized Meals, Supplementation, Super Foods. NUTRITIONAL M Meditation, Mind Body, Holistic, Sustainability. MINDFULNESS F Activity, Exercise, Wherever, Whenever, Convenience. FITNESS C Community, Entertainment, Socialization. CONNECTION H Longevity, Chronic Disease, Primary Prevention, Intervention. HEALTH CARE “BETTERMENT” INTERCONNECTED DYNAMICS FOR NEW BUSINESS MODELS BASED ON MEGATRENDS WHAT IS THE MARKET ? NEW COMBINATIONS @bryankorourke copyright bryan k. orourke 2017 W + F + N + D = C + M + D = F + D + W =
  93. 93. transformation
  94. 94. transformation
  95. 95. transformation
  96. 96. transformation COMMUNITY | ENTERTAINMENT TOP GOLF
  97. 97. MINDFULNESS SOMADOME
  98. 98. EQUINOX FITNESS HOTELS
  99. 99. THE LIFE CYCLE IS FASTER REBIRTH ITS GOING TO GET HARDER
  100. 100. THE GREATEST TIME EVER TO BE IN OUR INDUSTRY IF YOU UNDERSTAND WHERE ITS GOING (CLOUDS)
  101. 101. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke TRANSFORMATION : CONVERGENCE CHANGING EVERYTHING GLOBALIZATION
  102. 102. GLOBAL SICK CARE CRISIS
  103. 103. LEAP FROG EFFECT ERA OF MASSIVE INNOVATION
  104. 104. FUCK THE MIDDLE ENCOURAGEMENT AND BELIEF IN WHAT’S POSSIBLE
  105. 105. WHERE TO PLAY AND HOW TO WIN LESS THAN 15% OF COMPANIES HAVE A REAL STRATEGY
  106. 106. ACQUISITION & RETENTION ARE OUTCOMES
  107. 107. AND THIS IS THE GREATEST TIME EVER TO BE IN OUR INDUSTRY IF YOU UNDERSTAND WHERE IT GOING
  108. 108. CONTROLLING TO EMPOWERING In The New Era Of Openness Telling People What To Do Is Not As Effective As Inspiring And Connecting Purpose. PLANNING TO EXPERIMENTATION The Only Way To Learn The New Is To Try Things Work On An 80-20 Ratio Of Existing And New Business PRIVACY TO TRANSPARENCY Opening Information To All Enables The Other 5 Keys To Flourish In The New Era. PREDICTABLE TO UNPREDICTABLE The Past Is Not Predictor For The Future. Assumption To Knowledge Ratios Have Changed. PROFIT TO PURPOSE Short Term Aims Undermine Long Term Value. Attracting Customers And Partners Takes A Vision HIERARCHIES TO NETWORKS Interoperable Organization Leverage Capacities Better Results Through Collaboration. AND YOU’VE ADOPTED THE RIGHT MINDSET
  109. 109. P T E G P PEOPLE Employees, Partners, Customer, Communities How They Think. What They Value. What They Believe. E ECONOMICS Business Sustainability For The Long Run. What Are Operating Costs. Where Are Revenue Opportunities. How Does Each Business Compete. T TECHNOLOGIES Leadership, Approach, and Execution. Using Tech As A Tool And Transcending It. G GLOBALIZATION Pubic Policy. Government Regulation. Competition. Partnerships. New Markets. @bryankorourke CLOUDS : HOW DO WE STRATEGIZE AMIDST CHANGE
  110. 110. B O S A B BUSINESS MODEL SUSTAINABILITY How Do You Really Make Money Now And In the Long Term. Costs, Revenues Markets KPIS. S SERVICES What Are You In The Business Of Delivering Actually. Programming, Services, Products, Digital Physical. O OMNICHANNEL Deft Integration Of Business Online And Offline Easily And Seamlessly. A ASTHETIC UX Forging Emotional Bonds. Creating Beautiful Distinctive Experiences In Facility And Outside.. @bryankorourke copyright bryan k. orourke 2017 DIMENSIONS OF EXECUTION FOR BRICKS AND MORTAR FITNESS
  111. 111. 119 Michael Doe IMAGE PLACEHOLDER Jonathan Harris IMAGE PLACEHOLDER Erica Doe AUTOMATION ENTERPRISE PLATFORM SENSORS - DATA HUMAN CAPITAL THE DIRT : EXECUTION ENGINES IMAGE PLACEHOLDER Jeniffer Thompson
  112. 112. W Consumer Wear Including Jewelry, Footwear, Clothing, Fashion. WEARABLE D Technology Is Ubiquitous Like The Air We Breathe In 24-7 Connected Life. DIGITAL N Organic, Non-GMO, Customized Meals, Supplementation, Super Foods. NUTRITIONAL M Meditation, Mind Body, Holistic, Sustainability. MINDFULNESS F Activity, Exercise, Wherever, Whenever, Convenience. FITNESS C Community, Entertainment, Socialization. CONNECTION H Longevity, Chronic Disease, Primary Prevention, Intervention. HEALTH CARE “BETTERMENT” INTERCONNECTED DYNAMICS FOR NEW BUSINESS MODELS BASED ON MEGATRENDS WHAT IS THE MARKET ? ARENAS VS INDUSTRIES @bryankorourke W + F + N + D = C + M + D =
  113. 113. S CURVE REINVENTION TRANSFORMATION IS THE NEW NORMAL
  114. 114. @JOSHLINKNER
  115. 115. GLOBAL SICK CARE CRISIS
  116. 116. LEAP FROG EFFECT
  117. 117. THE GREATEST PRODUCTS & SERVICES HAVEN’T BEEN CREATED YET WE ARE IN THE TRANSFORMATION ERA
  118. 118. CAN YOU SEE IT ? DO YOU BELIEVE ?
  119. 119. @bryankrorourke april 2018

×