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International stackpole presentation pdf

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Destinations@MTS
Session on International inbound sales and marketing presented by the U.S. Department of Commerce during the 2014 Mountain Travel Symosium

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International stackpole presentation pdf

  1. 1. 1Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce International Travel to the U.S. Presented by: Robert Stackpole Travel and Tourism Deputy Team Leader International Trade Administration U.S. Department of Commerce April, 2014 Presented to: Mountain Travel Symposium Breckenridge, Colorado April 2014
  2. 2. 2Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Agenda for Today • Why International? • U.S. travel exports in 2013 • U.S. International Arrivals to U.S. through 2013 • Country specifics: Brazil, China, Canada, Japan, U.K. • The top destinations visited in 2012 and why • Short/Long Term Forecasts for Arrivals to U.S. 2014 - 2018 • Q&A
  3. 3. 3Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Why is International Travel Important to the U.S.? 4% 17% 0% 5% 10% 15% 20% Total Travelers Total Spending, Employment, Payroll, Taxes International travel & tourism accounts for 4% of total U.S. travelers, but 17% of, where it counts more,…spending, jobs, wages……and travel taxes. Federal tax accounts for 50% of all federal, state, and local taxes generated by the travel and tourism industry.
  4. 4. 4Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Travel & Tourism As a Leading Export (2013) Travel & Tourism exports $181 billion Percentage of total exports 8% Percentage of service exports 27% Travel trade surplus $57 billion Employment from tourism exports 1.2 million
  5. 5. 5Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce U.S. Visitors & Spending(1993-2013) Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
  6. 6. 6Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Travel Passenger Total Travel Receipts Fare Receipts Origin Country 2013p Receipts 2013p Top Travel Export Markets (2013 Receipts, $Billions/year) Canada $21.7 $5.3 $27.0 Japan $12.6 $5.4 $18.0 United Kingdom $10.4 $3.3 $13.7 Mexico $7.4 $3.1 $10.5 Brazil $7.4 $3.1 $10.5 China $7.4 $2.4 $9.8 Germany $5.9 $1.7 $7.5 Australia $5.3 $0.8 $6.1 France $4.6 $1.3 $5.9 India $4.0 $1.6 $5.6 South Korea $4.5 $0.2 $4.6 U.S. TOTAL $139.6 $41.1 $180.7
  7. 7. 7Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Top Origin Markets for International Travelers to the U.S. * International travelers include all countries generating visitors to the U.S. ** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S. Rank Market of Origin Visitors (000) % change -- Total Arrivals * 69,768 5% -- Overseas Arrivals ** 32,038 8% 1 Canada 23,387 3% 2 Mexico 14,343 1% 3 United Kingdom 3,835 2% 4 Japan 3,730 1% 5 Brazil 2,060 15% 6 Germany 1,916 2% 7 China (PRC) 1,807 23% 8 France 1,505 3% 9 Republic of Korea 1,360 9%
  8. 8. 8Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Canadian & Overseas Shoppers
  9. 9. 9Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Importance of the Canadian Travel Market to the U.S. (2012) • Canada accounts for 33.5% (higher) of U.S. international visitors and 15.0% (higher) of visitor spending. • …and... – For many destinations, Canadian visitation occurs in non-peak seasons and helps to distribute visitors more uniformly throughout the year. – All states benefit from Canadian travelers! Geographic equity is best among origin countries (27 states of 2+% of total visitors). – Travel exports are 7% of all exports and 42% of services exports to Canada. • Rankings: – #1 visitors (23.39 M) (next is Mexico, 14.34 M) – #1 spending ($27.03 B) (next is Japan, $17.97 B) – #1 travel trade surplus ($19.41 B) (next is Japan, $12.16 B)
  10. 10. 10Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Visitor- U.S. State Visitors Nights Spending in U.S. (millions) (millions) ($millions) TOTAL U.S. (NET) 22.70 182.96 $20,648 1 New York 4.26 11.46 1,676 2 Florida 3.56 71.43 4,367 3 Washington 2.93 7.70 0.853 4 Michigan 1.61 4.37 0.444 5 Nevada 1.59 7.59 1,440 6 California 1.54 15.29 1,506 7 Pennsylvania 0.98 2.42 0.265 8 Maine 0.93 3.03 0.352 9 Montana 0.78 2.56 0.270 10 North Dakota 0.76 1.59 0.266 Canadian Top U.S. State Destinations Visitors, Visitor-Nights, and Spending (2012)
  11. 11. 11Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Survey of International Air Travelers English and 11 Foreign language versions Self administered by passenger Same survey for non-resident and resident travelers … Skip patterns New Questionnaire In 2012 New NTTO reports Data on 37 Traveler Characteristics http://travel.trade.gov/
  12. 12. 12Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Activities Overseas Brazil China Japan U.K. (%) (%) (%) (%) (%) Activity Participation while in the U.S. (2012) Note: Multiple choice responses allowed for activities. Activity participation is not destination specific. * New in 2012 Shopping 88 93 87 87 88 Sightseeing * 77 69 78 85 81 Experience Fine Dining * 38 26 47 38 40 National Parks/Monuments * 33 39 36 12 36 Art Gallery/Museum 28 35 33 10 28 Amusement Parks 27 50 34 9 27 Small Towns/Countryside * 27 13 36 12 34 Historical Locations * 26 24 23 13 31 Guided Tours 24 16 27 24 28 Concert/Plays/Musicals 18 31 18 7 20 Cultural/Ethnic Heritage Sights * 16 11 23 9 15
  13. 13. 13Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Relationship between Port-of-Entry & Overseas Visitation 2011-2012 2012 Rank Port of Entry Arrivals % change 2011/12 Airport Change in Share 2011/12 Ports share of visits change 11/12 Visits change in share 2011/12 Visit Volume change in 2011/12 1 New York (JFK) 9% 0.3% -0.9% -2.7% -2% 2 Miami 10% 0.5% 3.7% 1.1% 18% 3 Los Angeles 1% -0.6% -5.8% -1.7% -7% 4 Honolulu 21% 0.8% 0.7% 1.1% 25% 5 Newark * -1% -0.4% -4.9% -0.6% -12% 6 San Francisco 6% -0.1% -1.8% -0.9% -3% 7 Chicago 6% 0% 2.8% 0.3% 14% 8 Agana, Guam * 18% 0.4% 0.3% 0.3% 14% 9 Orlando 18% 0.3% -1.7% 0.7% 14% 10 Atlanta 2% -0.2% 0.6% 0.1% 12% * State or Territory visitation estimate used rather than city visited
  14. 14. 14Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce New York 31.3% New York City 30.6% Florida 22.1% Miami 11.7% California 20.2% Los Angeles 11.4% Hawaii 9.5% Orlando 10.7% Nevada 9.3% San Francisco 9.4% Guam 4.7% Las Vegas 9.1% Illinois 4.7% Honolulu 7.5% Massachusetts 4.5% Washington, D.C. 5.9% Texas 4.5% Chicago 4.6% Pennsylvania 3.2% Boston 4.2% Top U.S. Destinations1 for Overseas Visitors (2012) Top Market Top Market States Share Cities Share 1 These percentages are based on multiple responses.
  15. 15. 15Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Shifts in Key Traveler Characteristics that Impacted the Destinations Visited between 2011-2012 Travel Characteristics Change in Share of Overseas Visitors Shifts in Top 10 Countries Leisure Main Purpose +3.6% 10 of 10 up Business Main Purpose -4.1% 9 of 10 down 1st Time Visitors -4.6% 9 of 10 down Use of Package +2.9% 7 of 10 up Length of Stay -1.1 nights 9 of 10 down % Visiting only 1 State/Territory +2.3% 8 of 10 up % Visiting only 1 Destination +2.9% 9 of 10 up
  16. 16. 16Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Forecast for International Travel to the United States
  17. 17. 17Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce international visitors in millions Sources: U.S. Department of Commerce, ITA, National Travel & Tourism Office; Secretaria de Turismo (Mexico); Statistics Canada. -- April 2014 forecast International Visitors to the U.S. and Projections (2000-2018) 51.2 46.9 43.6 41.2 46.1 49.2 51.0 56.0 58.0 55.1 60.0 62.8 66.7 69.7 72.2 75.1 78.1 81.0 83.8 0 20 40 60 80 100 00 01 02 03 04 05 06 07 08 09 10 11 12 13(f) 14(f) 15(f) 16(f) 17(f) 18(f)
  18. 18. 18Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Grand Total 69,768 4.7% 72,206 3.5% 75,149 4.1% Overseas 32,038 8% 33,721 5% 35,656 6% 1 Canada 23,387 3% 23,855 2% 24,570 3% 2 Mexico 14,343 1% 14,630 2% 14,922 2% 3 U.K. 3,835 2% 3,950 3% 4,069 3% 4 Japan 3,730 1% 3,768 1% 3,805 1% 5 Brazil 2,060 15% 2,246 9% 2,493 11% 6 Germany 1,916 2% 1,974 3% 2,033 3% 7 China 1,807 23% 2,188 21% 2,603 19% 8 France 1,505 3% 1,565 4% 1,612 3% 9 Korea 1,360 9% 1,455 7% 1,528 5% 10 Australia 1,205 7% 1,265 5% 1,329 5% Short-Term Forecast Inbound Travel to the U.S.: Top 10 Origin Countries Visitor Actual Change Change Change Origin 2013 13/12 2014f 14/13 2015f 15/14 (000s) (%) (000s) (%) (000s) (%) Overseas includes all countries except Canada and Mexico. Sources: NTTO; Statistics Canada; Banco de Mexico - April 2014 forecast
  19. 19. 19Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce Grand Total 69,768 83,807 14,039 20% 3.7% Overseas 32,038 41,383 9,345 29% 5.3% 1 Canada 23,387 26,588 3,201 14% 2.6% 2 Mexico 14,343 15,836 1,493 10% 2.0% 3 U.K. 3,835 4,446 611 16% 3.0% 4 Japan 3,730 3,921 190 5% 1.0% 5 Brazil 2,060 3,082 1,022 50% 8.4% 6 Germany 1,916 2,136 220 11% 2.2% 7 China 1,807 4,313 2,506 139% 19.0% 8 France 1,505 1,710 206 14% 2.6% 9 Korea 1,360 1,735 375 28% 5.0% 10 Australia 1,205 1,509 304 25% 4.6% Long-Term Forecast Inbound Travel to the U.S.: Top Ten Origin Countries Visitor Actual Forecast Change Change CAGR Origin 2013 2018 18-13 18/13 18/13 (000s) (000s) (000s) (000s) (%) (%) Overseas includes all countries except Canada and Mexico. Sources: NTTO; Statistics Canada; Banco de Mexico - April 2014 forecast
  20. 20. 20Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce How to Find Us http://travel.trade.gov/ Robert Stackpole Global Travel & Tourism Team U.S. Department of Commerce Phone: 205-731-1331 Robert.Stackpole@trade.gov

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