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Schaumburg Library
BRUCE BIXLER How to Optimize
Your LinkedIn Profile
LinkedIn Job Seeker
Optimize LinkedIn Profile:“Settings”
LinkedIn: 2 Past positions
©Bruce Bixler
• Job Listing
• Hands on development of online, email, and text-
based marketing ...
LinkedIn Keywords
©Bruce Bixler bruce@hobknobery.com
Just LinkedIn Optimizations
• Where keywords are located
1B. B2B Sales at MNO Company
2B. Bilingual B2B Sales Professional at MNO Company
3B. Experienced Bilingual B2B Sales Profe...
http://www.linkedin.com/in/brucebixler49
Optimize LinkedIn: Complete Your Profile
Change the default URL for your
profile ...
LinkedIn: Optimized Summary
• Add descriptions to your LinkedIn Profile Summary
Section
– Summary should start with your e...
Optimize Secret #2: Past position (s) Titles
Optimize Profile: Skills & Endorcements
KEYWORDS
• Add KEYWORDS to your LinkedIn Profile Skills and
endorsements section
•...
LinkedIn Sales: “LinkedIn Mentions”
Updates Type (@)
• LinkedIn Mentions
©Bruce Bixler bruce@hobknobery.com
LinkedIn UPDATES
Did you know: Join Groups
• Choose 45 groups
where your target
people or
companies are
• Join the 5 largest HR
groups
Your...
LinkedIn Sales: “LinkedIn Mentions”
Updates Type (@)
• LinkedIn Mentions
©Bruce Bixler bruce@hobknobery.com
Did you Join 45 Groups?
• Join groups to connect with others in your industry
• Join groups to send messages
• Join groups...
The Interests section is heavily indexed on all fields. You can
add keywords followed by a comma, that shows your
professi...
Questions?
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
www.Hobknobery...
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2014 schaumburg Library Optimize LinkedIn Profile

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How to Optimize your LinkedIn profile for search. Learn where to optimize find keywords, why to join groups. Enhance and develop your LinkedIn profile with choice keywords and strategies to get results. Select which groups are better mentions, choose skills and expertise, and optimize other sections of your profile that most people don't know about.

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2014 schaumburg Library Optimize LinkedIn Profile

  1. 1. Schaumburg Library BRUCE BIXLER How to Optimize Your LinkedIn Profile
  2. 2. LinkedIn Job Seeker
  3. 3. Optimize LinkedIn Profile:“Settings”
  4. 4. LinkedIn: 2 Past positions ©Bruce Bixler • Job Listing • Hands on development of online, email, and text- based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals. • Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications. • Create and execute a strategic plan to expand the Bank's email marketing capabilities and effectiveness. • Help define social media strategy to meet the bank's objectives. Execute on that strategy over time. • Optimize page design using A-B testing. • Plan for internal advertising rotation to ensure optimization of ad space within our site. • Assist in the development of online advertising to promote brand and product/service awareness and drive traffic to our website. • Provide guidance to agency recommendations on search engine marketing. • Serves as a thought leader for the bank in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management. • Your Profile • Led development of online, email, and text-based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals. • Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications. • Created and executed a strategic plan to expand the company’s email marketing capabilities and effectiveness. • Helped define social media strategy to meet the company’s objectives. Execute on that strategy over time. • Optimized page design using A-B testing. • Planed for internal advertising rotation to ensure optimization of ad space within our site. • Assisted in the development of online advertising to promote brand and product/service awareness and drive traffic to our website. • Provided guidance to agency recommendations on search engine marketing. • Served as a thought leader for the company in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management
  5. 5. LinkedIn Keywords ©Bruce Bixler bruce@hobknobery.com
  6. 6. Just LinkedIn Optimizations • Where keywords are located
  7. 7. 1B. B2B Sales at MNO Company 2B. Bilingual B2B Sales Professional at MNO Company 3B. Experienced Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence Optimize Secret: Your Profile Headline
  8. 8. http://www.linkedin.com/in/brucebixler49 Optimize LinkedIn: Complete Your Profile Change the default URL for your profile to your name for LinkedIn & Google SEO http://www.linkedin.com/pub/bruce-bixler/16/171/493 Download Complete Guide
  9. 9. LinkedIn: Optimized Summary • Add descriptions to your LinkedIn Profile Summary Section – Summary should start with your email address and contact Information at the top – Summary paragraph one should be about what you do, your job title, and description and use keywords – Summary paragraph two should show how you have added value to a previous employer tell a story (SAR) Keywords – Summary paragraph three tell how you will solve a companies problems use a story (SAR) Keywords – Add specialties section: with keywords, keyword, KEYWORDS!
  10. 10. Optimize Secret #2: Past position (s) Titles
  11. 11. Optimize Profile: Skills & Endorcements KEYWORDS • Add KEYWORDS to your LinkedIn Profile Skills and endorsements section • June 26 added 8 skills • August 7th added 20 more skills
  12. 12. LinkedIn Sales: “LinkedIn Mentions” Updates Type (@) • LinkedIn Mentions ©Bruce Bixler bruce@hobknobery.com
  13. 13. LinkedIn UPDATES
  14. 14. Did you know: Join Groups • Choose 45 groups where your target people or companies are • Join the 5 largest HR groups Your Specialty – – 10 to 15 groups HR – 5 to 10 Largest LinkedIn Groups
  15. 15. LinkedIn Sales: “LinkedIn Mentions” Updates Type (@) • LinkedIn Mentions ©Bruce Bixler bruce@hobknobery.com
  16. 16. Did you Join 45 Groups? • Join groups to connect with others in your industry • Join groups to send messages • Join groups to follow others who will not connect • Join groups to SEARCH MEMBERS!
  17. 17. The Interests section is heavily indexed on all fields. You can add keywords followed by a comma, that shows your professional interests, follow it up by including your “signature block” data or your name (“I’m interested in furthering my engineering career in management roles. John Smith”). Either way, your common name will get a little less common on LinkedIn. Add the same job title (Keywords) in your interests section Keywords: You Are What Others Search!
  18. 18. Questions? Contact Information BruceBix49@gmail.com http://www.linkedin.com/in/brucebixler49 @BruceBixler49 www.Hobknobery.com THANK YOU

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