Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Eastside incubator - Startup in Seattle

1,143 views

Published on

Startup in Seattle

Published in: Technology
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Good info!.... STARTUPS...Send your pitchdeck to thousands of VC's and Angel's with just 1 click. Visit: Angelvisioninvestors.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • BTW good presentation!.... Also you can send your pitchdeck to thousands of VC's and Angel's with just 1 click. Visit: Angelvisioninvestors.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Eastside incubator - Startup in Seattle

  1. 1. How$I$learned$to$stop$worrying$and$love$uncertainty$
  2. 2. !  Damon&Danieli&(@damondanieli)&!  Microsoft&for&14&years& !  Senior&Developer&in&the&Hardware&Group& !  Lead&Program&Manager&of&Xbox&Live& ▪  Gamertag&‘d’& !  Technical&Lead&of&Xbox&Entertainment&Network&!  Got&married&on&December&6th,&1994& !  Went&back&to&work&at&Microsoft&that&day& !  I&LOVED&Microsoft!&!  Left&Microsoft&in&2008&to&start&a&company…&
  3. 3. !  Leaving&Microsoft& !  Getting&your&ducks&in&a&row&!  Founding&a&Company& !  Types&of&funding&and&Risk&Model& !  Building&the&Founding&Team&!  Life&on&the&“Outside”& !  Lean&Startup&Principles& !  Fun&Technologies& !  Running&Services&in&the&Cloud&&
  4. 4. !  Sharpen&your&saw& !  Buy&a&laptop&(you’ll&need&one&for&demos,&meetings,&coffeeshops,&etc)& ▪  A&Mac&will&interoperate&with&a&lot&more&open&source&than&a&PC& ▪  SSH,&homebrew,&“./configure&&&&make&&&&make&install”& !  Research&what&is&out&there&(there&is&a&LOT&to&learn)& ▪  Clients&(iOS,&Android,&PC,&Mac)&and&frameworks&(Cocoa&Touch,&Twitter& bootstrap,&backbone.js)& ▪  OS&and&Servers&(Lion,&Ubuntu,&CentOS,&etc)&deployment&(cap,&ssh,&git,&etc)& ▪  Server&Application&stacks&(NodeJS,&Rails)& ▪  Standards&(HTML5)& ▪  Amazon&Web&Services&!  Boring&stuff& !  You&have&it&GOOD&at&Microsoft!& !  No&Startup&can&match&your&paycheck&or&benefits,&but…$ ▪  Every$startup$that$has$a$successful$liquidity$event$will$beat$your$stock$awards!$ !  COBRA,&401k,&etc.&
  5. 5. Booth strapping& Angel& VC& Profitable&Independent& Usually&“hands&off”& “Capitalized”& Independent&& & & &Nobody&has&leverage& Minor&leverage&via&& Stock&option&pool& Nobody&has&leverage&on&your&company& convertible&notes& 83b&Elections& on&your&company&& & Preferred&shares& &Hiring&very&HARD& Hiring&easier&but&still& Board&of&Directors& Investors’&frowns&turn&&& hard& Leverage& upsidehdown&Portion&large&for&coh& & & &Founders:& Common&stock& Equity&comes&out& Hiring&easier&The&only&“wrong”& Equity&large&for&early& of&option&pool&for& &Answer&is&50/50& Employees& all&future&employees& Equity&small&for&new& employees&
  6. 6. Booth strapping& Angel& VC& Profitable&Independent& Usually&“hands&off”& “Capitalized”& Independent&& & & & When*you*become*profitable,*(in*your*investors’*eyes)*you**Nobody&has&leverage& Minor&leverage&via&& Stock&option&pool& Nobody&has&leverage&on&your&company& convertible&notes& 83b&Elections& instantly*become*smarter,*more*handsome*and*your** on&your&company&& & Preferred&shares& & children*are*of*better@than@average*intelligence*Hiring&very&HARD& Hiring&easier&but&still& Board&of&Directors& Investors’&frowns&turn&&& hard& Leverage& upsidehdown&Portion&large&for&coh& & & &Founders:& Common&stock& Equity&comes&out& Hiring&easier&The&only&“wrong”& Equity&large&for&early& of&option&pool&for& &Answer&is&50/50& Employees& all&future&employees& Equity&small&for&new& employees&
  7. 7. !  2008 !  Client& !  Madrona&$1M& !  iPhone& investment& !  ObjectivehC& !  I&had& ▪  No&PowerPoint&slides& !  Mac&+&Xcode& ▪  No&business&plan& ▪  No&Clue!!!& !  Server& Goal:*Find*the* !  Ruby&on&Rails&+&MySQL& opportunity*in*the* iPhone*Space* !  Morph.labs&hosting&
  8. 8. !  I&built&several&initial&MVPs&(Minimum&Viable& Products)&to&test&if&there&was&a&market&!  User&Generated&Content&on&Mobile& !  PhotoFeedd,&CarFeedd,&TravelFeedd&!  Kids&game&to&test&out&“storybook”&market& !  Spell&Flyer&!  Bluetooth&proximity&based&games& !  Showdown&Poker,&Gunslinger,&Psst!&!  iOS&3.0&had&GameKit&and&Push&Notifications& !  These&were&the&initial&ingredients&of&a&Xbox&Live…&
  9. 9. !  Server&!  2009-2010 !  Ruby&on&Rails&+&MySQL& !  Idea:&& ▪  ▪  Client&"&REST+&JSON& Marketing&website& “Xbox&Live&for&Mobile”& ▪  Developer&website& ▪  Admin&interface& ▪  Friends,&Invitations& !  XMPP&server& ▪  Multiplayer&Networking& ▪  ejabberd& !  STUN/TURN& ▪  Voice&Chat& ▪  Chlanguage& !  Madrona&$3M& !  Hosting& additional&investment& !  EngineYard&hosting&(Rails)& !  AWS&(XMPP)& !  CEO&+&8&employees& !  NTT&(Global&STUN/TURN)&
  10. 10. !  First real-time multiplayer game platform for mobile!!  First title was Big Fish Games’s Big City Adventure!  Activision licensed our SDK for Call of Duty!  +++ The$toughest$technical$challenge$I’ve$ever$had$as$a$professional$
  11. 11. !  Pivoted into Freemium Social Games
  12. 12. !  What Eric Ries calls a lean startup pivot, I call a business iteration!  Pivots can be much more devastating !  You get to tell all those people (friends, investors, family, employees, ex- coworkers, press, etc) whom you sold on your original vision that you were wrong !  You get to fire staff that are not suitable for your new direction and lose the rest of the staff that feel your vision is not suitable for them ▪  We lost a great developer who said we were “arranging the deck chairs on the Titanic”!  Q: Were we going to explode from internal pressure or implode from a vacuum?!  Standing at the doorway… The$toughest$emotional$challenge$I’ve$ever$had$as$a$professional$
  13. 13. !  And&our&servers&immediately&collapses&!  In&our&rush&to&get&product&in&market&before&we&ran&out&of& money…& !  We&knowingly&launched&before&we&had&the&full&server&infrastructure&in&place& but$did$not$estimate$the$success$of$the$title$ !  We&unknowingly&build&a&relational&structure&in&our&database&but$did$not$test$ the$write@load$ !  We&unwittingly&had&a&clienthside&bug&that&would&sent&thousands&of& messages&if$the$user$tapped$quickly$enough$ !  We&unintentionally&exercised&“lean&startup”&principles$because$we$wanted$ to$stay$in$business$!  The&dev&team&and&I&hunker&down&in&a&windowhless&closet&for&5& months&and&rewrite&the&servers&several&times&as&our&userbase& grew,&and&grew&and$grew$
  14. 14. !  Trade&Nations&is&a&huge&success& !  Over&a&year&later&it&is&in&the&Top&100&Grossing&Games&!  We&launch&MetalStorm&Online&a&few&months&later& !  It&becomes&a&huge&success& ▪  It&has&one&of&the&largest&leaderboards&(>5M&players)&of&games&on&iOS& !  We&heard&that&Apple&had&to&increase&their&Game&Center&multiplayer& capacity&for&us& ▪  Irony&given&that&we&stopped&being&a&multiplayer&game&platform&provider&to& make&the&title…&!  We&launch&Battle&Nations&in&November&and&it&was&the&#1&Top& Grossing&Game&on&iPad&until&January&!  We&grew&from&11&employees&to&60&in&2011&!  We&have&been&profitable&ever&since&
  15. 15. !  Amazon&AWS&“Cloud”&+&RightScale& !  EC2,&S3,&ELB& !  Over&100&servers&!  Java& !  We&needed&to&write&persistent&game&sessions& !  Developers&were&comfortable&with&it& !  Rails&is&not&designed&for&the&threading&model&needed&!  MySQL& !  Used&as&a&dumb&keyhvalue&store& !  Consistent&hash&of&key&across&N&masters&!  Node&+&CoffeeScript& !  For&lightweight&services&such&as&the&Maintenance&page,&Matchmaking& System,&Push&Notifications,&Realhtime&Multiplayer&Servers& ▪  The&first&company&who&can&write&a&realhtime&multiplayer&game&in&JavaScript&
  16. 16. !  Application&Stacks& $ brew update $ brew install rbenv !  Node+express+vows& $ rbenv rehash $ ruby-build 1.9.2-p290 ▪  CoffeeScript,&bundler,&npm& $ rbenv local 1.9.2-p290 $ gem install rails !  Rack+Rails/Sinatra&& $ brew install redis $ rails new eastsideinc ▪  rbenv,&ruby,&gem,&cap& $ cd eastsideinc !  No&SQL&stores& $ git init $ git add . !  Redis,&MongoDB& $ git commit –a -m "Initial commit" $ rails server !  Tools& <HTTP Server is listening on 3000> !  brew& !  Sublime&Text& !  git&and&github&
  17. 17. Clients& Protocols& Load&Balancer& Application& Caching& Data&Stores& Offsite&Backup& HTTP Hourly& Snapshots& &Mobile Analytics&Device & Masters Slaves & DynamoDB& Heroku Elasti- MongoLabs& AppJet HTTP ELB& Cache MongoHQ& EngineYard S3 # EMR Pusher& Redis- Redish&Mobile Elastic-Device ToGo ToGo& Beanstalk RDS&
  18. 18. !  You&just&got&the&task&to&deliver&a&task&to&store&all&ad& impressions&during&the&Superbowl& !  And&you&have&3&days&to&bring&the&system&up!&!  Shazam’s&results&on&DynamoDB& !  100,000&writes/second&over&4&hours& !  <3ms&latency&(avg)& !  <8ms&latency&(TP99)& !  1.4&Billion&writes&total&!  Note:&this&is&10x&PEAK&tweets&during&that&period*& *I&never&thought&I&would&use&“Peak&Tweets&Per&Second”&as&a&unit&of&performance&
  19. 19. !  Contact& !  damondanieli@gmail.com&(@damondanieli)& &!  Have&Fun!& !  HTML5&+&Canvas& !  Node&+&CoffeeScript&+Redis&!  Read& !  Getting$Real:$the$book&by&37Signals& !  Engineering$your$Startup&by&Swanson&and&Baird& !  The$Lean$Startup&and&startuplessonslearned.com$Eric&Ries$ !  Four$Steps$to$the$Epiphany&by&Steven&Gary&Blank&

×