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Estudo neuron sobre comportamento covid19 - grupo ad3 plus

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Levantamento sobre o comportamento do internauta durante a reclusão e confinamento, por causa do COVID19, no mercado brasileiro.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Estudo neuron sobre comportamento covid19 - grupo ad3 plus

  1. 1. Entendendo comportamento e interesse dos internautas durante o período de confinamento. COVID19
  2. 2. No período Fevereiro à Março de 2020, fizemos um estudo com os internautas mapeados por nosso tecnologia, junto com tratamento dos nossos parceiros de dados Lotame™ e Meetrics™, para que possamos compreender mais em como os internautas estão utilizando seu tempo online, no quesito busca por marcas, produtos e segmentos. Todos os dados seguem restritamente as leis gerais de proteção de dados nacionais e internacionais. Base de estudo – Universo de internautas AD3Plus | Neuron © Março 2020 Total da Base 4.109.097 de internautas únicos Masculino 34% Feminino 66% 22% 20% 17% 41% <R$ 54k R$54k - R$96k R$96k - R$108k >R$108k 14% 22% 22% 16% 14% 11% 18-24 25-34 35-44 45-54 55-64 65+ Sexo Renda Famíliar anual Faíxa etária
  3. 3. Categoria: Style & Fashion Overlap médio: 13% Composição de index da audiência: entre 1% - 3% Moda – Principais marcas AD3Plus | Neuron © Março 2020 250.360 253.412 32.420 104.356 51.436 54.952 51.804 527.816 47.236 1,24% 1,23% 1,25% 1,13% 1,09% 1,11% 1,08% 1,11% 1,21% 0,95% 1,00% 1,05% 1,10% 1,15% 1,20% 1,25% 1,30% 0 100.000 200.000 300.000 400.000 500.000 600.000 Dior Carolina Herrera Calvin Klein Ralph Lauren Prada Louis Vuitton Gucci Chanel Levis Active Uniques Composite Index Mulher 56% Homem 44% Uma grande presença das marcas internacionais, nos interesses dos internautas, com uma taxa maior para Calvin Klein, Dior e Carolina Herrera, onde existe grande afinidade dos estudados, ainda assim, com maior volume de interessados na marca Chanel, supera todas as outras dentro do universo estudado. O segmento de moda e estilo conta com presença de 55% dessa audiência de mulheres, esta busca se mostrou interessante na categoria de perfumes e cosméticos.
  4. 4. 1,06% 1,04% 1,04% 1,03% 1,01% 1,03% 1,02% 1,02% 1,01% 1,02% 1,04% 1,02% 1,01% 1,05% 1,09% 1,16% 1,08% 1,12% 1,10% 1,05% 1,06% Volkswagen Toyota Renault Peugeot Nissan Jeep Hyundai Honda Ford Fiat Citroen Chevrolet BM W M ercedesBenz Audi Interesse de compra Marca Praticamente todas as principais marcas empatadas no interesse de compra do internauta, foram analisados 1.810.500 internautas no período. Uma pequena vantagem para a Volkswagen, (1,06%) o que deve gerar oportunidades de negócios para alguns que devem pensar em troca de carro no ganho de benefícios pela movimentação de cargos. Marcas como Mercedes e Audi, apareceram somente como desejo e interesse pela marca, não como real interesse de compra. Categoria: Automotivo Overlap médio: até 10% Composição de index da audiência: entre 0% - 2% Automotivo – Principais marcas AD3Plus | Neuron © Março 2020
  5. 5. Sobre preferência de alimentação neste tempo de confinamento e isolamento, as pessoas estão buscando mais sobre receitas “gourmet”, que ajuda a passar o tempo, os outros tipos estão praticamente empatados, somente para a categoria de alimentação orgânica, que tem um index negative (-1,03%), onde pessoas estão deixando esta modalidade como relevante baixa neste momento, mas ainda assim com mais de 200 mil únicos. O interesse por snacks e refrigerantes, tem uma representação significativa no dia do internauta, aparecendo como item de sobremesa. Na categoria bebidas alcoólicas, uma atenção especial para os interessados por Vinhos. Categoria: Foods and Drinks Overlap médio: até 10% Composição de index da audiência: entre 0% - 2% Fast Food – Principais marcas AD3Plus | Neuron © Março 2020 Sushi 19% Organic Food 17% Mexican Cuisine 17% Gourmet 47% Coke 47% Snickers 8% Pringles 21% m&m 14% Kit Kat 10% 35% 14% 50% Wine lovers Alcoholic Beverages Foodand Beverages
  6. 6. Jamais se contente com a sabedoria aceita, mesmo que venha das fontes de maior autoridade, mas combine reflexões teóricas com experimentos práticos e chegue as suas próprias conclusões! THINK ABOUT IT. Vincenzo Galilei 3/04/1520 – 03/08/1591 (Pai de Galileu Galilei)
  7. 7. GOSTOU? FALE CONOSCO! COMERCIAL@AD3PLUS.COM

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