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The Hottest E-Commerce Fashion and Beauty Trends - Heather Nigro, Moxxii

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Bronto Summit 2017

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The Hottest E-Commerce Fashion and Beauty Trends - Heather Nigro, Moxxii

  1. 1. Copyright © 2017
  2. 2. Copyright © 2017 Moxxii will be talking about his own brand's products and/or services, which it makes available directly to customers. The statements and opinions contained herein are those of Moxxii and not of Oracle. Oracle has not verified any statements or claims herein and assumes no responsibility for such statements or claims. CAUTIONARY NOTE:
  3. 3. Copyright © 2017 Presented By Heather Nigro of Moxxii THE HOTTEST E-COMMERCE FASHION AND BEAUTY TRENDS
  4. 4. Copyright © 2017 TRENDS DEFINING THE FUTURE OF ECOMMERCE FASHION BEAUTY TECHNOLOGY
  5. 5. Copyright © 2017 ABOUT COMMERCE STRATEGY CONVERSION OPTIMIZATION ADVANCED ANALYTICS
  6. 6. Copyright © 2017 EMPOWERING COMMERCE FOR RETAILERS
  7. 7. Copyright © 2017 TRENDS DEFINING THE FUTURE OF ECOMMERCE Fashion and Technology are Like Sushi.
  8. 8. Copyright © 2017 NEW STATUS SYMBOL IS SOCIAL
  9. 9. Copyright © 2017 NEW STATUS SYMBOL IS SOCIAL Tarte… Pairing Lifestyle and Influencers Into Full Brand Experience.
  10. 10. Copyright © 2017 NEW STATUS SYMBOL IS SOCIAL Crowd Sourcing for New Product Development Only Beauty Brand to Beta-Test Instagram’s Shopping Feature.
  11. 11. Copyright © 2017 DATA DRIVEN STYLE
  12. 12. Copyright © 2017 DATA DRIVEN STYLE Lime Crime Is Using Visual Analytics to Track the Shoppers Journey and See Exactly Where and Why They Are Abandoning Their Cart.
  13. 13. Copyright © 2017 DATA DRIVE STYLE Ted Baker Is the First Fashion Designer to Invest in a 360o Shoppable Story.
  14. 14. Copyright © 2017 COUTURE OF CUSTOMER CONVERSATION
  15. 15. Copyright © 2017 COUTURE OF CUSTOMER CONVERSATION 1:1 Customer Conversation. CRM + eComm Integration. Stories, Products, Product Tips Incorporated.
  16. 16. Copyright © 2017 Covergirl Chatbot COUTURE OF CUSTOMER CONVERSATION Mobile Commerce Meaningful Dialog Influencer Driven
  17. 17. Copyright © 2017 ON-DEMAND SHOPPING
  18. 18. Copyright © 2017 ON-DEMAND SHOPPING
  19. 19. Copyright © 2017 ON-DEMAND SHOPPING • Technology Gives Customers More Choice and Involvement in Creating Clothing. • Helps Designers to Reduce Overages and Discounting Due to On-demand Inventory.
  20. 20. Copyright © 2017 EXPONENTIAL TECHNOLOGY
  21. 21. Copyright © 2017 eBay Australia and Myer Launch First Virtual Reality Department Store. EXPONENTIAL TECHNOLOGY
  22. 22. Copyright © 2017 EXPONENTIAL TECHNOLOGY Virtual In-Room Reality Allows In-Room Shopping With Assistance of a Personal Stylist.
  23. 23. Copyright © 2017 HOT OR NOT
  24. 24. Copyright © 2017 FASHION VICTIM
  25. 25. Copyright © 2017 OUT: DIAGNOSTIC QUIZZES
  26. 26. Copyright © 2017 IN: FILTERS, INFORMATIVE IMAGERY AND VIDEO TUTORIALS
  27. 27. Copyright © 2017 OUT: FACEBOOK POSTS
  28. 28. Copyright © 2017 IN: LIVE VIDEO STREAM Live Video Is More Appealing to Brand Audiences: 80% Would Rather Watch Live Video From a Brand Than Read a Blog, and 82% Prefer Live Video From a Brand to Social Posts.
  29. 29. Copyright © 2017 OUT: MODAL POP-UPS
  30. 30. Copyright © 2017 IN: FULL SCREEN OVERLAY
  31. 31. Copyright © 2017 OUT: BLACK FRIDAY AND CYBER MONDAY
  32. 32. Copyright © 2017 IN: EARLY NOVEMBER
  33. 33. Copyright © 2017 KEY TAKEAWAYS
  34. 34. Copyright © 2017 Customers Are Drawn to Experiences. Shopping Behavior Has Changed As a Result. Uncover the Unspoken Conversation of the Customer Through Analytics. Connect With Shoppers Where They Are and Speak Their Language. Innovation Such As VR Is Not A Gimmick. It’s Here to Stay.
  35. 35. Copyright © 2017 Heather Nigro heather@moxxii.consulting (239) 298-9280 Thank You

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