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Social Media Marketing: Do's and Don'ts
1. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
SOCIAL MEDIA MARKETING
AT ITS BEST
2. AGENDA
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
1. Introduction
1. Compelling statistics
2. A social media marketing lie and truth
3. Abilities of social media
4. Do’s and Don’ts
5. HUGE announcement from Google
3. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Web Design and Inbound Marketing Agency
• SEO, social media, blogging and email marketing
• Strong design background
4. SOCIAL MEDIA STATISTICS
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Over 80% of Americans use social media
• 93% of social media users believe a company
should have a social media presence
• There are nearly 1.4 billion Facebook users
• 80% of Pinterest users are women
– 88% have purchased a pinned product
5. SOCIAL MEDIA MARKETING
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
Social media
combines mass
media with
personalized,
two-way
communication.
6. SOCIAL MEDIA MARKETING TRUTH
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
By itself, social
media will likely
not result in direct
customer
acquisitions…
7. WHAT MAKES A SALE?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Awareness
• Word of mouth
• Positive reviews
(“social proof”)
• Trust
8. WHAT DOES SOCIAL MEDIA
INFLUENCE?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Awareness
• Word of mouth
• Positive reviews
(“social proof”)
• Trust
9. SOCIAL MEDIA IS MORE THAN JUST
MARKETING
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Public relations
• Customer service
• Building brand loyalty
• Collaboration
• Networking
11. DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Know your customers
• Be where they are and tailor your
content around them
• Feel the need to be present on
EVERY social media channel
12. DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Be active and engaged
• Listen and chime in
• Be overactive
– Facebook & LinkedIn: 1-2 posts/day
– Twitter: 3-6 tweets/day
13. DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Share others’ content
• 80/20 rule
• Only post your own content or
website links
14. DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Be helpful
• Establish and build trust
• Look to sell
15. DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Have a personality
• Be funny, witty or light-hearted
(be YOU!)
• Be afraid to use paid social ads
(but use targeting!)
16. DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Plan ahead with editorial calendars
• Be consistent
• Forget to monitor for comments,
compliments or complaints
17. DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Use visuals in EVERY post
• Expect to GET without first GIVING
18. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
HUGE ANNOUNCEMENT FROM GOOGLE
19. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
THE MOBILE APOCALYPSE
20. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
MOBILE FRIENDLY
• “Mobile-friendly” label shows in
mobile search results
• What is “mobile-friendly”?
– No Flash software
– Text is easily readable without zooming
– Content is resized to fit the user’s
screen automatically (responsive)
21. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
MOBILE FRIENDLY
• Starting April 21st
, Google will begin using mobile-
compatibility as a ranking factor
• Mobile-friendly websites will be favored in Google
search results
• Great for mobile-optimized
websites
• Bad for everyone else