How to convert more blog visitors

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Use some of the techniques used by our clients to increase leads 10x with examples, recommended Wordpress plugins, and key tips

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How to convert more blog visitors

  1. 1. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok From Blogs to Customers ... Proven Techniques for 
 Converting Blog Visits Presented by: Bryan Eisenberg http://www.bryaneisenberg.com @TheGrok
  2. 2. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok © 2013 Eisenberg Holdings, LLC. BryanEisenberg.com / @TheGrok, @JeffreyGroks, #BigData 2 bryaneisenberg.combuyerlegends.com Bryan Eisenberg
 bryan@bryaneisenberg.com @TheGrok
  3. 3. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok More People Read Today
  4. 4. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  5. 5. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  6. 6. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok You have to start with solid Content
  7. 7. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Want to Get a 10X Increase? http://www.bryaneisenberg.com/conversion-complex-sales-flipping-the-funnel/
  8. 8. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Not everyone has to like you!
  9. 9. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Build the right reputation
  10. 10. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Set Proper Goals
  11. 11. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Social Readers or Fleeting Tweeters
  12. 12. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok To get business you need readers
  13. 13. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  14. 14. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Before - What was the goal?
  15. 15. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok After - Goal?
  16. 16. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok The money is in the list!
  17. 17. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  18. 18. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Key Goals • Visitors to Comments • Visitors to Social Shares • Visitors to Subscribers • Visitors to Leads* • Visitors to Lead/Clients
  19. 19. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  20. 20. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Even more important for complex sales
  21. 21. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Pre-Inbound Marketing Roy H Williams’ “Gravity Well”
  22. 22. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Different content for different personas
  23. 23. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  24. 24. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Feature What You Do
  25. 25. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok A/B Test, Target & Rotate Plugin
  26. 26. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Feature Your Best Content
  27. 27. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  28. 28. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Give them a reason to subscribe
  29. 29. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Feature Box Example with Proof
  30. 30. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok With video
  31. 31. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok As an overlay
  32. 32. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Overlay with social proof
  33. 33. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Increase Comments
  34. 34. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  35. 35. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Make them feel smart with Tweetables
  36. 36. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Click to Tweet plugin
  37. 37. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  38. 38. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Test your headlines Wordpress Plugin
  39. 39. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok How will you stand out
  40. 40. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Shortcutblogging.com/brainstorming/
  41. 41. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Edit for readability, it’s why lists work
  42. 42. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Posts need visual clarity
  43. 43. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Using Fonts & Whitespace
  44. 44. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Using Fonts & Whitespace
  45. 45. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  46. 46. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok What Does Your Content Look Like in Mobile? What elements stand out?
  47. 47. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Does it render well?
  48. 48. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Consider length of titles for sharing
  49. 49. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Some sharing plugins have issues
  50. 50. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Can’t share on iPad
  51. 51. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Another example
  52. 52. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Oooops
  53. 53. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  54. 54. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  55. 55. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Sharing your handle with Buffer
  56. 56. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Change Just One Setting
  57. 57. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Connect Content to Authors
  58. 58. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  59. 59. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Read More than One
  60. 60. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Calls to Action
  61. 61. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Know more about your leads
  62. 62. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  63. 63. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Crunch Your Image Size
  64. 64. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Check your load time
  65. 65. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok On
  66. 66. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Great Wordpress Hosting
  67. 67. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok DNS Name Servers
  68. 68. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  69. 69. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  70. 70. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  71. 71. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
  72. 72. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Taking Care of Details • Optimize evergreen Content with new CTAs • Test Offers with anchor text links in your content • Change your premium offers regularly
  73. 73. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok © 2013 Eisenberg Holdings, LLC. BryanEisenberg.com / @TheGrok, @JeffreyGroks, #BigData Bryan Eisenberg
 bryan@bryaneisenberg.com ! Some images provided by Shutterstock Blog 
 www.BryanEisenberg.com Phone
 (347) 470-GROK (4765) Bryan Jeffrey
 @TheGrok @JeffreyGroks Don’t forget to subscribe please!

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