For a small business, executing one successful email campaign is challenging enough. Even more challenging is trying to scale to several large campaigns per week while increasing the automated emails being sent. What goes on behind the scenes in planning, operations, creative and data analysis far before the email hits the inbox? Using specific email examples from multiple brands, we will review the step-by-step process, workflow and results that have allowed eCommerce Outdoors to significantly grow revenue from its email marketing efforts. Lastly, we will delve into future planning and organizing to execute a smooth and profitable program.