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Digital Product Lifecycle


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Digital Product Lifecycle

  1. 1. A Digital Product Lifecycle
  2. 2. The Simple Definition  Analysis  Design  Implementation  Testing  Maintenance
  3. 3. The Real Definition
  4. 4. Immersion (1)  Research the problem/company/product/widget  Poll/Survey user base  Identify priorities of use  Pare down extraneous requests that dilute the product  Brainstorm potential solutions to the problems  Present findings (Note: we haven't opened photoshop yet)  Communicate plan for appealing to the largest demographic as well as supporting minority users  Negotiate an agreement on what the client wants and what their consumer demand is
  5. 5. Information Prioritization (2-Trim the fat)  Build user stories (I this than that)  Site map development  Time lining and phasing  Identify the elements of the application that fulfill minimum business requirements  Identify the elements of the application that fulfill scaleability requirements  Identify the elements of the application that fulfill client wants
  6. 6. Wireframe development (sketch at 100%)  Identify UI element needs (what kinds of actions)  Identify Master/Detail formatting (if I click this I get that)  Design mockups (Wireframe)
  7. 7. Clickable Prototyping  Implement Wireframe as lo-tech prototype (i.e. Invision, Axure)  Usability testing
  8. 8. Identify approved functionality  Begin development lifecycle for approved functionality (Design Agnostic)  Move through iterations of Development, QA, Staging, (DQS)
  9. 9. Identify approved user flows  Begin layout and design of UI elements and screens
  10. 10. Update clickable prototype with approved design elements
  11. 11. Develop approved UI elements and screens  Integrate visual layer with functionality (Iteration until complete)
  12. 12. Release to Beta  Allow limited access for bug reporting, and usability testing
  13. 13. Iterations of feature request and bug fix development
  14. 14. Launch that SHIT!
  15. 15. What does this mean for us?  We can start by understanding best practices in UI design. Resource for psychology of aesthetic  Understanding why we like something when we see it and identifying areas we can put these ideas and theories into practice.  Some more resources for UX UI design    Understanding what can and can not be done  
  16. 16. References  1 - Responsive navigation on a complex website  on-complex-websites/  2 - Discovering the purpose of your website 