Intermediate LinkedIn New profile Profile features 2014 level 4


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How touse LinkedIn features for the new profile 2014. Features, Pulse, Contacts, groups, search, advanced search, skills, recommendations

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Intermediate LinkedIn New profile Profile features 2014 level 4

  1. 1. New Features to Know About LinkedIn: An Intermediate How To Guide BRUCE BIXLER
  2. 2. Do you know about “LinkedIn Pulse” Hover and click on the blue LinkedIn Pulse Link
  3. 3. Do you know about “LinkedIn Pulse” Hover and click on the blue LinkedIn Pulse Link
  4. 4. Do you know about LinkedIn’s “Pulse” • • • • Home page newsfeed Can be changed hover over LinkedIn Pulse. This will take you to “LinkedIn Pulse” homepage You can select industries A. B. C. D. Your News sources Your “influencers” news articles All “influencers” on LinkedIn All Channels A. B. C. Over 32 Channels to choose from Share your news with others Over 40 news sources to choose from
  5. 5. Did you know you can share News?
  6. 6. Did you know you can share News? Sharing updates with connections Three selections 1. LinkedIn + Twitter 2. LinkedIn 3. Connections 4. Profiles that are updated at least ___(Times) a week are viewed ____ (Times) more often by recruiters
  7. 7. LinkedIn UPDATES
  8. 8. LinkedIn UPDATES
  9. 9. LinkedIn Optimizations What differentiates a LinkedIn profile from something like a resume is the opportunity to show your work by uploading files and adding links in your Experience and Summary sections. Take full advantage of adding links, especially when describing the work you completed in your previous roles. This will show to employers the quality of work you did with other employers. Your resumé is not going to attract your ideal clients. Why? One good reason – they don’t care about you! They only care about what you may be able to help them with. This is why your profile must be client focused on LinkedIn.
  10. 10. Install URL’s SlideShare Share ppt presentations, and video CV’s You can view all of your connections ppt
  11. 11. Did you know about LinkedIn Headlines • Your Headline should include your Unique Value Position using KEYWORDS, it is the most valuable piece of real estate on your LinkedIn profile. • Your headline is the most heavily weighted keyword search area on your profile. • Your Headline is the ONLY totally customizable section on your LinkedIn profile • You headline shows up in ____actions you take on LinkedIn • Your complete headline shows up on _______ search
  12. 12. LinkedIn Optimizations Make Your Headline Shine Your LinkedIn profile headline is prime real estate for two reasons. First, it’s the first phrase people will see about you when they click on your profile, and those first impressions are important. Second, it’s a keyword hot spot for anyone, recruiters especially, conducting searches on LinkedIn. If you are seeking fulltime work should keep three things in mind when writing headlines: •Use your headline to communicate your value to an employer. •Include keywords and phrases relevant to you and what you seek. This will help you appear in the right kinds of search results. •Target your desired industries. If you have a niche, make sure your headline communicates it clearly and specifically. Putting it all together, here’s one example: “Client-winning marketing specialist with 10 years experience in the healthcare and medical device industries”
  13. 13. Did you know about LinkedIn Current Position • Current position is the second most heavily weighted keyword search area on your profile • You must have a current title or you wont show up in search results • Current title: (Your Specialty) at Additional Resources • Current title: (Your Keyword) & Volunteer at Red Cross
  14. 14. Did you know about Current Job Titles Marketing Mgr & Group Owner at (Group Name) Marketing Manager at Self Employed Marketer Marketing Manager at Marketing Entrepreneur Marketing Manager at Additional Resource Marketing Manager at Marketing Consulting Marketing Manager at Independent Contractor Marketing Manager at Marketing Resource Marketing Mgr &Volunteer at Holy Family Marketing MGR & Network Facilitator at Harper College Marketing MGR & Group Facilitator at Job Search Circle
  15. 15. LinkedIn Optimizations Examples include: •A presentation (PowerPoint, SlideShare or other) that won you a client •PDFs of designs, logos, articles or other original work you created •A link to a web article you wrote or one that mentions you and your work •A graph or chart you presented that proved your effectiveness on a project
  16. 16. LinkedIn SimplyHired
  17. 17. LinkedIn SimplyHired
  18. 18. LinkedIn Outlook Connector Here’s what you can do today to start leveraging your professional network within Outlook: 1.Download the latest version of the Outlook Social Connector from Microsoft (Outlook 2003, 2007, or 2010 is required) 2.Once that is installed, download the LinkedIn Outlook Connector 3.Restart your Outlook and follow the instructions to connect your LinkedIn account to Outlook As soon as LinkedIn and Outlook are connected, Outlook will start bringing in information about your LinkedIn network. You should then start seeing profile photos and LinkedIn activity for any connection that e-mails you.
  19. 19. LinkedIn Rapportive
  20. 20. Did you know: Skills ENDORSEMENTS can be managed • Skills & Expertise(Keywords) • You can add and remove • You can manage • You can show or hide
  21. 21. Did you know: Skills ENDORSEMENTS can be managed • Skills (Keywords)
  22. 22. Did you know: Join Groups • Choose 45 groups where your target people or companies are • Join the 5 largest HR groups Your Specialty – – 10 to 15 groups HR – 5 to 10 Largest LinkedIn Groups
  23. 23. Did you Join 45 Groups? • Join groups to connect with others in your industry • Join groups to send messages • Join groups to follow others who will not connect • Join groups to SEARCH MEMBERS!
  24. 24. Do you Member search groups? Groups allow you to follow others in group Groups allow visibility to millions of connections Groups allow you to demonstrate your expertise
  25. 25. LinkedIn Group members Last Name Check the section “People Also Viewed”
  26. 26. LinkedIn Group members Last Name Copy Image URL Step one - copy image URL Step two - Open Google browser for Images Step 3 - Paste image URL into Google Image Search
  27. 27. Did you know : follow Companies
  28. 28. THANK YOU Contact Information @BruceBixler49 Bruce Bixler