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Social Media ContestsMade EasyCreating Winning Campaigns
The Playersa.k.a., your presenters
The PlayersReneé Spurlin, vice president of clientservices, communications 21   Sets social media strategy, launches plat...
The Object of the Game
Benefits of Social Media ContestsUse social media contests to:   Build fans/followers   Drive conversations and    engag...
Before You Roll the DiceTerms of Use
Facebook: Terms of UseMust: Use third-party platform       i.e., tab, app, canvas page   Have official rules releasing ...
Twitter: Terms of Use(Almost) Anything GoesOnly limitations: Don’t encourage  people to create  multiple accounts Don’t ...
YouTube: Terms of UseContests only permitted for approvedpartners/advertisers Must have thousands of views on  multiple v...
Pinterest: Terms of UseContests not explicitly addressed in Terms of Use Brands are currently running sweepstakes, best  ...
Google+: Terms of Use           Contests/         Sweepstakes/          Promotions
Pop Quiz: Is this contest “legal”?
Pop Quiz: Is this contest “legal”?
Pop Quiz: Is this contest “legal”?
Pop Quiz: Is this contest “legal”?
Setting Up Your Game BoardContest Types
Facebook: Contest TypesSweepstakes   Complete a webform to be    entered to win
Facebook: Contest TypesTrivia      Complete a webform with correct answer to be       entered to win
Facebook: Contest TypesNomination/Voting     Webform for nominations     Select finalists     Webform for voting
Facebook: Contest TypesPhoto/Video contest     Provide link to submission
Twitter: Contest TypesSweepstakes Followers @Replies Retweets Hashtag use
Twitter: Contest TypesTrivia Participants use @Reply to answer
Twitter: Contest TypesContent Ask people to post comments or photos on  particular topic
Twitter: Contest TypesReward purchase or visits Contest participants end invoice number or photo
Pop Quiz: What’s Wrong with This Picture?
Pop Quiz: What’s Wrong with This Picture?
Pop Quiz: What’s Wrong with This Picture?
Choosing Your PartnerIntegrating Bronto
Why Bronto?Integrate contest entries withyour database.Simplifies automatedcampaigns to entrants. Voting reminders Winne...
Creating Your Entry FormUse Bronto webforms to supportsocial media contests: Determine entry method       check box, com...
Creating Your Entry FormEmbed Bronto webform code into Facebook tabsthrough iframe appDetermine whether to require likes o...
Winning MovesFinal Tips
Final TipsContests also must comply withapplicable local laws.Be creative!Test   Change prize levels, messaging,    entry...
Instant ReplayUse contests to:   Gain fans/followers   Increase engagement   Drive conversationsPay attention toTerms o...
The Game is Over                   Contact Us:      reneespurlin@c21pr.com/@imapepper        tanderson@c21pr.com/@telleen ...
Social Media Contests Made Easy
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Social Media Contests Made Easy

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Facebook, Twitter, YouTube and Google+ each have specific guidelines on running contests and promotions, and we see hundreds of businesses violate these rules each day – running the risk of having their pages shut down. In this presentation, we’ll outline what you need to know to run effective campaigns on the latest social media platforms. Once attendees have an understanding of the possible uses and limitations of each platform, we’ll show you how to avoid spending thousands on third-party Facebook contest platforms by successfully incorporating Bronto into your promotions. We’ll close by sharing real life examples and results from effective social media contests.

Social Media Contests Made Easy

  1. 1. Social Media ContestsMade EasyCreating Winning Campaigns
  2. 2. The Playersa.k.a., your presenters
  3. 3. The PlayersReneé Spurlin, vice president of clientservices, communications 21 Sets social media strategy, launches platforms and trains executives on social media best practices Social media chair/president-elect, AMA Atlanta @imapepperTelleen Anderson-Lozano, accountmanager, communications 21 Runs successful social media strategies, contests and content for B2B and B2C clients Google Analytics Certified Professional Marketing Experiments certification in Landing Page Optimization @telleen
  4. 4. The Object of the Game
  5. 5. Benefits of Social Media ContestsUse social media contests to: Build fans/followers Drive conversations and engagement Gain feedback Reward customersDoes it work? Cold Stone Creamery gained 66,000 new fans over an 8-week period with a flavor creation contest. Crate and Barrel Ultimate Wedding contest gained 17,000 entries valued at more than $2,000 each.
  6. 6. Before You Roll the DiceTerms of Use
  7. 7. Facebook: Terms of UseMust: Use third-party platform  i.e., tab, app, canvas page Have official rules releasing Facebook from liabilityMust not: Use Facebook features for registration Reward Facebook interactions Use Facebook features for voting Notify winners through FacebookMay: Require page like to access contest registration
  8. 8. Twitter: Terms of Use(Almost) Anything GoesOnly limitations: Don’t encourage people to create multiple accounts Don’t encourage posting same Tweet repeatedly
  9. 9. YouTube: Terms of UseContests only permitted for approvedpartners/advertisers Must have thousands of views on multiple videos to be consideredIf approved: Must be a game of skill May not use YouTube functions, including views, likes or comments for voting May not use data collected (even if user opts in)
  10. 10. Pinterest: Terms of UseContests not explicitly addressed in Terms of Use Brands are currently running sweepstakes, best pinboard, like and repin contestsHowever, Terms include: “For personal and non- commercial purposes” May not use “Pinterest name, any Pinterest trademark, logo or other proprietary information without … express written consent.”
  11. 11. Google+: Terms of Use Contests/ Sweepstakes/ Promotions
  12. 12. Pop Quiz: Is this contest “legal”?
  13. 13. Pop Quiz: Is this contest “legal”?
  14. 14. Pop Quiz: Is this contest “legal”?
  15. 15. Pop Quiz: Is this contest “legal”?
  16. 16. Setting Up Your Game BoardContest Types
  17. 17. Facebook: Contest TypesSweepstakes  Complete a webform to be entered to win
  18. 18. Facebook: Contest TypesTrivia  Complete a webform with correct answer to be entered to win
  19. 19. Facebook: Contest TypesNomination/Voting  Webform for nominations  Select finalists  Webform for voting
  20. 20. Facebook: Contest TypesPhoto/Video contest  Provide link to submission
  21. 21. Twitter: Contest TypesSweepstakes Followers @Replies Retweets Hashtag use
  22. 22. Twitter: Contest TypesTrivia Participants use @Reply to answer
  23. 23. Twitter: Contest TypesContent Ask people to post comments or photos on particular topic
  24. 24. Twitter: Contest TypesReward purchase or visits Contest participants end invoice number or photo
  25. 25. Pop Quiz: What’s Wrong with This Picture?
  26. 26. Pop Quiz: What’s Wrong with This Picture?
  27. 27. Pop Quiz: What’s Wrong with This Picture?
  28. 28. Choosing Your PartnerIntegrating Bronto
  29. 29. Why Bronto?Integrate contest entries withyour database.Simplifies automatedcampaigns to entrants. Voting reminders Winner announcements Special offersOther third-party applicationsrequire subscription fees orshared data access.
  30. 30. Creating Your Entry FormUse Bronto webforms to supportsocial media contests: Determine entry method  check box, comment box, link submission, etc. Determine fields needed Don’t forget the opt-inCreate form Link to official rules
  31. 31. Creating Your Entry FormEmbed Bronto webform code into Facebook tabsthrough iframe appDetermine whether to require likes on Facebook toaccess form.
  32. 32. Winning MovesFinal Tips
  33. 33. Final TipsContests also must comply withapplicable local laws.Be creative!Test Change prize levels, messaging, entry methods, etc.Measure results.
  34. 34. Instant ReplayUse contests to: Gain fans/followers Increase engagement Drive conversationsPay attention toTerms of Use Each platform unique Change oftenUse webforms to create: Sweepstakes Trivia contests Voting competitions And lots more
  35. 35. The Game is Over Contact Us: reneespurlin@c21pr.com/@imapepper tanderson@c21pr.com/@telleen 404-814-1330 www.c21pr.com

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