2. Promoting Back to School Upon walking into Target, the very first thing I read hanging from the ceilings was the back to school promotional “Get Ready… Get Set… SAVE”. The timing is appropriate here, since school will be starting in August. The demand is there.
3. College Essentials 2010 The first few aisles in the store were the college essentials. Signs are posted on every aisle to promote the back to school products needed for college. The signs and location of these products made them pretty hard to miss. This sale promotional definitely catching the attention of shoppers!
4. Following the Path Continuing down the main aisles, signs lead me to the school supplies. Being as the supplies in Target are always located in the far corner of the store, this is very convenient for those who don’t know where to find them. These signs were located throughout the store so anyone could get to the school supplies from wherever they are shopping.
5. One Sales Promotion For All Products The get back to school sales promotional was being used all over the store to sell various products. This picture is an example of a product that is being promoted by the back to school theme. Others included clothes, furniture for college apartments, cleaning products, food, and much more. Target is merchandising these products in an effective way.
6. The Finish Line Finally making it to the product, school supplies, everything the signs promoted was to be found, back to school supplies for low prices.
7. On My Journey On my way to the school supplies I noticed that Toy Story 3 was themed all around the toys. This is an example of good merchandising because both Target and the Toy Story 3 movie are being promoted here.
