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Creating a Personal Social Brand

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Creating a Personal Social Brand

  1. 1. Creating a Personal “Social” Brand
  2. 2. www.purematter.com bryan@purematter.com @purematter @bryankramer2
  3. 3. 3
  4. 4. Social landscape4
  5. 5. 5
  6. 6. Continuous Lifecycle Owned we bs ite vis it Paid Earned com plet e pur chase6
  7. 7. 7
  8. 8. 8
  9. 9. Listen9
  10. 10. Chris Carol John Laura10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. Engage14
  15. 15. 15
  16. 16. en·gage en·gage To occupy the attention or efforts of (a person or persons): He engaged her in conversation.16
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  18. 18. 18
  19. 19. 19
  20. 20. Measure20
  21. 21. 21
  22. 22. 22
  23. 23. Social media listening23
  24. 24. 24
  25. 25. 25
  26. 26. www.purematter.com bryan@purematter.com @purematter @bryankramer26

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