Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Surfing Dogs Drive Digital Traffic - Steven Perissinotto, VetShop Group

144 views

Published on

Bronto Summit 2017

Published in: Marketing
  • Be the first to comment

How Surfing Dogs Drive Digital Traffic - Steven Perissinotto, VetShop Group

  1. 1. Copyright © 2017 Steven Perissinotto will be talking about his own brand's products and/or services, which it makes available directly to customers. The statements and opinions contained herein are those of Steven Perissinotto and not of Oracle. Oracle has not verified any statements or claims herein and assumes no responsibility for such statements or claims. CAUTIONARY NOTE:
  2. 2. Copyright © 2017 How Surfing Dogs Drive Digital Traffic Steven Perissinotto, VetShopGroup #brontosummit
  3. 3. Copyright © 2017
  4. 4. Copyright © 2017 THINGS WERE DIFFERENT IN 1999
  5. 5. Copyright © 2017 STANDING OUT IS HARD
  6. 6. Copyright © 2017 The Surfing Dog Spectacular is an invitational dog surfing event within the Noosa Festival of Surfing, in which 10 to 12 dogs take to the waves for 10 minutes, competing to be judged “Australia’s Best Surfing Dog” by a panel of judges.”
  7. 7. Copyright © 2017 LET’S CROSS TO THE VIDEO REPLAY
  8. 8. Copyright © 2017
  9. 9. Copyright © 2017 • 6 years • 12 Dogs • 6,000+ Attendees • 19 Million+ Video Views THE NUMBERS
  10. 10. Copyright © 2017
  11. 11. Copyright © 2017 TRAFFIC
  12. 12. Copyright © 2017 SALES 30 days after the event: UP 4% 30 to 60 days after the event: UP 14%
  13. 13. Copyright © 2017
  14. 14. Copyright © 2017 • Pre-event: 2 x 5 x 8 • On the Day: 6 x 8 • Post-event : 2 x 10 x 2 + 2 x 2 x 6 • Total: 192 hours THE COSTS CAN ADD UP
  15. 15. Copyright © 2017
  16. 16. Copyright © 2017
  17. 17. Copyright © 2017
  18. 18. Copyright © 2017
  19. 19. Copyright © 2017
  20. 20. Copyright © 2017 FOR THE FREE STUFF, GO HERE RIGHT NOW! VetShopMax.com/Bronto2017
  21. 21. Copyright © 2017 SEE MORE AT SURFINGDOGSPECTACULAR.COM.AU
  22. 22. Copyright © 2017 Thank You steven@vetshopgroup.com https://au.linkedin.com/in/stevenperissinotto

×