Digitonic SMS Services


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Lower costs and improved acquistion results + better depth of data...

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Digitonic SMS Services

  1. 1. Boosting Conversions via Managed SMS Services hello@digitonic.co.ukThursday, 13 October 11
  2. 2. Who we are Formed in 2010 by 2 digital marketers. Experienced in e-Gaming, e-Commerce, Media and Communications. Based in Glasgow with an international client portfolio.Thursday, 13 October 11
  3. 3. What do we do? Strategic Digital Marketing Agency Campaign Optimisation + Management Marketing Integration Experts “Digitonic always deliver fantastic results for our campaigns. They are exceptional; a cut-above the rest, and a pleasure to work with.” Shayne Lambie, 188BETThursday, 13 October 11
  4. 4. PPC E-mail SMS Affiliate Management Contact Centres Landing Pages White Mail Dynamic Retargeting Pretargeting SEO SocialThursday, 13 October 11
  5. 5. 2 quick thoughts about e-mail E-mail is an excellent tool to drive customers to your business when they are online. But what about when they are offline? Everybody uses e-mail - that’s part of the problem. How many e-mails are unread in your inbox right now?Thursday, 13 October 11
  6. 6. How many text messages are unread in your phone right now?Thursday, 13 October 11
  7. 7. Some Stats • Time to prepare new e-mail template = up to 1/2 day • Time to prepare new SMS message = 15 Minutes • “59% of users delete the majority of e-mail advertising without reading it” * • “75% of smartphone users would like to get notified of new offers via SMS” ** • And... “as many as 83% would be open to receiving SMS offers twice per month” ** *Source: Marketing Profs (2011) **Source: YouGov (2011)Thursday, 13 October 11
  8. 8. Where SMS works We’re not saying SMS replaces e-mail. SMS complements your communications strategy. Need to say something quickly? Use SMS. Got a time limited offer? Use SMS. Need to drive users online? Use SMS. Users not opening your e-mails? Use SMS. Need to communicate your message in detail? Use e-mail. Got a long lead time? Use e-mail and SMS.Thursday, 13 October 11
  9. 9. Where SMS works SMS complements outbound calling in 3 distinct ways: A warm up / teaser message primes the customer before the call - and itself will begin converting. SMS is proven to improve contact rates, increase campaign conversion figures and reduce average call time. Later, a follow up SMS sweeps up the contact centre’s positive outcome non-converters to improve overall campaign statistics.Thursday, 13 October 11
  10. 10. 188BET: Leading the field Relevant Responsible Integrated Offer LedPersonal Dynamic By delivering timely and relevant messaging we deliver a proven increase in betting activityThursday, 13 October 11
  11. 11. Text Tracking Enhanced reporting and reachThursday, 13 October 11
  12. 12. In-House Managed Services Where we add value • 99% Deliverability (Domestic + International) • A/B Testing • Data Cleansing • Message Personalisation • Feedback Loops • Send Time OptimisationThursday, 13 October 11
  13. 13. Full Service Costs From 3.9p per message No set up fee No management fee Only pay for what you useThursday, 13 October 11
  14. 14. Self Service Options Our self service solution can also be delivered in- house by your marketing team, allowing you to retain control for a lower cost Benefit from a system that is both user-friendly and cost effective Full API integration allows you to automate your activity Comprehensive delivery reporting for all send activityThursday, 13 October 11
  15. 15. Self Service Reporting and Data Visualisation Deliverability Scoring Time StampsThursday, 13 October 11
  16. 16. Self Service API Automate your Activity • Send messages to predefined groups or new contacts • Schedule messages for appropriate send times • Retrieve replies as feed replies or incoming messages into your own system • Delivery receipts track each message and see whether it’s been opened • Check your balance and credits • Add new contacts from contact forms or online registrations • Manage sub accounts and create new accounts easily - including credit transfers • View sent messages via all sub accounts • ....plus all the support you would expect from an agency / outsourced solutionThursday, 13 October 11
  17. 17. To find out more Contact us in confidence Grant Fraser Iain Wilcox Managing Director Marketing Manager Grant@digitonic.co.uk Iain@digitonic.co.uk +44 (0)1357 524 205 +44 (0)1357 524 205 +44 (0) 7967 302 780 +44 (0) 7950 621 931 grantfraser21 iainwilcoxThursday, 13 October 11