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Video is a proven way to increase site conversion, drive more revenue and improve customer engagement. In this session, we will first discuss how ecommerce sites of any size can better leverage video in social, on-site, and in email - providing examples and best practices. We will then discuss a multi-channel case of a Bronto customer who has successfully used video to increase email effectiveness and revenue with Bronto to enhance product page architecture and build an engaging social community. Lastly, we will provide actionable takeaways for how session participants can start developing a video strategy for their brand. This includes strategic starting points and steps for in-house production.