Insights: • Here's what it looks like when your company fails to listen to your customers; especially in fast-changing technology-based businesses. You lose users to more compelling offerings. • With its visitor-share shrunken to 6%, has MySpace lost the critical mass it needs for its new site to grow again and survive? Analysis: • MySpace failed to keep pace with the 38% growth in visitation to social media sites, and lost its market to Fb & YouTube. • Overall visits to Top 10 Social Media sites grew about 38% from Feb. 2008 to Sep 2010. (24 percentage points up from 64% to 88%) The biggest changes came at the Top 3 spots of the Top 10. • Most growth came at MySpace's expense. Its 42%+ visit-share in Feb. 2008 shrunk 8x to 6% by Sept. 2010. During that time, Fb's visit-share grew 8x from 8% to 61%. (The rising tide also helped YouTube grow visit-share by about 2x from ~8% to 17%.)