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In Pursuit of One-to-One Marketing - Mark Estrada, Lucky


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Bronto Summit 2017

Published in: Marketing
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In Pursuit of One-to-One Marketing - Mark Estrada, Lucky

  1. 1. Copyright © 2017 [Partner Name] will be talking about its own products and/or services, which it makes available directly to customers. The statements and opinions contained herein are those of [Partner Name] and not of Oracle. Oracle has not verified any statements or claims herein and assumes no responsibility for such statements or claims. CAUTIONARY NOTE:
  2. 2. Copyright © 2017 The benefits of one-to-one marketing and how to develop your strategy, including a number of great use cases for incorporating one-to-one marketing and tips for using Bronto as part of this marketing strategy. In Pursuit of One-to-One Marketing #brontosummit
  3. 3. Copyright © 2017 One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. WHAT IS ONE-TO-ONE?
  4. 4. Copyright © 2017 • Increase Engagement • Increase Conversion • Decrease Customer Loss WHAT ARE THE BENEFITS?
  5. 5. Copyright © 2017 • Data Health • Actionable Data • Available Technology • Bandwidth THE PURSUIT
  6. 6. Copyright © 2017 An overview of data housing, sources, accuracy and integration. DATA HEALTH
  7. 7. Copyright © 2017 Data that supports business goals and drives marketing initiatives. ACTIONABLE DATA
  8. 8. Copyright © 2017 Do you have access to the technology needed to pursue one-to-one marketing strategies? Also, do you have the time and resources available to dedicate to this initiative? AVAILABLE TECHNOLOGY & BANDWIDTH
  9. 9. Copyright © 2017 Serving highly relevant content based on the customer’s profile information results in higher engagement across multiple KPI’s INCREASE ENGAGEMENT
  10. 10. Copyright © 2017 Increase conversion along with engagement by serving relevant content based on profile information then work with your site merchandisers to drive the experience through to conversion. INCREASE CONVERSION
  11. 11. Copyright © 2017 Decrease customer loss by implementing retention measures based on behavior data. Then implement using workflows and segmentation. DECREASE CUSTOMER LOSS
  12. 12. Copyright © 2017 One-to-one Marketing is only effective if you have the data to support it. WHERE TO START?
  13. 13. Copyright © 2017 One-to-one Marketing is: meeting the customers expectation by leveraging customer profile information to serve highly relevant content. IN CONCLUSION
  14. 14. Copyright © 2017 Thank You Contact Information
  15. 15. COLOR PALETTE The color palettes should display the Bronto palette. If not, you can grab the colors from the swatches below with the eyedropper tool. COLORS & LOGOS Font: Calibri Regular & Calibri Bold