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4 Key Trend Drivers For The Fitness Industry 2011-2016


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Four key drivers will converge to impact the bricks and mortar fitness industry over the next five years.

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4 Key Trend Drivers For The Fitness Industry 2011-2016

  1. 1. Strategic Trends & Considerations Bricks & Mortar Fitness Industry4 Key Trend Drivers For 2011 - 2016 1
  2. 2. fitness center concepts move up and down the value chain. budget and hi end experiential specialty models grow while there is increasing death in the middle4 Key Fitness Industry Trend 1. Market BifurcationDrivers for 2011 - 2016
  3. 3. industry convergence & digital alternatives create more consumer options 2. Non-Facility Competition4 Key Fitness Industry Trend Will SurgeDrivers for 2011 - 2016
  4. 4. co-created experiencedelivered with new valueexchanges merging the physical& digital4 Key Fitness Industry Trend 3. New Biz Models Will EmergeDrivers for 2011 - 2016
  5. 5. aging populations and risinghealth care costs lead tocontinued rise in holisticintegrated solutions includingmedical fitness 4. Wellness Will Become4 Key Fitness Industry Trend MainstreamDrivers for 2011 - 2016
  6. 6. Connect with Bryan K. O’Rourke and learn more about key trends in fitness and wellness at The 4 Drivers Behind A4 Key Fitness Industry Trend Changing IndustryDrivers for 2011 - 2016