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Eyetracking2

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This slide show explains how Eye tracking technology is used in social media.

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Eyetracking2

  1. 1. How Eye Tracking is used in Social media
  2. 2. <ul><ul><li>Tracks a persons eye movement </li></ul></ul><ul><ul><li>It measures the pupils change in diameter </li></ul></ul><ul><ul><li>Watches how ones pupils reacted to an object </li></ul></ul><ul><ul><li>Tells how interested a person is at the object they are viewing </li></ul></ul>What Eye Tracking does?
  3. 3. <ul><ul><li>Web site navigation </li></ul></ul><ul><ul><ul><li>Look for specific info </li></ul></ul></ul><ul><ul><ul><li>How they compare objects </li></ul></ul></ul><ul><ul><ul><li>Navigation of website </li></ul></ul></ul><ul><ul><ul><li>Scans behavior </li></ul></ul></ul><ul><ul><ul><li>Missed elements </li></ul></ul></ul><ul><ul><ul><li>Any Confusing element </li></ul></ul></ul>  How this Technology is used in social media
  4. 4. <ul><ul><li>Done by  OneupWeb </li></ul></ul><ul><ul><ul><li>A marketing provider </li></ul></ul></ul><ul><ul><li>Tracked Facebook , Twitter, Youtube </li></ul></ul><ul><ul><li>To find out If people really looked at paid adds </li></ul></ul><ul><ul><li>when were they likely to look at them </li></ul></ul>Social Media Eye Tracking Study
  5. 5. The Results <ul><li>“ The study found that 65% of participants engaged with sponsored ads within the first 10 seconds of their search. ” </li></ul><ul><li>“ Scan paths do not follow the order of the search result positions” </li></ul><ul><li>“ sponsored ads were looked at before the third or fourth result.”  </li></ul><ul><li>“ There is not a significant difference in fixation duration across the first four results or sponsored ads on both Facebook and YouTube. ” </li></ul><ul><li>Info found At http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/13/social-media-eye-tracking-study.aspx </li></ul>

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