Is there a strategic approach to content management that best serves the needs of local stations, our networks, and most importantly our users and communities? During this two-part session we’ll be doing some heavy lifting to develop a roadmap for content management at your station and beyond. During the first hour, we’ll review a Brief History of the CMS, and how considerations about content management have shifted from publishing web pages to distribution across diverse platforms and services. We’ll then ask you to contribute your challenges, frustrations, and insights, and compile a set of shared definitions and requirements for online content management. During the second hour, we'll address the topics raised in the first part and look for solutions with our panelists from NPR Digital Services and PBS Interactive.