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The most efficient path to higher revenue is through existing customers. And the most effective way to turn one-time buyers into repeat customers is to create campaigns that draw upon past-purchase information. The problem? This info is typically unavailable, incomplete or difficult for marketers to access and use. Bronto makes it easier and faster for commerce marketers to create segments and campaigns that are based on rich past-purchase data. This session will walk through the ever-important first step toward this nirvana – importing orders – as well as provide examples of the magic that happens when Bronto and your commerce platform collide.