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Look Smart: Top 5 Quick & Easy Ways to Evaluate Email Performance
Brand and Communications Manager
Bronto’s platform for monitoring sends is great, but are you using everything you can to efficiently check how your campaigns are doing?
· Individual Message Reporting: Green or Blue Metrics? Learn why CPAP.com uses the green metrics to track performance over time. Also, learn about categorizing messages to understand how they truly stack up against one another.
· Delivery Groups: Aggregate your related sends to see how your campaigns do as a whole. Click reports are a great way to see what items your customers are the most interested in over a greater period of time.
· Monthly / Quarterly Reports: What are you doing to monitor your list and revenue growth? Set up segments to get an at-a-glance look at how you are growing incrementally.
· Year-Over-Year Performance: Learn some basic calculations to give insight into your annual performance.
· Projecting Growth: Use these simple formulas to project your revenue and proﬁt in different areas for upcoming months. This method can help you identify key areas where you can focus your efforts.
Ashley Thompson will go through concrete examples to show how to make calculations for each of these areas.