DREAMING BIG Case Study: The Government Liaison Program of Professional Engineers OntarioJune 2011<br />Presented by: Howa...
Howard Brown, B.Journ, CAAP, APR<br />President<br />Brown & Cohen Communications & Public Affairs<br /><ul><li>Provided s...
Professional Engineers Ontario’s Government Relations Consultant since 2005
Former Special Assistant in the House of Commons, Ottawa
Ontario Policy Chair of the Liberal Party of Canada and the provincial party's Vice-President of Communications.
Published in the Toronto Star, the Globe and Mail, etc.
Recipient of the Governor General's Canada 125 Medal
Sits on the boards of the Canadian Club of Toronto and Mt. Sinai Hospital. Formerly on the Board of Directors for the Publ...
Bachelor of Journalism from Ryerson University in Toronto, has a Certified Advertising Agency Practitioner diploma from th...
Chair – Canadian Framework for Licensure
Member – Engineers Canada Government Relations and Public Affairs Committee
On the boards of the Certified Management Accountants, Ontario Energy Network and the Yves Laundry Foundation.
Chaired the Licensing and Occupations Bridging Working Group of the Toronto Region Immigrant Employment Council.
Member of the Ontario Minister of Citizenship and Immigration’s Roundtable
Master of Business Administration from the University of Toronto and a Bachelor of Applied Science in Electrical Engineeri...
You too can be an engineer! <br />
Ontario Building Code Act<br />“It is clear we are at an impasse”<br />~ Then PEO President Bob Goodings, P.Eng., <br />in...
Ontario Superior Court BacksEngineers’ Claim of Intrusion<br />Court ruled that the exclusive jurisdiction of PEO extends ...
Case Study – PEO and the Government Liaison Program<br />PEO’s regulatory mandate was being undermined and threatened by c...
MARCH 2006 – Court Challenge
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Canadian Institute - Government Relations & Lobbying - June 2011

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June 2011 at the Marriott Bloor Yorkville Hotel, Toronto, Ontario.

"Dreaming Big", A case study presentation for the Canadian Institute's Advanced Forum on Government Relations & Lobbying.

Presented by Howard Brown, President of Brown & Cohen Communications & Public Affairs Inc. and Kim Allen, P.Eng., CEO & Registrar, Professional Engineers Ontario.

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  • President Diane Freeman (left) with the Women in Engineering panel members; Nancy Hill, Monique Frize, Valerie Davidson and Wendy CukierHon. Attorney General Chris Bentley during his keynote address to the OCEPP 2010 Public Policy Conference.
  • Canadian Institute - Government Relations & Lobbying - June 2011

    1. 1. DREAMING BIG Case Study: The Government Liaison Program of Professional Engineers OntarioJune 2011<br />Presented by: Howard Brown, President, Brown & Cohen Communications & Public Affairs Inc.<br />Kim Allen, P.Eng., Chief Executive Officer and Registrar,<br />Professional Engineers Ontario<br />
    2. 2. Howard Brown, B.Journ, CAAP, APR<br />President<br />Brown & Cohen Communications & Public Affairs<br /><ul><li>Provided strategic counsel to over 175 companies since 1991
    3. 3. Professional Engineers Ontario’s Government Relations Consultant since 2005
    4. 4. Former Special Assistant in the House of Commons, Ottawa
    5. 5. Ontario Policy Chair of the Liberal Party of Canada and the provincial party's Vice-President of Communications.
    6. 6. Published in the Toronto Star, the Globe and Mail, etc.
    7. 7. Recipient of the Governor General's Canada 125 Medal
    8. 8. Sits on the boards of the Canadian Club of Toronto and Mt. Sinai Hospital. Formerly on the Board of Directors for the Public Affairs Association of Canada,Metro Toronto Convention Centre and the Brain Injury Association of Canada
    9. 9. Bachelor of Journalism from Ryerson University in Toronto, has a Certified Advertising Agency Practitioner diploma from the Institute of Canadian Advertising and has been designated as an Accredited Public Relations professional by the Canadian Public Relations Society.</li></li></ul><li>Kim Allen, P.Eng. MBA, FEC<br />Chief Executive Officer and Registrar<br />Professional Engineers Ontario<br /><ul><li>Extensive management background includes: CEO of a publicly traded telecommunications company, founding President of a joint venture with a major US utility, CEO of a major public utility and management positions with a large, integrated utility that included retail, engineering, operations, safety and information systems functions.
    10. 10. Chair – Canadian Framework for Licensure
    11. 11. Member – Engineers Canada Government Relations and Public Affairs Committee
    12. 12. On the boards of the Certified Management Accountants, Ontario Energy Network and the Yves Laundry Foundation.
    13. 13. Chaired the Licensing and Occupations Bridging Working Group of the Toronto Region Immigrant Employment Council.
    14. 14. Member of the Ontario Minister of Citizenship and Immigration’s Roundtable
    15. 15. Master of Business Administration from the University of Toronto and a Bachelor of Applied Science in Electrical Engineering from the University of Ottawa. </li></li></ul><li>Professional Engineers Ontario<br />Through the Professional Engineers Act, PEO governs over 80,000 licence and certificate holders and regulates professional engineering in Ontario to serve and protect the public. Professional engineering safeguards life, health, property, economic interests, the public welfare and the environment.<br />
    16. 16. You too can be an engineer! <br />
    17. 17. Ontario Building Code Act<br />“It is clear we are at an impasse”<br />~ Then PEO President Bob Goodings, P.Eng., <br />in an August 2005 letter to the Honourable John Gerretsen, <br />then Minister of Municipal Affairs and Housing<br />
    18. 18. Ontario Superior Court BacksEngineers’ Claim of Intrusion<br />Court ruled that the exclusive jurisdiction of PEO extends unequivocally to areas of building code compliance<br />PEO consistently made the points the Court agreed with, and in every reasonable way sought to convince the government<br />At considerable effort and expense, we took the only way left to us<br />GR efforts built a stronger relationship<br />
    19. 19. Case Study – PEO and the Government Liaison Program<br />PEO’s regulatory mandate was being undermined and threatened by competing regulatory regimes being set up by the government.KEY TO SUCCESS:<br /><ul><li>Challenged the Ministry of Municipal Affairs and Housing
    20. 20. MARCH 2006 – Court Challenge
    21. 21. OCTOBER 2006 – Case Heard
    22. 22. MAY 2007 – Court rules unanimously that the Ministry overstepped their mandate and bounds
    23. 23. MAY 2007 – Government decided NOT to appeal ruling
    24. 24. MAY 2011 – Progress still being made to ensure PEO’s jurisdiction remains paramount</li></li></ul><li>Government's View of PEO’s Efforts<br />“When I first took office (in 2003), the Ministry of the Attorney General didn’t have much of a file on the engineering profession. Fast forward four years, and engineers are on the radar screen. You have engaged the profession in getting the government’s attention.”<br />~ David Zimmer, MPP Willowdale <br />Parliamentary Assistant to the Attorney General <br />September 2007<br />
    25. 25. Key GLP Messages<br />PEO has a legislative mandate under the Professional Engineers Act<br />Self-regulating profession has been successfully serving and protecting the public for 85 years<br />Past decade more than one million building permits issued in Ontario, <br />29 complaints by building officials <br />23 resulted in discipline hearings<br />Government should consult with PEO on any new policy directions affecting regulation of engineering<br />
    26. 26. Communicating the Issues<br /><ul><li>Custom website
    27. 27. Position statements on-line
    28. 28. Chapters engaging MPPs
    29. 29. Contact with Ministers
    30. 30. GLP toolkit
    31. 31. GLP Weekly
    32. 32. Regular column in magazine</li></li></ul><li>Building Bridges<br /><ul><li> Improved government understanding</li></ul> <br /><ul><li> Same side of the table
    33. 33. Relationships between the 36 PEO chapters
    34. 34. Ontario Centre for Engineering and Public Policy (OCEPP) </li></ul>Since 2005…<br />
    35. 35. Politics Can Be a Force For Change<br />Pierre Trudeau15th Prime Minister of Canada<br />Nelson MandelaPresident of South Africa 1994-99<br />Barack Obama44th President of the United States<br />
    36. 36. We Need Our Voices Heard in Parliament<br />The GLP has a goal of having11 engineers in the 2011 legislature<br />Annual Queen’s Park days<br />Over 90 MPP meetings<br />Presentations to legislative committees<br />GLP updates to PEO members <br />Town hall meetings<br />
    37. 37. Building Ongoing Relationships:<br />Uses its province-wide strength to get the message across to all levels of government. <br />The Government Liaison Program engages members in a number of initiatives through a comprehensive three-pronged approach:<br />1. Facilitating strong, on-going relationships between chapter members and theirlocal MPPs2. Actively monitoring and taking action on policy proposals and upcoming legislation that could affect PEO and the Professional Engineers Act3. Providing communications & policy support to express PEO policy positions togovernment policy makers<br />
    38. 38. Ontario Centre for Engineering <br />and Public Policy<br />Engineers in Ontario have a hand in:<br />Fair Access to Regulated Professions Act - 2006<br />Green Energy and Economy Act - 2009<br />Water Opportunities and Water Conservation Act - 2010<br />Open for Business Act - 2010<br />But not limited to these alone…<br /><ul><li>Health care
    39. 39. Environment
    40. 40. Infrastructure
    41. 41. Food Safety</li></li></ul><li>Open for Business Act, 2010<br />166-page piece of legislation amended 41 Acts. <br />66 amendments to the Professional Engineers Act encompassed approximately 10% of the Act. <br />The amendments harmonize PEO’s requirements with national requirements, make our Act and processes more transparent, reduce administrative burden, and is good for business.<br />
    42. 42. What did we do to keep in touch?<br /><ul><li>Government Strategy- Meetings with Ministers, Deputy Ministers, MPPs, MPs, Att. General’s Office, Premier’s Office, etc.- Attend annual meetings, events and fundraisers
    43. 43. Opposition Strategy
    44. 44. Media Strategy- Op. Ed. articles, interviews- TV (The Agenda with Steve Paikin), Social Media- Trade and mainstream magazines, newspapers and newsletters
    45. 45. Internal Communication Strategy- Built relationships with 36 Chapters
    46. 46. Stakeholder Strategy- PEO Council and the 80,000 Engineers</li></li></ul><li>So many questions… one answer<br />How can we make a difference?<br />How do we get our voice heard?<br />How can we participate in change?<br />GET INVOLVED…<br />
    47. 47. Thank you! Questions?<br />For more information contact:Howard BrownBrown & Cohen Communications & Public Affairs321 Brooke Avenue, Toronto, ON M5M 2L4www.brown-cohen.com416-844-1180<br />howard@brown-cohen.com<br />Kim AllenProfessional Engineers Ontario101-40 Sheppard Ave. W, Toronto, ON www.peo.on.ca416-840-1102<br />kallen@peo.on.ca<br />

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