New framework for workplace health & wellness management which creates a digital channel to the health consumer that can lower risk of disease amongst key cohorts.
WeWa.life is a health and wellness platform (framework) for consumers (employees) and employers that increases digital health value by fostering a new level of efficient, evidenced-based personalized care and outcome delivery.
What problem do we solve?
Greatest failures of workplace health & wellness – poor outcomes, questionable economics and lack of trust.
All data is owned and controlled by the user as a Personal Health Record (PHR). Corporations, ASO’s and healthcare systems would be WeWa.Life program underwriters only. Users would be able to share data with other parties on the network.
WeWa.life - Better health and wellness for each individual
WeWa.life (Your Life)
Browning Rockwell, Founder
Model- Subscription XaaS
January 30, 2019
“One Size Does Not Fit All”
Better health and wellness for each individual
Revolutionizing Health & Wellness through Personalization
and Blockchain Technology
3 Greatest failures of workplace wellness – outcomes, economics and trust
Programs are expanding but the challenge lies in creating programs
and services that can measure results that, in turn, improve outcomes.
Corporate Health & Wellness Programs
Corporate wellness programs are a nearly $8 billion industry in the U.S. and
are expected to grow at a clip of nearly 7.8% through 2021.
The Global Wellness Institute puts that number at $40 billion worldwide,
even though only roughly 9% of the 3 billion-plus global workforce has
access to workplace wellness programs at their jobs.
In the USA, 1/3 of people who live to age 50 do
not live to age 75
86% of the $3.4T spent on healthcare in USA
(sick care) are on chronic diseases that can be
prevented or reversed based on lifestyle.
Only about 10% of health is influenced by
Let’s add healthy life years.
Devices: Exponential growth in wearable medical devices
and mHealth & wellness apps
▪ The U.S. market for wearable medical devices is expected to grow
from $2.5 billion in 2016 to nearly $8.7 billion in 2021 at a CAGR of
27.9% (Report Linker).
▪ 325,000 mobile health
apps were available in
2017. Since last year,
78,000 new health apps
have been added to
major app stores.
Data: Personal-Data Economy - #PGHD
➢ Non-transferable siloed person generated
health data (#PGHD)
➢ Inability to manage, consolidate and
integrate Personal Health Record (#PHR)
#MyData – individual owned federated
health & wellness database using blockchain
digital health ID and health wallet.
Digital identity that is permanent, portable,
private and completely secure.
153 exabytes (one exabyte = one billion gigabytes) produced in 2013 and an estimated 2,314 exabytes will be produced in 2020.
Health care data growth – 20X
One Size Does NOT Fit All
Revolutionizing Health & Wellness through Personalization and Blockchain Technology
Delivering better outcomes, economics and trust
and Health Age
Health & Wellness
Apps & Portals
Personalized health & wellness engagement, retention & insight
N of 1 Science
Qualitative & Quantitative Measures
Engagement & Behavior Change Model
otivated- External - Introjected- Identified–Integrated- Intrinsic
inationTheory(SDT) - Typesof M
most proactive – goals
proactive – self treated
reactive – family first
go to doctor at first sign of concern
live in „here and now”
Types of Motivation
lacking intent to act,
has low trust factor -
not willing to share
pressure to avoid guilt
behavior is part of
behavior feels good
• Basic human needs for autonomy,
competence and relatedness
• Level & Orientation of Motivation
Character of Health Types